An Investigation Report On The Influence Of Chinese Clothing Buyers

According to industry sources, two years ago,

Moreover, on the macro level, buyers are also constantly affecting the flow of a city's fashion culture.

The fashion indicators of buyers and cities are bidirectional promotion.

If the people in this area are still pursuing the initial stage of fashion, it may be necessary for professional buyers to bring good popularity elsewhere.

If the fashion crowd in the city is already very mature, it will be very stressful for buyers and must play a role of enriching fashion. Otherwise, some poor buyers may not be able to keep up with customers.

Ms. Theresa, a buyer of Hongkong's young brand "5CM", said.

But from the perspective of brand operation, the most important part of the buyer is to shorten the process of the earlier stage, such as product development, design, proofing and so on, which can be understood. The buyer only uses all the design of the enterprise, and then completes the order by the factory.

Obviously, if we save the middle lengthy process, buyers will only have access to the two terminals of the stores and manufacturers, which will be very beneficial to reduce clothing inventory.

"Our goods are not displayed in stores or on the way to all parts of the country."

This sentence may be for the buyer's profession.

But not all businesses need a lot of buyers.

For some formal brands, though they do not exclude some buyers in the future, they still rely mainly on designers because they have little room to play in their styles.

In fact, buyers are more suitable for fashion.

So, in the eyes of many people, although we have many excellent designers, we still need more opportunities for international exchange and study.

For many fashion brands, instead of taking such risks, it is better to hire buyers as designers.

Become a buyer!

Many buyers start from the bottom of the clothing industry, and even have shop assistants.

They have a good understanding of fashion information and are very sensitive to customers' needs, but most importantly, buyers are also a business. They have to earn money for their companies through their own eyes.

To be a good buyer, three must be done: first, pay attention to fashion information at all times and have a keen sense of smell for fashion trends. This is the driving force for fashion buyers to keep working enthusiasm; two, design talent and professional quality in design, so that information can be grasped more quickly and accurately, and fashion hot spots can be excavated. Three, we must be able to work with high intensity.

Because fashion buyers are usually "flying trapeze", they often have to travel around the world frequently, choosing goods, conducting business negotiations, communicating with all aspects, and working under great pressure.

And in so many fashionable oceans, how can "Amoy" satisfy the "baby" of a brand's consumer group? According to a well-known brand buyer in Shanghai, most buyers have their own distinct personality characteristics, for example, when they see their favorite products, everyone has the urge to stop buying.

But in the annual purchase, about 30% of the goods will later prove to be not very suitable for the domestic market.

Therefore, for a buyer, the most important thing is that the aesthetic ability should conform to the aesthetic tendencies of most customers.

Mr. Wang Shiru, who is known as "one of the most important founders and practitioners of the theory of buyer's clothing brand in China" by many people, seems that the brand is only a face of the buyer, and the product is everything for the buyer. They do not ignore the brand, do not look at the brand, but do not look down on the product.

At the same time, the power of destruction is a direct force for buyers to form the brand market. In a sense, their behavior has accelerated the advance of all kinds of clothing to scale production in China. If a small Brand Company is eyed by them, it will probably die in a quarter.

Product is the foundation for any enterprise to survive. The virtual management mode that they start from the product is in a sense higher than the constraint of the brand virtual operation, and it also makes the product better, but it is also the best platform for using the product itself to manage itself.

For him, the founder of the next myth in the Chinese clothing industry is the buyer -- the real buyer is a brand destroyer and the best brand carrier.

There are still not many successful experiences in China's clothing industry, such as how to conduct the operation of the handset market, including the division of the market, the operation of the terminal marketing market, the determination of the product life cycle, the unique process of product development, the way of how to cooperate and cooperate among the buyers, how to sell the technology, and the career prospects of the Chinese clothing buyers.