Buyer &Nbsp; Flying Into Next Season'S Fashion.

They want to keep a keen eye, and they travel through fashion negotiations. They are responsible for the flagship store of 77th street in Xidan. Wang Jill will appear in Hongkong, Tokyo and Southeast Asia as a buyer in the fashionable place. She will select products for Beijing's fashion crowd with her long trained eyes. Of course, because of the nature of the work, Wang Jier can not be a full-time buyer, and her colleague Cai Ying is a real full-time buyer.

Cai Ying said, "I think I want to thank God for letting me take up this job. In May 2006, Cai Ying became one of the most fashionable buyers in Beijing. Before that, her career was a designer and a constant life, and she found that there was less room for her to play. Now, she has worked in the clothing department of the 77th Street brand flagship store for two months, and the identity of the buyer makes her passionate every day. "This is the latest occupation from fashion. It's very challenging." Cai Ying described the job as such.

　　● fashion Important roles on the chain

　　 Fashion buyer (fashionbuyer), it has a history of forty or fifty years abroad. Mature career 。

They spend most of their time in the popular capital of the world, Hongkong's fairs, Shibuya, New York's famous stores in Tokyo, and even Paris's show. Strictly speaking, until the 90s of last century, the concept of "buyer" was gradually familiar to Chinese people. Wang Jier, a native of Malaysia, who has lived in China for 12 years, is quite good at Chinese. The professional experience of foreign companies has not diminished her enthusiasm for fashion. Shopping, searching shops and understanding the latest trends are important parts of her leisure life. "In the dazzling products, I can always smell some unusual details." Until two years ago, Wang Jier finally found the most suitable place for him to introduce Singapore's brand 77th Street into Beijing and become the leader of the Chinese side.

"Buyer is a very important role in the fashion chain. He usually serves a specific target customer group, finds the right source of goods, balances the price of the product, and predicts the fashion trend." Wang Jier said. In fact, as a manager, she occasionally appears in the front line of the show as a buyer. It is not a necessity but a sense of responsibility. One of the buyers is a brand buyer who buys additional designs, raw materials and accessories for a brand around the world, and then integrates into the designer's design framework. The other buys shop for retailers and buys goods for retailers. Wang Jier obviously belongs to the latter. Every year, she will frequently travel to Southeast Asian countries and regions. South Korea, Hongkong, Thailand, Malaysia, the United States and Western Europe will also visit the fashionable place. Pick up goods, capture information, communicate with suppliers and negotiate. "Once interest becomes a job, enthusiasm will slowly disappear. Now there are many things to consider when buying goods. Customers' tastes and location should be placed first. In short, rational choice is very important."

50% popular +40% personalized +10% alternative

Because there are other work to be arranged, so many of the buyers are going to give her colleague Cai Ying. For the definition of fashion, Cai Ying believes that fashion should be a way of life. Different lifestyles doomed the fashion of everyone's eyes. People from different regions have different popular views, such as South Korea. This season, they are interested in decorating articles, gorgeous beads, exaggerated modeling, matching Asian skin color, and unruly personality. Thailand's handmade products are the most distinctive, simple and exquisite carving and silverware, bringing you into mysterious imagination; Malaysia's natural braiding ornaments, grass vines and banana leaves give you the original breath and the most authentic texture; European and American costumes are still appearing in a simple and elegant fashion this season, which may not be too much for Beijing's love for complex tastes, but will still become the first choice for white-collar workers who advocate bright style.

It is clear that buyers are not just following the trend. Purchaser More often than not, they have to be fashions. As a link between design and sale, the perceptual aesthetic and rational logic of buyers need to be carried out throughout. Cai Ying said that this summer, natural and transparent colors are bound to take shape, such as light green, light blue, orange red, with "light" as the main, soft visual effect makes people relaxed, can ease the pressure of life. In fact, this color is not only suitable for young people, customers of all ages are willing to try. Heavy decorating is jumping, eye and nerves need to be relaxed. Light feeling is the best choice in hot summer days.

Every commodity has a soul, and the blood of designers and buyers runs on it. If a designer brings merchandise to the world, the buyer gives him second lives. Looking at fashion magazines, attending different brands' exhibitions, including street visits, Cai Ying has a keen sense of intuition about the trend. She said that Beijing has already formed a mature shopping environment. Customers attach more importance to quality and practicality. The price requirements are second, which is different from Singapore's random and Shanghai's diversification. Among the costumes that she chooses, 50% of them are popular with most people, and the other 40% are relatively individual. These include creative, innovative and meticulous handwriting. The remaining 10% are different. This area often sells people with unexpected expectations. The unique design is very popular among young people. Cai Ying suggests that customers can choose their own equipment appropriately, and it is not necessary to stick to popularity. The most important thing is to complement each other's style and distinctive visual impression.

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Always have a fashion ahead of customers.

Cai Ying used to be intoxicated with the pleasure of shopping, becoming a buyer and finding the best way to express her feelings. Her real profession is business administration. She has to deal with rules, grammar and computation all the time. She can't shake off the most primitive fantasies in her mind, so she begins to learn costume design, and has been a designer for two years, and has gradually entered the fashion industry to become a buyer. The happiest moment, she says, is the family's praying together. Now, seeing her dream slowly come true, she is more convinced of the existence of God.

For this job, Cai Ying has his own opinion. "It is a perfect thing to integrate one's hobbies into one's own. The most important thing is that the sense of achievement it brings is incomparable." Always have a fashion that is earlier than customers. The style of choice should also be diversified to cater for different tastes. "It will be hearty to feel the joy of watching the customers get more attractive in the clothes that I choose, or staring at the shops that I have arranged." Cai Ying remembers that once a customer came to the shop, he was attracted by the style of the clothes he wore on the model. After seeing it for a long time, he finally left because he felt the price was too high. On the second day, the customer came back and bought the clothes simply. He said he was very sorry to miss the suit because he really liked it. This dress is Cai Ying from Thailand "Amoy" back, the most let the buyer satisfaction time may be beyond this.

The buyer is really a "beautiful looking" occupation, giving people boundless scenery, and the hard work and pressure behind it is only the buyer himself knows. Cai Ying has just attended the fashion show in Hongkong. She is very nervous for two days. She says she only eats two meals a day, and she puts all her energy into finding the right products. In fact, before leaving, Cai Yinghui made a careful market research, through the network or on-site inquiries, to investigate customer demand information. Sales data is also a matter of constant concern. Whether a product is popular or not is the most reliable evidence. The buyer seems to have multiple identities. First, as a smart salesperson, she clearly knows what kind of products will be favored and can let you buy it willingly. As a quick minded organizer, she knows how to balance revenue and expenditure and turn limited funds into value goods. As a fashion standard bearer, she usually stands at a certain height and will take a panoramic view of the trend and walk around the streets of Bangkok to predict what kind of texture you should embroider this year.

At the right time, choosing the right products and the right quantity is the same problem for buyers and us. The difference is that when we are still intoxicated with the "latest commodity" label, buyers are already flying into the fashion of next season.

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Who is the buyer?

Buyer, as a career, originated in Europe in the 60s of last century. According to the international common saying, buying fingers is to go all over the world, always pay attention to the latest popular information, hold large quantities of orders, constantly contact with suppliers, organize commodities to enter the market, meet the different needs of consumers. They must stand at the forefront of the fashion trend, understand the industry standard, have the ability to identify goods, be sharp at the right time, buy goods that they think fit at a low price, and then increase the price and earn some profits.

From a deeper perspective, the buyer's behavior is actually a modern business system - the buyer's stock system. They need to be highly sensitive to goods and market reactions, have a clear vision of the goods and brands they want to buy, know when and where to buy them, and then what methods and prices will be used to sell them. A good buyer must be an expert in an industry. They often need to go deep into the market to understand first-hand information, analyze and predict, pay attention to market trends and changes at any time, and adjust their purchasing policies. Where is the buyer?

Originated from the French "Boutique", the original idea is to monopolizes all kinds of fine clothing stores, usually targeting specific groups of consumers. Since the birth of the last century, this word has been linked to the meaning of "fashion", "uniqueness" and "personalization". It is also the most concentrated place for buyers nowadays. They choose different brands of fashion, accessories, jewelry, leather bags, shoes and cosmetics based on their unique fashion concepts and interests and integrate them into a store.

This shop is usually located in the shopping mall, which is an independent shop in the shop, the so-called "Shopin-Shop". Every item in the shop can be regarded as the label of its unique style, and the shop itself has a special original design to embody the trend of its admiration. Compared with the large shopping malls and only one brand store, "Boutique" provides customers with rich and personalized consumption space, and is regarded as the vane of the city's fashionable temperament. Become a buyer!

Excellent buyers have the same characteristics: always pay attention to fashion information, have a keen sense of smell for the trend, have design talents, have certain professional qualities, and can quickly and accurately dig out the hot spots of fashion. They can withstand high intensity work and frequently travel around the world. They choose goods and are good at business negotiation and interpersonal communication.

To be a fashion buyer, look at the following points:

The 1. is the faithful practitioner of fashion.

2., it has keen insight, advanced forecasting power and accurate judgement on the trend of fashion.

3. good communication skills, born with curiosity and willingness to explore.

4. understand one to two foreign languages;

5. can be competent for frequent long-distance travel tasks.