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2010 Brand China Top 1000: Number Of Garment Industry Tops The List

2010/8/18 10:39:00 105

In August 8, 2010, Beijing, the fourth China brand Festival, brand China.

Industrial Alliance

(Brand China Industry Union, referred to as BCIU) released the 2010 brand China's top 1000.

This is the first time that China's brand Festival has launched the list of Top 1000 brands in four years.

Top ten

China Mobile, 134 billion 988 million yuan, has the largest number of users in the world, the most profitable telecom company and the highest market value.

But with the coming of the 3G era, the strong development of China Unicom and China Telecom has made China Mobile's advantage no longer so obvious. For China Mobile, how to provide better services, stabilize and further expand its user community is a test.

ICBC, 77 billion 506 million yuan, is the largest and most profitable bank in the global banking sector. In recent years, network construction and online banking services are in the leading position in the domestic industry.

Lenovo, 59 billion 11 million yuan, has relied on it for many years.

Chinese Market

Lenovo maintains a strong business foundation and efficient cost structure, Lenovo maintains a leading position in the domestic market and actively develops overseas markets effectively.

But the cooperation and cooperation of the competitors also made Lenovo continue to bear the pressure.

Tencent, 52 billion 237 million yuan, with its more than one billion registered users, and online number of more than one hundred million of the instant messaging software as the main axis, with the Internet portal station, mobile phone platform, digital entertainment platform as support, to build a huge media, entertainment and cultural integrated platform, and has long been recognized as the industry's first propaganda platform of China's Internet.

Haier, 45 billion 109 million yuan, is the first Chinese brand to take the road of globalization, the first brand of white goods in the world today, and the leader of China's national industrial brand.

In the face of the arrival of the era of Internet of things and triple play, Haier's goal is to let

Haier

Become a brand that provides users with a new lifestyle.

Baidu, 37 billion 504 million yuan, the most commonly used Chinese website in China, the largest Chinese search engine in the world, is also the largest Chinese website in the world.

The main competitors withdraw from China to further enhance the brand value of Baidu.

HUAWEI, 30 billion 689 million yuan, is the world's second largest communications equipment manufacturer, one of the most competitive Chinese brands.

With its pragmatic spirit and rapid development, HUAWEI has won the world's reputation for Chinese brands.

China life, 28 billion 11 million yuan, the largest commercial insurance group in China, has the largest network of insurance business in China.

Its integrity, safety, brand reputation and diversified and reasonable product services are deeply rooted in the hearts of the people.

Moutai, 26 billion 434 million yuan, has a long history, mellow taste, legendary stories, and the identity of state liquor.

Moutai still holds the first place in liquor brands.

Bank of China, 25 billion 11 million yuan, is one of the oldest banks in China and has a high reputation in the world.

The development and improvement of personal business and online banking have enhanced their brand image.

geographical distribution

From the ranking of the "2010 brand China Top 1000" corporate headquarters, the top three teams of the top 100, the top 500 or the whole 1000 strong brands have no difference in the top three positions of the enterprise headquarters. Beijing, Guangdong and Shanghai firmly occupy the top three position.

Judging from the ranking of the top 1000 headquarters, in addition to the first ranking Beijing, two to seven of Guangdong, Shanghai, Zhejiang, Jiangsu, Fujian and Shandong are all southeastern coastal provinces and municipalities. Beijing and southeast coastal provinces account for less than 25% of the provinces and cities (there are two coastal provinces in Hainan and Guangxi).

The development of Chinese brand is the same as the development of economy.

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Industry distribution

From the "2010 brand China Top 1000" industry rankings, the food, beverage and clothing industry ranked one or two, accounting for 8.9% and 8.8% of the top 1000, and the proportion of other major industries in the 1000 strong ones ranges from 6.7% to 2.8%.

Among the top 100, there are the largest number of garment industries and 13.

Secondly, two to five places for the financial industry, food, beverages, alcohol, household appliances.

Garment industry

The top 10 brands in clothing industry are Lining, Bosideng and Anta in the top three.

In the first 10, 5 are headquartered in Fujian, namely Anta, seven wolves, 361 degrees, PEAK and XTEP.

Beijing, Shanghai, Jiangsu, Zhejiang and Guangdong each have 1.

Financial industry

The top 10 brands in the financial industry are ICBC, China Life Insurance and Bank of China, the top three brands. The three brands are also the top 10 brands.

As a financial center of the whole country, Beijing has 7 brands, its headquarters are located in Beijing.

There are 2 in Guangdong and 1 in Shanghai.

Food and beverage industry

The top 10 brands in food and beverage industry are Wahaha, Kangshifu and Erie in the top three.

Inner Mongolia and Zhejiang each have two brands in the top 10 of the industry.

Beijing, Tianjin, Shanghai, Henan, Jiangsu and Guangdong each have 1.

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liquor

The top 10 brands in the liquor industry are Moutai, Wuliangye and Tsingtao Brewery in the top three.

There are 3 brands in Sichuan, the top 10 in the industry, 2 in Beijing and Shandong, 1 in Guizhou, Shanxi and Jiangsu.

Appliance industry

The top 10 brands in home appliance industry are Haier, Midea and GREE in the top three.

Guangdong has 6 brands ranking the top 10 in the industry, 3 in Shandong and 1 in Sichuan.

Compilation method

The brand China Industry Alliance combines the relevant economic data and brand Chinese industry alliance experts to evaluate the brand value of the brand.

The economic data mainly consider the profitability and profitability of the brand's enterprises. It combines the three parameters of brand reputation, brand awareness and industry performance of the brand to evaluate comprehensively.

Scope of assessment: all the brands evaluated are Chinese brands, including some brands that have been acquired by foreign investors but still represent the Chinese culture in the minds of consumers.

Due to its industry and social impact, tobacco brands are not included in the selection.

Because some brand data can not be accurately obtained, and can not be assessed its brand value, this list is temporarily not ranked.

The last 500 were arranged alphabetically, ranking in different places.

In the spirit of seeking truth from facts and keeping up with the rigorous work attitude, brand China has launched the "brand China Top 1000", which is a systematic combing of Chinese brand value, but inevitably there will be flaws and omissions. It is hoped that the criticism and suggestions from all sectors of society will also make greater efforts to introduce more valuable ranking lists, contributing to the development of China's brand undertaking.