Textile To Us Trade &Nbsp; Who Can Benefit From Post Crisis Era?

China

Compared with last year's apprehension, Liang Xuedong, general manager of East Asia Limited by Share Ltd in Foshan this year, is already worried.

"Last year, the financial crisis brought great impact to the economies of Europe and the United States. Before coming to the exhibition, we were worried that it would not be effective. The result was unexpected. There were many spectators and the harvest exceeded expectations.

This year, the exhibition itself is better than last year, and the volume of passenger traffic has also increased significantly. But after the financial crisis, the consumers in the US are obviously more "stingy".

At the same time, our production costs have risen sharply. Raw materials need not be mentioned. We are mainly dyed fabrics. Last year, the sharp rise in cotton prices is obvious to all. In addition, every increase in labor costs and energy costs is a severe test for us.

Double side attack will keep the profits of enterprises continuously compressed.

But fortunately, the strength of East Asian shares is large, the scale of enterprises is large, and the ability to resist risks is strong.

At the exhibition site, the reporter found that the popularity of the East Asian shares booth was very popular. Some high quality yarn dyed fabrics exhibited by the company attracted many foreign businessmen.

In the 3 day interview, the topics such as "price reduction" and "rising production costs" have been running through.

Dai Hong, director of Anhui Hongrun (Group) Limited by Share Ltd, is also very impressed by this. Although Hongrun is still in an area of economic growth in Tongcheng, Anhui, the wage increase in Tongcheng area has been very strong since last year, and the price of eiderdown has also gone up.

Dai Jin, which has a lot of contacts with foreign trade, obviously felt the reduction of foreign demand this year. So the company changed its strategy. In foreign markets, this year mainly pushed the middle and low grade products, and the middle and high-end products were mainly sold in the domestic market.

"This year

If the current situation is just large enterprises feel that "foreign trade market is not good to do", then for small and medium enterprises, this feeling is very heavy.

According to the deputy general manager of a textile enterprise in Shandong, the company's effectiveness is not satisfactory this year. The established indicators in the first half of this year have not been completed. From the current situation, the second half of the year is unlikely to change.

The US market is so, and the European market pressure is even greater.

At this New York exhibition, there are many companies that have ploughed the European market for many years to test the American market this year.

According to them, some high-end textiles and clothing still have some market space in Europe, but the European debt crisis and the depreciation of the euro have great impact on the export of Chinese textiles.

Of course, there are also strong companies and products this year.

Speaking of the sales situation in the first half of this year, Zhang Xiaohe, manager of the foreign trade department of Xingtai blue diamond dyeing and Weaving Co., Ltd., Hebei, smiled with open eyes: "this year, the cowboy cloth factory is full of work, and all denim is not to be sold.

Our products not only did not cut prices but increased their prices. The reason for the favorable market situation is that foreign businessmen are filling up their stores.

90% of the blue denim fabrics in Xingtai are sold to the United States, and the brands are Gap, Levi and S. According to Zhang Xiao and observation, sales of jeans and other casual wear market have not declined even under the impact of the financial crisis.

In addition, according to other exhibitors, some high-tech and high value textiles have strong vitality in the US market this year.

Pressure change into power

Although spring has not yet arrived, the diligent and intelligent Chinese producers have been actively changing and stimulating new market power.

Huafu launched this year's theme red Chinese red, which has a strong impact on the whole booth without losing fashion.

"The main reason for red is because we want to encourage our colleagues in the financial crisis."

Li Shujun, assistant general manager of Huafu color spinning Limited by Share Ltd Market Center, said that in addition to color, Huafu is determined to drive the trend of fashion. Huafu has also made a new attempt in the development of new products. This year, with the cooperation of Lenzing Co, we launched the Tencel and modal yarn. "Now the competition pressure in the field of color spinning is also very great, so we take the product differentiation route on the one hand and plan the fashion source power on the one hand."

Li Shujun said.

It is a strategy for many exhibitors this year to play their own brand.

Dongguan super naughty Clothing Co., which is wearing a red grille shirt, green belt pants Logo urchin can not help laughing, the company displayed fashionable and comfortable children's clothing can also reflect its own style.

Its sales manager told reporters that while actively developing the international market, the brand will also intensify its efforts to enter the second tier cities in the mainland and enter high-end shopping malls in cities such as Beijing and Hangzhou.

On the booth of Shaoxing name Zhuang import and Export Co., Ltd., the two word "famous Zhuang" marked the birth of a new brand of knitted fabric.

From OEM to launching its own brand, it not only enhanced its own voice, but also increased profits and increased product connotations.

From the current New York exhibition, this development strategy is being adopted by more and more enterprises.

The third innovation comes from channels.

According to industry sources, only two enterprises in Guangdong are ready to set up a company in the United States this year. The first one is Wan Shengmao weaving mill, and the second one is Guangdong Kang Shi embroidery (Co., Ltd.).

Prior to that, Kang Shi has set up an office in Dubai, the United Arab Emirates. The embroidery and lace produced by the company are deeply loved by the Middle East. This exhibition is also popular in the United States, which greatly enhanced the confidence of Kang Huixuan, chairman of the board, in establishing the company in the United States.

The two companies in the United States are mainly responsible for selling and collecting information in the US market, so that they can reduce intermediate links and reduce costs, and at the same time, they are closer to the market.

Challenges facing the financial crisis have brought heavy pressure on the operation of enterprises, but this has also promoted the pace of pformation and upgrading of the industry. From this point of view, it is not a bad thing.