Teach You How To Manage The Most Dismal Clothing Business In August.
By August, the most dismal month of clothing business in this year, some shopkeepers were confident. Some shopkeepers were just anxious, and had no way to deal with them.
How should clothing owners cope with the traditional clothing off-season, so that the clothing business is not bad in the off-season? Xiaobian summed up some coping skills for you, hoping to help you.
One of the strategies in the off-season: to do the active marketing well, we must bow to others.
In the off-season, literally, the number of customers entering the store is less than that of other times. But it is not not. Therefore, it is necessary to enhance the sense of service at this time. However, excessive enthusiasm will give customers the mental health. We should grasp the yardstick, seize the psychology of customers, judge their needs, and recommend some clothes that are most suitable for them, not necessarily the most expensive, so that customers will be more satisfied and the possibility of digging their wallets will be greater.
Two of the off-season strategy: less clothing, less goods.
When you are in the off-season, you are most afraid of pressing goods. This time, you should pay attention to the purchase. When you go to the time of dressing, you should pay more than a few dollars. Do not sell a lot of goods in a lump sum. You can replenish the goods if you sell well. When you buy, choose some seasonal clothes that are not strong enough.
Jeans
And some clothes
Clothes & Accessories
Products, bags and so on, all year round, and reduce the risk of pressure.
Put more new products on the permissible circumstances, do not keep your shop products unchanged, and thus lose the attraction to repeat customers.
clothing
Don't always put the new products and sell them well.
clothes
Put it in a conspicuous place so that customers can see it at a glance, giving emphasis to customers.
Off-season strategy three: limited funds should be used to stimulate consumption promotion.
When we go shopping during holidays, people feel like a sea of people. The promotion of businesses is everywhere, and everywhere is a scene of prosperity.
Clothing stores can also make some promotions at this time. The form and gifts of the promotion must be considered by shopkeepers. First of all, the cost is controllable, and then it is practical and durable. It is not the kind of throwaway (no actual meaning), increase sales and increase the potential customers' two entry rate.
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