Location Ten Rules: Low Cost Delineation Of A Good Shop Site

No matter black cat or white cat, it is a good cat that can catch mice. No matter seven principles and eight principles, it is a good rule to choose a good site.

If you are a Japanese family company, you can directly dug shop and take others' place as your own.

If you are

But the reality is, you don't have much money or much experience.

In the face of more and more professional location problems, what should you do?

Rule 1: follow competitors

Very simply, follow your competitor's location in a certain area near the store's location.

1. identify the following objects.

Before entering a region, investigate the competitors in the area and select those who are close to you and succeed in the store.

The number of followers can be many.

Because the location of any competitor is limited, and it is impossible to cover all suitable business circles.

2. take the competitor's shop center as the center and spread to the surrounding location.

The proliferation area should be well controlled, and it can not be reduced unlimitless (for example, in the same building, next door or opposite) or expansion (for example, beyond the business district where the store is located), and it should be treated according to its own circumstances.

3. ensuring a principle -- selected

The chairman of Shenzhen face king said, "there are 50 McDonald's and 45 KFC in Shenzhen, and now the face pastry king is now 30, and more than 20 of the pastry kings are adjacent to or against the western fast food.

Where there are KFC and McDonald's, there are "face pastry kings".

"It's not just for competition to open up shop with foreign fast food.

KFC and McDonald's location survey demonstrates scientific and meticulous environment.

Population density, population structure, road traffic and building facilities will be quantitatively analyzed.

Follow them. That's right. "

Rule two: complementarity with formats

Some formats exist.

For example, there are other needs for sports people in and near the stadium. You can provide catering, sportswear retail, convenience stores or coffee and tea drinks.

For example, beside the tourist attractions, you can set up restaurants, photo galleries, photo wash shops and convenience stores.

Mobile phone charging service, souvenir shop and so on.

Rule three: Hitchhiking location

If you have strong communication skills or have some connections, you can form a strategic partnership with the companies that are closely related to your business. Not only the location cost is smaller, but also the store site is guaranteed.

For example, a domestic SPA and a well-known chain hotel cooperation, the two sides agreed that each hotel chain at a lower price to rent a certain area for the opening of SPA.

In this way, it not only facilitates the guests of the hotel, but also brings great convenience to SPA. On the one hand, it solves the location problem once and for all, and on the other hand, it greatly reduces the cost.

Rule four: sweep the streets yourself

In short, you yourself or send people to the site to find the opportunity to store the site.

1. identify key areas for sweeping the streets.

A detailed and scientific road map should be drawn up before sweeping the streets to avoid duplication or omission.

2. get ready for sweeping tools.

It includes recording tools such as paper, pen, camera, housing basic situation table, mobile phone, local map and road map.

For larger areas, street vehicles can be used.

Otherwise, it's best to use bicycles or even walk.

3. Street personnel on-site inspection.

For open shop rental information, once found to contact and understand the basic situation immediately, and recorded in the "housing basic situation table", it is best to see the house or agreed to see the room time.

If the site conforms to the basic conditions, it also needs to take various photos inside and outside the store so that others can get perceptual knowledge.

3. according to the information provided by suppliers, take corresponding location method.

For example:

Suppliers say that a store is going from bad to worse, so it is worth investigating whether the store has the intention to pfer or sell.

The supplier said that the operation of a store is very good, and the order quantity has been increasing or even increasing. It may be possible to investigate whether the same market in the region is saturated.

If the food is seriously unsaturated, the success rate will be much larger.

When discussing the shop site, you can consult the supplier, which usually has important reference value.

Some suppliers will deliberately study the market of their goods or services in order to expand their business scope, so they may have a large number of alternative address information.

Rule eight: developing relational networks

Tell your location information to your relationship production and let them give you information.

"Family" can be your friends and acquaintances.

1., simply sort out the location information, form a text material about the location requirements, do not have to be specific, but must be accurate, ensure that the information is pmitted effectively and effectively.

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2. determine the first batch of "relationship households" for information pmission.

They have store address information or no, but they can be passed to the "relationship users" with the information of the store address.

When you reveal the location information to your "relationship households", they reveal their respective "relationship families" again.

By analogy, location information will spread rapidly with geometric progression.

If you don't have a relationship, every member of the team should have some!

3. organize special personnel to collate and analyze site information pmission and feedback information.

Rule nine: rental property developers cooperation

Real estate developers have a deep study of commercial location (housing developers will also deal with the development of underlying shops). At the same time, they also have a large number of alternative addresses and cooperate with them very well.

However, we must distinguish between three different real estate developers, and take corresponding measures respectively.

Rule ten: search for free address source information

In today's information explosion, various media are likely to provide information about the store site, so you must be good at finding and using these information, especially those that are free or at very low cost.

1. Internet.

You can enter keyword search in professional search websites, and you can also inquire or publish information in professional intermediary websites, classified information websites, regional websites, forums and chat rooms.

Hot news reviews, websites and blogs are also good choices.

2. posted outside the shop.

Those who want to sell their own stores often post posters outside and near the store. You can pay attention to the posting that you want to enter the area.

3. advertising.

Usually, there will be a lot of advertisements in the city daily or evening paper. If you pay attention, you will find many information about the store.