Does "Made&Nbsp; In&Nbsp; China" Make Worshipers Very Sad?

　 For many people, what does "Made in China" mean? It is cheap rather than fashionable. China seems to be the most unlikely country to develop the fashion industry.

Of course, Warren Buffett, Bill Gates for Dalian Trands. Man's suit The popularity of the clothing industry has also made a long face. For this emerging brand, we hope it will get a slice of Gucci, Amarni and Prada in the lucrative luxury market in the future.

2009 luxury goods in China Sale An increase of 12% to 9 billion 600 million US dollars, occupying 27.5% of the global market. According to Bain investment forecast, in the next 5 years, China's luxury consumption will increase to $14 billion 600 million, becoming the world's largest consumer of luxury goods.

But analysts believe that China's domestic luxury brand's road is not easy to go, which is caused by a long history of prejudice, and it will be very tough to compete with the heavyweight brand of luxury goods.

For a long time, "Made in China" represents the mass market products lacking originality and quality. But the image of "Made in Europe" is just the opposite.

"In the short term, I don't think any luxury brand in China can compete with international luxury brands in terms of marketing, international influence, brand culture, design and quality," said Marie Jiang, an JLM consulting analyst.

China is expected to become the world's largest luxury market in 5 to 7 years, thanks to the country's overall consumption level and the expansion of the rich class. But in the market, most of them are Western names. These big names now come to the second tier cities in addition to shops in big cities such as Shanghai and Beijing.

How can the local brand with lofty ideals reshape the image of "Made in China"? When Chinese consumers are rich, they like to buy big names. It seems that competition with these prestige Centennial brands is bound to be extremely difficult and dangerous.

Of course, a small number of brands are still successful. Shang Tang, for example, has a large international influence. It takes Chinese traditional elements as its theme. It is colorful and unique. Now in Hongkong and Shanghai, they are highly sought after.

Let's take a look at our competitors. Their actions can be summed up as two points: one is to further expand the market and advance to the two or three tier cities in the country; the other is to launch new brands specifically for Chinese consumers.

LVMH opened the world's largest in Shanghai this year. Exclusive shop 。 In the past year, LVMH has successfully entered the second tier cities of Xi'an, Xiamen and Tianjin. Rumour has it that London's old luxury department store Harrods plans to open its first international store in Shanghai.

Other international brands have launched new brands in order to adapt to the Chinese market. For example, Hermes's "Shang Xia", the price is cheaper, playing the "Just for China" label, really sincere.