Open Channel Strategy For Japanese Department Stores

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The Xiaobian of the network gives you a full channel strategy to help rebuild Japanese department stores.

At present, department stores are at a crossroads. How to reconsider the existence of stores and commodities from the perspective of customers is a problem that the department stores are pondering.

Although the department stores have a high purchasing power, and the shops are located in the first-class sections of the city center, such advantages may not be brought into full play.

To this end, re-examine their strengths, and create new business models are moving among the department stores.

At present, the company has launched a full channel strategy to provide customers with the same shopping experience in various channels and maximize customer satisfaction.

But compared with the United States and other countries, Japan started late, and the integration of customer data and merchandise inventory information and other subjects were numerous.

Full channel strategy opens

The 2013 fiscal year is

The first year of the whole channel strategy.

Beginning last autumn, Gao Dao house launched a whole society project to prepare for cross channel sales in some commodity sectors.

At the same time, using the experience of Selectsquare and the commodity and customer base accumulated by department stores in June 2012, it has created a new platform.

In addition, sales of EC (e-commerce) business in the high island house were 8 billion 400 million yen in fiscal year 2013, and 11 billion yen in fiscal 2014. After 5 years, the plan expanded to about 5%, or 40 billion yen, of department store sales.

Since the autumn of 2013, the company has launched a synchronized sale of the same commodity in the EC platform and the physical store with WORLD company.

In addition, the goods purchased from the EC platform can be picked up in the physical store of the loose pill house of big pill, and the goods in the physical shop can also be purchased through the EC platform.

The EC business of department stores is mainly aimed at Zhongyuan Festival and year-end goods, and clothing and groceries and other fashion related products started late.

Takashima Ya President Kimoto Shige said that the mode of 7 to 20% of the gift related goods could only bring about 1 billion 900 million yen performance. Therefore, enterprises will reexamine the pattern of non fashionable goods in the past and expand the types of goods.

The products of the EC platform of the San Yue holding company will be upgraded from the current 50 thousand units to 70 thousand in 2014 and will be increased to 150 thousand pieces as early as 150 thousand in 2014, reaching 3 times the current level.

Meanwhile, the online shopping system of San Yue and Yi Shi Dan was integrated in May.

The two websites can login and merge with the same ID account, which greatly improves the convenience of consumers shopping.

The sales of EC business of the three Yue Yi Dan Dan was 10 billion yen in fiscal year 2013, and 13 billion yen in the 2014 fiscal year, so as to achieve the first annual profit and consider the scale of 30 billion yen as early as possible.

Customer and commodity information integration

With the expansion of EC business, the integration of customer and commodity information, the improvement of the basic environment such as ICT (information and communication technology) and logistics, which are communicated with customers, have become the main topic.

In September 2013, the three Vietnam isdan holding company set up EC special logistics warehouse in Kanagawa County thick wood GATEWAY, which was operated by YAMATO LOGISTICS company.

Relying on the latest logistics system, the three Vietnam isdan realized the delivery in the capital circle.

In addition, the company also set up a photography studio to improve the speed of online commodity shelves.

Gao Dao house will integrate customer information of its 860 thousand network members and 2 million 100 thousand member card members, in addition to mutual use of shared customer information, it also urges consumers to increase the purchase rate, and consumers can integrate the Selectsquare and the online shopping sites of High Island houses.

To this end, the exchange of goods between entities and online shopping platforms will increase to 2000 brands.

The integrated management of customer and commodity information is facing many topics.

It is difficult for Big Ben, sakamoya department store, President of the department store, to find that the volume of large quantities of commodities is difficult to relate to single product management, inventory management and customer information.

Japanese department stores used to use directory sales and EC business to acquire different customer groups.

As a result, it can not be linked with the entity store, and it is difficult to acquire new customers.

Thus, it is imperative to integrate decentralized customer data, inventory information and logistics information.

The management of inventory information is also very difficult.

Because there are a wide variety of goods in the store, and the inventory management of the goods is basically delivered to the business partners.

In the current commodity information system, only through POS machine to grasp sales information is also rare.

The management system of the Shinjuku Shinjuku general store has improved its management system, which has mastered 6~7's stock products, including buyout and consignment purchases.

SOGO SEIBU has thoroughly implemented the JAN barcode system for single product management, and can manage the inventory information of 5~6 at present.

Channel strategy is a business mode reform starting from physical stores, EC, store sales, small stores, membership cards, etc.

The aim is to deepen the relationship with customers through comprehensive measures such as commodity preparation, environment, sales service, store layout, and so on.

New channels integrate traditional advantages

The way SOGO SEIBU adopts is to promote channel strategy in the form of group.

Seven & I Group has sold 1.8 000 stores and 711 stores in Japan, which has brought the channel superposition effect to enterprises.

At present, 70% of cosmetics on EC website e depart are in 711 convenience stores.

At the end of last year, the group started a similar service for food based on SOGO Hiroshima store.

Matsumoto Takashi, President of SOGO SEIBU, said that through the whole channel strategy of the group, we should take local shops as a stronghold to explore the establishment of a system to purchase high-quality goods nearby and promote full channel sales.

H2O RETAILING will invest centrally in the retail business of Kansai business district by strengthening its advantage strategy.

It will also take the opportunity of integrating IZUMIYA in June 2014 to raise the per capita purchase amount of membership card customers.

If you don't play the advantage of department stores, it will be very difficult to achieve results.

The Atlantic, the president of the San Yue holding company, believes that in addition to commodities, the shopping environment also needs to give consumers the same experience as the physical store, giving full play to the advantages of the physical store and striving for the two-way shopping experience of the entity store and the online store.

All channels

It is to link all sales channels' customers and merchandise information, and to provide the needed goods for customers when they need them according to the data obtained through communication with customers.

This requires businesses to use the information based environment, fully integrate sales channels such as physical stores and online stores, provide the best products, services and communication programs for every customer, build a customer centered commodity and sales service system, and expand ideas from what can be done.