Western Clothing Brands Perfunctory To Deal With Moral Condemnation.

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Xiaobian introduced to everyone is western clothing brand perfunctory response to moral condemnation.

Factory accidents and strike parades in Southeast Asian countries have been reported to the press, pushing Western brand clothing giants to the forefront of public opinion.

Brand perfunctory, avoid moral condemnation, avoid signing labor agreements, avoid capital compensation.

On the one hand, they need to bear economic losses and legal proceedings, and also face the moral accusations brought by consumers.

How will these tycoons react?

Last April, a garment factory building in Rana square in Bangladesh collapsed, killing 1127 people.

The accident involved 10 clothing brands and retailers, including GAP, MANGO, Benetton, Carrefour, WAL-MART and so on.

After the accident,

The ZARA parent company signed a "Bangladesh clothing industry security agreement" with the local labor union. Messi's department store, JC Penny, Martha general store, MANGO, Benetton and so on joined the agreement one after another.

Disney also announced the cancellation of clothing orders in Bangladesh, which will never be made here.

Even GAP, who refused to join the agreement, announced that it would make safety plans on its own.

WAL-MART hired a professional company to check the structure, fire and electrical safety of the supplier's factory, and announced that it would provide $1 million 800 thousand for the safety check after fire safety training for factory managers.

Under the joint efforts of crisis management experts and public relations, the brands responded positively, as if they had avoided the moral accusations of the Western consumers and reduced the negative impact to a minimum.

But justice has not yet been heard.

The Rana Plaza donor trust fund publicly raised donations after the tragedy. By the end of August 4th, it was expected to raise less than half of the 40 million dollars.

Retailers who should have taken up responsibilities are now losing their voice.

This is not the first time they have experienced such incidents. Their minds are very clear that the labor environment can hardly be improved in Bangladesh or even in China.

Behind the false measures, we can avoid the signing of labor agreements.

Compensation, that's where interest lies.