Three Changes In International Fashion Business: 3D Fitting, Styling, Data Analysis

P fashion is an ancient industry. With the flourishing development of e-commerce, the ancient fashion industry has undergone rapid changes. The combination of high technology and fashion is a major highlight of its transformation. < /p >
The market share of < p > a href= "http://? www.91se91.com/news/index_c.asp" > Fashion electric business /a /a is huge. It has spawned a series of industries and companies that serve the fashion business. They represent the new trend of fashion industry in the era of electricity supplier, leading the great change of fashion business. They provide a wide range of services, such as using 3D scanning technology to help online shoppers to try out online clothing and other products, allowing consumers to decide whether clothes or shoes fit properly before placing orders, provide fashion styling design and suggestions for online shoppers, help them match and choose clothing and accessories, collect and analyze consumer behavior and Internet reviews, provide data consulting services for fashion industry, help them grasp the pulse of fashion and make precise business decisions. < /p >
< p > < strong > Change: 3D scanning technology enables online shoppers to "try on" online clothing < /strong > /p >
< p > compared with physical store shopping experience, online shopping has many shortcomings. Among them, it is a big disadvantage to fail to try products in person. Many people want to buy clothes on the Internet. Although the style and color of the clothes are very much in line with their appetite, they can not be touched or tried. Therefore, there is no answer to the question whether the size is suitable and whether the color of the dress matches with the complexion of the skin. In doubt, many people may finally give up the order, but rather try and buy it in a physical store. There is no doubt that this problem can not be tried to make many online retailers of fashion products lose a lot of business. < /p >
< p > scientists have developed a human body scanning tool. With this tool, people can create their own 3D images, or even see themselves losing weight or gaining weight. Today, this tool can be used in the field of online shopping to help fashion providers solve problems that can not be tried on. Through this tool, customers upload their 3D images to the Internet, and then can see clearly whether the clothes fit or match their skin color. < /p >
< p > however, this technology will encounter many obstacles when it comes to practice. For example, consumers must spend money on body scanners, and uploading pictures also takes time. < /p >
< p > but now this technology is becoming more and more mature. It will not take many years. Every one of us will have this function on the laptop's camera. < a href= "http:// www.91se91.com/news/index_c.asp" > human 3D scan < /a > will become commonplace. < /p >
P, a London startup Bodi.me, is working with online retailers to help online shoppers try clothes, glasses and other products in online stores with webcam and body scanner. Not long ago, the glasses retailer Warby Parker worked with Bodi.me. Under each pair of glasses, there was a "virtual try on" option. Customers could see their appearance after wearing their own photos, and the effect was very realistic. Customers can choose their favorite glasses according to the effect of "try on", just as he confirms the effect in front of the mirror when he stroll around the store. < /p >
The technology of virtual try on (P) Bodi.me is beginning to push into the market. Some European online retailers have been working with them and are currently in the testing stage. Barros, head of the digital Department of Bodi.me, said: "human scanning technology is a great technology. Our goal is to combine this technology with online shopping. We can not stay in the early stage of trial. Once applied to reality, it can make any consumer easy to operate without any additional burden." < /p >
Mazzoni, founder of P Bodi.me, is very confident in the technology and believes it will cooperate with the big brands in the next few years. "We need to break a misunderstanding now. Many people think that human scanning technology is difficult to operate and therefore has little use. This conflict is actually a cultural aspect. " < /p >
< p > < strong > Transformation: Online Fashion Stylist appears < /strong > /p >
< p > Middleton and his father co founded The Chapar, a styling service company. They collaborate with shopping websites to provide a href= "http:// sjfzxm.com/DESIGN/designer/index.asp" > design services /a for male online shoppers. Online shoppers can only tell the shape and preferences they want, and online stylists will choose and match their costumes and accessories on the Internet according to the assumptions of online shoppers, and then send them to them by express delivery. If customers do not like these clothes, they can be returned to them. If you like a few of them, you can leave them and return other clothes you don't like. < /p >
< p > consumers often can not match their clothes when shopping online. At the same time, when shopping online, they often can't get detailed advice from shop assistants like shopping in stores. The emergence of stylish stylists on the Internet has solved this problem. As people's taste in fashion is improving day by day, the market demand of styling design will also rise. < /p >
< p > Middleton is very confident in the development of the online styling design industry because people have such a real demand. "Our company can not be regarded as a technology company. It can't provide modeling services to customers only by computer algorithms. All technologies are centered around" helping human interaction ". We can't replace human interaction with technology. < /p >
< p > besides Middleton's The Chapar, the market also has MyStylit (female styling service) and Thread (men and women modeling service) and other companies, providing various forms of design services for online shoppers. < /p >
< p > < strong > change 3: data service providers help their pulse market trend < /strong > < /p >
< p > fashion industry is beginning to use data to conduct market research. Data analysts grasp fashion trends through real-time data and help fashion industry make business decisions. Social media public opinion, product related Internet reviews, and shoppers' time to stay on the website are systematically collected and applied. < /p >
< p > based on the validity of data, there is a service company specializing in providing data analysis and fashion trends for fashion brands. Editd is one of them. Its current customers include well-known clothing brands such as ASOS and Gap; WGSN also provides similar data for fashion brands to help them conduct fashion trend prediction; Olapic companies collect photos, videos and comments from consumers in social media, providing reference for fashion brands to help them improve their online shopping experience. < /p >
"In the past, fashion brands and retailers could only rely on their internal information to make business decisions," said P, a fashion data services company. Today, relying on our third party data service companies, they have more abundant and professional information services, and can more easily grasp market trends and opportunities. We provide them with a package of data information. < /p >
< p > industry will take care of fashion trends through customer specific behavior, clothing color and style, and more information. These data will be collected and processed by data scientists and statisticians before they can be provided to fashion brands, so that they can design and produce products that meet market demand and even lead the market trend more accurately according to market dynamics. < /p >