The British Fashion Brand TOPSHOP Will Officially Enter China In September This Year.

< p > after the global fast fashion Zara and H&M entered China, the British brand TOPSHOP entered China and finally settled.

In August 15th, the domestic fashion and luxury electric Shang Shang net announced the first strategic cooperation agreement with the British multinational retail giant Arcadia, introducing the two representative fashion brands of TOPSHOP and Miss Selfridge to China.

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< p > TOPSHOP and Miss Selfridge will officially enter the Shang pin network in September 2014.

Zhao Shicheng, President of Shang pin network, said: "for the Shang pin network, Arcadia group's multi brand fashion image is very suitable.

At the same time, TOPSHOP and Miss Selfridge are very representative of the British high street brand.

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< p > Arcadia is the largest private retail group a href= "http://sjfzxm.com/news/index_cj.as" > Britain < /a >.

It continues to expand rapidly, and now has 9 high street and the most popular fashion brands, including Topshop and Miss Selfridge.

Arcadia already has eight online stores and more and more discounts. Its international franchising network is located in Europe, the Far East and the Middle East.

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Philip Green Philip Green, head of P Arcadia group, said: "the reason why we chose Shang pin net as a partner in China is that they show us strong market insight and brand management and construction capabilities.

We need further global expansion, which can be achieved through China's online sales channels, and it can also bring our products to the most potential and exciting consumer market in the world.

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< p > in addition to the introduction of TOPSHOP and Miss Selfridge two fashion brands, Shang pin has also taken the initiative to change, announcing that the new style will be launched in September and will again exert itself in the field of social media marketing, which will bring wider value to the brand.

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< p > with the upgrading of domestic consumption, China's 80 and 90s people with strong consumption intention and ability have gradually become the main consumers, and they usually spend 30% of their life on the Internet. Meanwhile, the consumption driving force of mobile terminals is increasingly obvious.

The influence of social media in China is unmatched by any country in the world. More and more consumers in the country get fashionable information through social tools, and further purchase behavior.

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< p > Shang Ping net has obtained hundreds of famous brand and designer signing brands in Europe and America. Most of them are authorized in China, including American brand DVF, Tracy Reese, Milly, Stuart Weitzman, Italy brand RedValentino, M Missoni, Sergio Rossi, and British brand, and so on.

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