Jinjiang Shoe And Garment Industry Chain Is Constantly Updated And Supported By "Big Counter Attack".

< p > it is understood that in the < a href= "http://sjfzxm.com/pioneer/" > Jinjiang shoes and clothing industry < /a >, besides Anta sports, the leading enterprises such as 360 degrees, del Hui, Jordan, Li Lang and nine herdwang have also increased considerably compared with last year.

Jinjiang economic and Trade Bureau responsible person said that in recent years, including Tianlun Tian, San Fei Lai, Kasiron and other enterprises through the pformation of outdoor supplies, children's products, business performance has entered a healthy upward track.

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< p > in recent times, Anta sports has done its best. First, it successfully signed the Chinese gymnastic team and entered Lining's "restricted zone".

Then, the interim results released at the end of 6 showed that in the first half of the year, its turnover increased by 22.4% compared with the same period last year, and net profit increased by 28.3% compared with the same period last year, and the gross profit margin was 4 percentage points higher than that of the same period last year.

Ding Shizhong, chairman of Anta sports board, said that half year performance far exceeded market expectations, and 24 consecutive months of decline in performance, so that the entire team is facing unprecedented challenges.

We should be proud of our initiative to resist pressure and pform retail business successfully.

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< p > it is understood that in the shoe and clothing industry in Jinjiang, besides Anta sports, the leading enterprises such as 360 degrees, del Hui, Jordan, Lun Lang and nine Mu Wang have also increased substantially compared with last year.

Jinjiang economic and Trade Bureau responsible person said that in recent years, including Tianlun Tian, San Fei Lai, Kasiron and other enterprises through the pformation of outdoor supplies, children's products, business performance has entered a healthy upward track.

A group of enterprises such as Philharmonic and Greater East Asia successfully entered the global famous brand supply chain such as Reebok and Adidas through strengthening management and enhancing internal control, and participated in international brand foundry.

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< p > < a href= "http://sjfzxm.com/pioneer/" > China < /a > Li Lang revealed that the number of "LILANZ" retail outlets of the main brand has decreased by 158, and the pace of opening up shop has fallen behind expectations.

It also reflects a gesture of the local shoe and clothing enterprises to the market: from the past relying on the "horse race enclosure" blindly to the growth of sales volume, and now changing to the single store efficiency.

The data can well prove this change.

In the first half of this year, China's turnover slowed down by 0.2% compared with the same period last year, but its profit did not rise, rising to 248 million yuan.

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< p > for such a change, Ma Gang, an independent critic of the famous footwear and garment industry in China, believes that it is a general direction to increase efficiency and change from quantitative change to qualitative change.

He also said that it was far from enough to rely solely on closing stores.

On the whole, the total market share of shoes and clothing has increased slightly, but in the future, the growth of enterprises will depend on brutal competition instead of filling the blank market. Therefore, there may be two enterprises with negative growth in the growth of one enterprise.

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Zhuang Gangsong, general manager of Quanzhou star shoes and clothing materials Co., Ltd., P, said that in a rapidly changing market, enterprises without innovation are often difficult to build.

Continuous innovation can enhance the added value of products.

In order to do well in product innovation, we frequently participate in foreign exhibitions, keep up with the international market trend information, and keep developing new products every month on technology development.

We firmly believe that only by innovation can we maintain the viscosity of brands and achieve win-win results.

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< p > original statement: This article is for the original planning of China brand clothing network. If you reprint or report, please indicate the source.

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