Leisure Sportswear Continued To Slide, Fashion And Tide Market.

< p > > a href= "http://sjfzxm.com/news/index_f.asp" > < < /a > > Lining, founded by gymnastic Prince Lining, has released the first half performance report in 2014. The report shows that revenue grew by 8% over the same period last year, reaching 3 billion 137 million yuan.

However, the losses in the first half of the year were up to 586 million yuan, which was higher than the full year loss in 2013.

The first half results of Giordano International Ltd released by Hongkong casual wear group show that net profit fell 49% to HK $174 million in the first half year.

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< p > Metersbonwe's performance forecast for the first half of the year shows that the profit forecast is between 178 million yuan and 222 million yuan.

So far, Anta and PEAK are two sporting goods companies.

In the first half of, turnover increased by 22.4%, net profit increased by 28.3% compared to the same period last year, and gross profit margin increased by 4 percentage points over the same period last year.

PEAK's turnover increased by 10.1% to 1 billion 291 million yuan in the first half of the year, and its net profit increased by 34.6% to 121 million yuan over the same period last year.

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< p > according to the statistics of the China National Business Information Center, the retail sales of clothing for hundreds of key retail enterprises in the first half of this year increased by 1.2% compared to the same period last year, and the growth rate dropped by 5.7 percentage points.

The retail sales in June increased by 2.4% over the same period last year, the growth rate slowed by 3 percentage points from the previous month, and 9.9 percentage points lower than the same period last year.

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< p > from the above data, we can see that the "winter" of domestic leisure sports apparel industry is still not yet over.

In contrast, internationally renowned fast fashion brands and fashion brands are catching up with the market.

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< p > it is reported that fast fashion brand MJstyle will further expand its territory. Following Shanghai, Chengdu and Ningbo, the new store will open in Guangdong Foshan's Nanhai Yi Fengcheng.

He Bin, vice president of MJstyle brand, said that more than 1000 stores have been developed for more than a year, with more than 40 stores in the country. It is expected that at least 500 shops with more than 1000 square meters will be opened in the next three years, and the network will expand to four or five cities.

Annual sales can reach 20 billion yuan.

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< p > Swedish fashion brand H&M reported in the first half of this year that group sales increased by 14% to US $10 billion 100 million, and total sales in the second quarter amounted to about 5 billion 700 million US dollars, up 20% over the same period last year.

As of the end of the season, the group has 3285 stores worldwide, up from 2908 in the same period last year, and has opened 200 stores in the mainland of China.

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< p > the industry believes that the negative growth of the clothing market and the brands with poor compression are all shrinking the lineup. This gives personalized brand opportunities to seize the market, and they can turn to adapt to the market in time, while providing products with higher cost performance, and have the opportunity to break through in the competition.

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