What Should O2O Executives Think About The Pformation Of Traditional Clothing Enterprises?

< p > with the change of "a href=" http://sjfzxm.com/pioneer/ "electricity supplier < /a > pressure and the change of consumers' shopping habits, some traditional brand clothing executives have been anxious to find a way out.

When the news of O2O, such as the United States, Gloria and other companies, spread, the eyes of many peers have been introduced to O2O. But what is the boss's need to think about in the beginning? "/p >

< p > < strong > 1. How to persuade the channel business to test the water O2O? < /strong > /p >

< p > at present, the clothing industry is in the process of O2O trying to explore. If the brand business wants to test the water, O2O first persuaded itself to join the agents of the traditional channel, so that they can understand the future development trend. If so, we need to work together to achieve pformation and upgrading. Therefore, the factors such as pformation risks, ideas, schemes, and interest distribution mechanisms must be thoughtful and comprehensive. Even in the new mode, we can win a win-win situation with ourselves.

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< p > < strong > two, where does the pformation fund come from and how do professionals introduce it? < /strong > < /p >

< p > online data system establishment, offline shop pformation, equipment introduction and so on, which need capital expenditure. Besides, O2O talents need not only have deep knowledge of traditional business, but also have Internet innovative thinking. Whether it is from outside or private training is worthy of serious consideration.

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< p > < strong > three, how to establish data system and build online platform? < /strong > /p >

< p > O2O is a marketing mode that integrates online and offline. Apart from the storage and processing of big data, the construction of online platform requires professional technical support and how to do it self build or outsource.

Outsourcing seems to be more sensible for enterprises that are "electric shock".

First of all, we must introduce talents. When they are fully familiar with the operation of the company, the enterprises that also choose to outsource are already on the right track.

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< p > < strong > four, do offline stores need to be upgraded synchronously? < /strong > /p >

< p > for the traditional clothing enterprises, the more perfect ones are offline stores. In order to realize the offline upgrading, a large amount of resources need to be invested. Whether enterprises have the courage and ability to carry out shop pformation is also a difficult point of pformation. It is not that any enterprise can follow the example of the United States and the United States, and experience upgrading of the direct store.

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< p > < strong > five, how to solve the problem of profit distribution? < /strong > < /p >

The operation of < p > O2O has a variety of modes. Each mode will involve the distribution of different interests.

Direct operation mode, direct business + affiliate mode, direct + agent mode and so on, and whether it can be fair and reasonable is the key to the success of O2O pformation.

Zhejiang Xiu Wei Technology Co., Ltd. has different O2O solutions for different business models. Interested bosses may wish to know about them.

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