LVMH Sales Decline In China, With Multiple Brands, Share Price Trend Is Not Good.

< p > > a href= "http://sjfzxm.com/news/index_x.asp" > industry < /a > people said that the performance of LVMH, the leader of the luxury goods industry, is not good. It stems from the decline in China's market demand, and China is also an important place of sale for other European brands, so the stock market's enthusiasm for investing in other brand stocks also decreases.

The British brand Burberry and Swiss Richemont (ex peak group, including Cartire, Lange, MontBlanc, etc.), France Kering (Kai Yun group, Gucci, Puma and so on) and German brand Hugo Boss stocks have declined by 1.9%-3.7%.

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LVMH, the world's largest luxury goods group, performed poorly in the two quarter of this year, and the share price of several luxury brands in Europe declined. P

The financial data released by LVMH group at the end of July showed that in the two quarter of this year, the group's sales in China increased by only 3%, less than half that of the estimated 6%, and the sales of its main brand Louis Vuitton decreased even.

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Jean-Jacques Guiony, chief financial officer of P LVMH, said that in China and the international market, the demand of Chinese consumers for high-end leather goods and fashion luxury brands under their group is declining, and consumption has dropped considerably.

On the stock exchange of Paris, LVMH group shares fell 7.2 points.

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< p > industry insiders say that the poor performance of LVMH, the leader of the luxury goods industry, stems from the decline in China's market demand. China is also an important place of sale for other European brands, so the stock market's enthusiasm for investing in other brand stocks also decreases.

The British brand Burberry and Swiss Richemont (ex peak group, including Cartire, Lange, MontBlanc, etc.), France Kering (Kai Yun group, Gucci, Puma and so on) and German brand Hugo Boss stocks have declined by 1.9%-3.7%.

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According to the survey report of Italy luxury industry association, the proportion of China's luxury market consumption in 2013 accounted for 30% of the world's P.

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< p > 70% of the world's luxury goods come from Europe. The enduring brand myth and the endless new products have laid the leading position in the luxury industry in Europe.

The three luxury goods groups known as LVMH group, peak group and France Open Cloud group control over half of the market share.

Most of the rest are divided into large listed companies, including Prada, Hermes, Chanel and so on.

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