La Natsu Bell Layout 02O Strategic Pformation Of Full Channel Sales

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > China < /a > clothing market, especially women's wear market competition intensified. With the vigorous development of e-commerce, the traditional entity store sales mode has been greatly stimulated.

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< p > according to Taobao's eleven big data analysis: clothing is double eleven main category, offline brands basically occupy the top ten of all categories.

In 2013, the total turnover of "double eleven" Tmall and Taobao Alipay reached 35 billion yuan, an increase of 83% over the same period last year, and the compound growth rate in the past 5 years reached more than 400%.

Data show that 7 of Tmall's top 10 brands come from the clothing home textile industry, which reflects the status of clothing in the electricity supplier and its maturity from one aspect. This also fully reflects the strong appeal of online traditional clothing brands online.

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In the second quarter of 2014, the overall paction scale of China's online retail B2C in the second quarter of 2014 was 320 billion 470 million yuan, and the trade scale of the garment category in China's B2C market was 87 billion 730 million yuan, up 47.2% from the same period.

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< p > > because of < a href= "http://sjfzxm.com/news/index_c.asp" > < /a >, for the La Natsu Bell who has realized the rapid growth of the traditional sales mode, online and offline will be an integral part of the channel layout strategy, relying on the advantages of the more than 5800 retail outlets throughout the country, providing consumers with higher cost performance and better experience products and services online.

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< p > a lot of traditional brands have a misunderstanding about the electricity supplier, that is, the electricity supplier is a business mode of the brand.

In fact, the electricity supplier is a channel of brand, and is a channel selection problem under the brand development strategy.

The rise of electricity providers stems from the development of Internet technology, which stems from the development of consumer culture.

In the long run, a brand must be integrated under the "online and offline" wings.

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< p > La Natsu Bell, senior executive vice president of Hu Gang, said: "in the next 10 years, it will be the golden 10 years of the traditional enterprise's electric business. With its brand operation capability, profound understanding of the industry and strong control of industry and supply chain, relying on its huge resources, it will enter the whole line from both online and offline, and win the initiative of the online business with long established brand competitiveness and hard power of enterprises." < /p >

La Natsu Bell, from a long-term strategic perspective, will optimize the B2C business of the third party platform providers at the same time, and will gradually adjust the strategy and business system based on the existing strengths and business status, and ultimately realize the great pformation from B2C to O2O, establish the long-term competitiveness and development space of the enterprises, and enhance the operational efficiency, scale space and valuation level of the traditional brand enterprises in essence. P

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< p > La Natsu Bell takes the theme of "Tmall's official flagship store" with "integrating emotion into the consumer's experience and making consumers get more enjoyable value experience in the shopping process".

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< p > < a href= "http://sjfzxm.com/news/index_c.asp" > now < /a >, consumers can no longer be restricted to the business hours of offline stores, and buy La Natsu Bell products through online shopping mall for 24 hours, and feel better and faster consumption experience.

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< p >, which is different from some brands online shopping mall inventory and low price promotion to increase cash flow, La Natsu Bell Tmall official flagship store featured hundreds of hot selling products, and specially launched the special style that can only be bought on the online shopping mall.

What surprises consumers even more is that online shopping centers can also give priority to the latest products that are listed before the offline stores.

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< p > consumers can purchase La Natsu Bell's membership in the official flagship store and enjoy multiple membership privileges in the future.

Online payment provides high quality convenience and safety for urban fashion men and women to purchase high-quality La Natsu Bell clothing in a fast-paced life.

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La Natsu Bell P has its own large-scale logistics base, and has worked closely with well-known domestic logistics brands to strictly control the delivery time, delivery process, packaging and distribution efficiency of goods and so on.

In addition to the distribution of goods on the logistics base, according to the consumer's order information, the nearest La Natsu Bell store can also deliver goods, providing more speedy distribution services.

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La Natsu Bell, founded in 1998, is a fast growing Multi brand fashion group in China. It is engaged in the design, brand promotion and sales of clothing products, and the main public leisure wear for women. P

The company is committed to providing the latest fashion garments with competitive prices through LaChapelle, LaChapelleSport, Candie, s, LaChapelleHomme, 7.Modifier and LaBabit to the customers through the existing 8 brands (5 women's wear, 2 men's wear and 1 children's wear).

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