"Hualian" Brand Confusion Shop Is Hard To Distinguish True And False

< p > according to the reporter's investigation, behind the nearly 900 stores of century Hualian, century Hualian life supermarket, Hualian Supermarket and so on, there are some unrelated business groups, many of which are only LOGO's grocery stores.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > store > /a > hard to distinguish true and false > /strong > /p >

The name of "P > Hualian Supermarket is not unfamiliar to most of the citizens of Beijing. There are three Hualian stores with similar names and different stores near Hepingli.

In the view of most consumers, Hualian is a chain store covering the whole country, but small and complex shop signs give consumers a psychological hint of insecurity.

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< p > yesterday, reporters interviewed three stores in Hepingli, < a href= "http:// www.91se91.com/news/index_c.asp" > Hualian < /a >, and found that three Hualian were far away from decoration, management or signboards from the real Beijing Hualian, not even chain operations.

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< p > at the west gate of yougou Road, a supermarket with the traditional "Hualian" sign was opened after the end of last year. It was called the Beijing Hualian's franchisee. Its signboard even printed the LOGO similar to the Hualian Commercial Building.

"After the Hualian business started, residents nearby were much more convenient to shop."

One consumer said.

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< p > in fact, a reporter's investigation found that the information of Hualian Supermarket, which was opened for half a year, on the business license is "goods and beauty department store" without the word "Hualian".

Similar to the above stores, reporters interviewed two other Hepingli Hualian supermarkets, and found that the business license was inconsistent with the shop signs. One of the signboards was the same shop of the traditional Hualian life supermarket. Not only did they not display business licenses and other information in the shop, but no LOGO was printed on the signboard.

According to the staff in the shop, the shop is operated by individual proprietors. In order to reduce labor costs, many shop assistants are minors.

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< p > on the official website of Beijing Hualian, the Hualian life supermarket of youth gap west entrance has not been included in the list of 36 direct supermarket and department stores.

According to the director of Beijing Hualian life supermarket, Beijing Hualian is not currently open to the outside world. All the stores are Hualian direct shop. The signboard LOGO is unified BHG, which is far away from the Xiaolan style of Hualian Commercial Building, and there is no traditional Hua Lian character.

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< p > in addition to the above a href= "http:// www.91se91.com/news/index_c.asp" > Beijing's < /a > Hualian's Shanzhai store, the century Hualian is also unable to escape the bad luck of being Shanzhai.

Reporters visited a number of century Hualian stores, and found that there were slight differences between them in the century Hualian stores with the same color in LOGO and signboards. Among them, the century old Hualian Supermarket sign near Beijing Railway Station did not contain the "century" English pattern. The location and size of the other medieval signs in the middle ages were different.

According to a staff member who joined the century Hualian, the century Hualian signboard requires the same size and location of the century and Hualian, but the staff said that after the fee was paid, the staff could negotiate with the franchisee.

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< p > < strong > group defying rights protection < /strong > /p >

The reason why Hua Lian is well known by consumers is not only because of the current situation of Shanzhai, but also from the "national Hualian Commercial Group", which was invested by 150 million yuan by the former Ministry of commerce at the end of 1989. "P"

Statistics show that today's hualian, scattered across the country, is a member of the Hualian Business Group.

People who worked in a Hualian Commercial Building revealed that last 90s was the hottest time for Hualian Commercial Building.

Hualian Commercial Building is open to some three line cities, from the government to the local residents.

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< p > however, there is no equity and asset linkage between the group and the enterprises. After 20 years of development, some members of the group have become larger and larger in scale, some have gone bankrupt and bankruptcy, and the loosening relationship between them has become a major reason for the abuse of the Hualian signboard.

According to a person close to Beijing Hualian, "found infringement, it is often found in the end of the brothers scattered everywhere, and the name of the Hualian is indeed more than the Beijing Hualian family in use."

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In contrast to P, in recent years, with the reputation of "Hualian", with the advantage of low threshold, the "century Hualian" registered and joined all over the world as weeds.

According to a reporter's investigation, it is only 8000 yuan for the century Hualian convenience store in the area of 100 square meters, which is almost a fraction of other convenience store industry, and the shopping center joining area of 4000 square meters is only 20 thousand yuan.

Low affiliate fees and thresholds are making investors scramble for the same time, but also bring a more chaotic store status.

According to the reporter's rough statistics, there are 5 kinds of century Hualian stores with different LOGO, among which there are many stores with the same LOGO, similar names or colors.

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Hualian, which is deeply trapped in Shanzhai, has grabbed the consumer market by being a Shanzhai store. Meanwhile, the lax management of the Shanzhai store has brought security risks to the brand. P

Reporters in the interview found that the non GB socket that had been included in the banned goods was almost on the shelves of every cottage Hualian Supermarket.

According to the industry and Commerce Department, there are huge fire hazards due to the mixed use of two heads and three heads.

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< p > < strong > who is most reliable < /strong > < /p >

< p > in the franchise of the Ministry of Commerce, there are only three franchises in Hualian Supermarket, namely, Ruijin Hualian Supermarket Co., Ltd. in Jiangxi, Jinzhou Hualian Supermarket in Liaoning and Hualian Supermarket Limited by Share Ltd in Shanghai.

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< p > according to reporter's understanding, Ruijin Hualian Supermarket limited liability company was founded in 2003, and its shop name is "Jin Rui Hua Lian". At present, it is concentrated in Gannan area, and there are more than 500 chain stores in rural areas.

Mainly based on the Ruijin headquarters supermarket, the rural consumption network is located in 4 counties (cities, districts) and 300 townships in Ganzhou, and is also a pilot unit of the Ministry of Commerce's "10000 villages and thousands of townships".

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Like P Hualian Supermarket Co., Ltd., Ruijin Jinzhou Hualian Supermarket Co., Ltd. is also a regional supermarket chain, which only develops in the city.

Hualian store in Jinzhou is called Hualian Supermarket. At present, the number of stores is not large and concentrated in Jinzhou. Jinzhou Hualian said that the goal of building 100 stores will be realized in the next 5-10 years.

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< p > compared with the above two regional Hualian supermarkets, the Hualian Supermarket Limited by Share Ltd in Shanghai is the only national franchise to join the Hualian Supermarket in the Ministry of Commerce.

Shanghai Hualian Supermarket is a direct affiliated company of Bailian Group. In June 29, 2009, Lianhua supermarket and Lianhua supermarket developed a sale and purchase agreement with Bailian Group and Bailian real estate to acquire all the shares of Hualian Supermarket.

Subsequently, Shanghai Lianhua Supermarket Development Co., Ltd. and Hualian Supermarket Limited by Share Ltd reorganized into Shanghai Lianhua Supermarket Development Co., Ltd., under which there are "Lianhua Supermarket" and "Hualian Supermarket" double brands.

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< p > it is worth noting that the Beijing Hualian comprehensive supermarket Limited by Share Ltd is a national chain enterprise, but its supermarket stores in the whole country appear in the name of "BHG", and all of them are directly operated without opening up.

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