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The Cross-Border Import Business Is Too Hot To Prepare.

2014/8/13 11:52:00 36

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Purchasing Customs General Administration Tmall

Since August 1st, the announcement of the Customs General Administration on the supervision of import and export of goods and articles in cross-border e-commerce has been officially implemented nationwide, making enterprises and individuals engaged in cross-border e-commerce all have laws to follow. Moreover, there is a clear definition of purchasing behavior, which is popular in the circle of friends. It will be regarded as smuggling and everyone can report it. P

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"this means that the rules are more pparent. The platform of our regular pactions will not be suppressed by the illegal" a href= "http:// www.91se91.com/news/index_c.asp" purchase "/a".

Ji Wenhong said in an interview with reporters.

2012, the show network gradually changed the positioning of luxury electric business, pformed into an overseas brand mall, mainly selling high-end goods imported from China.

this pformation is in line with the explosive growth of China's overseas purchasing demand.

According to the statistics of China Electronic Commerce Research Center, from 2010 to 2013, the volume of Chinese overseas purchasing pactions increased from 12 billion yuan to about 70000000000 yuan.

In 2012, the volume of cross-border import electricity providers (also known as "Hai Tao"), which was only paid by Alipay, increased by 117% over the previous year, much higher than the 64.7% growth of domestic electricity suppliers.

good policy has also become the booster of Hai Tao.

At the end of 2012, the national development and Reform Commission launched the document on promoting the development of cross-border electricity providers on the joint a href= "http:// www.91se91.com/news/index_c.asp" > Customs General Administration < /a >, and approved 5 cross-border electricity supplier pilot cities throughout the country, not only from the pilot ports, but also from local governments, and in 2013, the safe also issued cross-border payment licenses to 17 third party payment companies.

"P > the rapid growth of scale and policy support, Hai Tao is regarded as" the last blue ocean of China's e-commerce ". Apart from being looted by Jingdong," a href= "http://" www.91se91.com/news/index_c.asp "," Tmall /a "," shop No. 1 "," vip.com "and other big business platforms, it has also become the cream of the eyes of entrepreneurs and VC.

Zeng Bi Bo, who has worked for 5 years in the cross-border import electricity supplier field, has also felt this fever. He feels that the cross-border import electricity providers in China are "blown up too much by the government and capital" in China this year. While meeting the needs of cross-border shopping of Chinese consumers, "we are not even able to import the P, but maybe we only do 30%." "this is only 30%."

venture capital boom > /strong > /p >

2009, when eBay was engaged in cross-border electricity export business, Zeng Bi Bo left office and set up "Ocean Terminal".

In 2011, the Ocean Terminal e-commerce website was formally launched. At present, it is an overseas purchasing platform based on C2C, bringing together tens of thousands of overseas buyers to provide purchasing services for domestic consumers.

Zeng Bo has long realized that without the logistics guarantee, cross-border import of P electricity providers is nothing but a castle in the air.

So, in 2010, he established the "Beihai international express". At present, cargo terminals have been set up in 4 cities of Losangeles, San Francisco, New York and Chicago in the United States to ensure that at least 5 flights a week fly from the cargo center to the mainland of China.

Nowadays, buying a pair of jeans at the ocean terminal can send them to the user in 5 to 7 days under normal circumstances.

Less than P, after several years of cultivation, by 2013, the sales volume of the Ocean Terminal exceeded 200 million yuan, and its average daily orders are several thousand.

At the end of 2010, angel Bay venture invested angel investment in ocean wharf; at the end of last year, the Ocean Terminal completed a new round of financing.

compared with Zeng Bi Bo, a group of latecomers seem to be more luckier and faster.

October 2013, Xie Wenbin, senior product manager of Tmall wireless, left the CN Hai Tao (now renamed "Honey Tao"). Its positioning is to create the largest sale website of Hai Tao brand, and strive to become vip.com of the sea version.

Less than 2 months after the product was launched, the company won an angel investment from Meitu Xiu Xiu chairman Cai Wensheng, chairman and CEO of Yun Yun holding board, and hundreds of thousands of dollars invested by Wang Dongfeng, P.

In July this year, Jingwei venture invested 5 million dollars in the capital to complete its A round investment.

The next step is to integrate the advantages of suppliers and professional logistics and distribution resources.

"P" not long ago, the imported mother and baby brand limited time sale mall -- "Honey bud baby" completed the 20 million dollar B round financing, is led by the Sequoia Capital, the A round investor - the real fund and the dangerous peak Huaxing and the investment.

The amazing experience of "Honey bud baby" has sparked numerous exclamation in the industry, which was launched on Taobao in 2011 and only its vertical e-commerce website in 2013.

Compared with P, the platforms such as sea cat farm and Golden hoop stick are relatively shallow in the supply chain. They mainly optimize the sea scouring process by eliminating language and payment barriers, playing the role of traffic entry for overseas merchants.

besides trading platform, around the sea, there are a number of start-up companies, such as 55 Hai Tao, Yi Hai Tao, what is worth buying, and North American money saving bulletin. The main function of such companies is to recommend rebates and preferential information to domestic users.

"look at all kinds of new websites in the industry, and you can easily get tens of millions of Yuan investments if you look like a story and tell stories clearly."

Ceng Bibo commented on VC's enthusiasm for Hai Tao.

According to the reporter's understanding, the famous VC, such as Innovation workshop, Jun Lian capital and Tong Chuang Weiye, have bet on the field of Hai Tao, and even invest in many projects with the same organization.

Although P has no shortage of funds, Zeng Bi Bo has received "no fewer than 20 investment institutions" since the beginning of this year.

In his view, capital is too overheated for cross-border import electricity suppliers.

upstream vacancy

at the end of July this year, some netizens were drying out the detailed drawings of POLO shirts purchased on micro-blog and comparing them with the counter products.

Burberry's official micro-blog "Burberry customer service" immediately responded that it was not authorized by Burberry, but only through Burberry.com, Burberry boutique and authorized retailers could ensure that the purchase was genuine.

before this, jumei.com and Jingdong and other electronic business platforms sell off.

"goods are cheap" is the strong demand of the Chinese sea group. "Selling fake" is also the most tolerable place for the sea electricity supplier.

"P".

Wang Fang, director of the brand and public relations department, told reporters that the products purchased by the above netizens were provided by Burberry European brand distributors. The products of distribution channels are different from those of luxury brand counters in terms of models, fabrics, styles and even designs.

To this end, they invited the netizen and the media reporters to take a look at the office of the show network to check the purchasing documents, customs declaration documents, and the authorized contracts signed with the distributors.

the network is not the authorized retailer of Burberry in China.

However, in July of this year, the company signed a contract with HUGO BOSS, a luxury brand from Germany, to become an official online retailing channel with official authorization in China.

This is also the second authorized luxury brand introduced by the company after the Ferragamo.

At present, the network has won nearly 100 brands of official authorization, in addition to the above brands, including Dupont, Fossil and other fashion brands.

for the authorized brand, take Ferragamo as an example, the buying team of Xiu Xiu net will go to several times of Ferragamo's show and Florence headquarters in Milan Italy every year, and directly reserve new products for the coming year, which will be shipped to the warehouse in the domestic warehouse after being manufactured by the brand side.

but the products of authorized brands are only a small part of the total import products of the network, and 90% of their products come from distributors, wholesalers and retailers of brands abroad.

in terms of price, the authorized products of walking show net have no price advantage compared with the brand dealers in China.

But Wang Fang said that the purchase price of the products imported from overseas distributors, wholesalers or retailers is about 60%-70% of the local retail price, plus international freight, customs duties, tax rebates and so on. The retail price of this commodity is comparable to the retail price in Europe, but it is at least 30% lower than that of the same brand in the domestic market.

Wang Fang admitted that the process of quality control is more complex for the imported goods directly authorized by non brand companies.

First of all, the network should examine the qualification of suppliers. Secondly, all overseas importing commodities must be sampled before entering the overseas warehouse of the Xiu Xiu network. After sampling, the qualified goods are re packaged and sent to the Hongkong warehouse of the Xiu Xiu net. After being certified by the surveyor, they will report to the mainland again.

P, even though, it is still difficult to test all commodities one by one. This means that there is a possibility that non brand dealers directly authorize the imported products of Xiu Xiu net.

according to the statistics of China Electronic Commerce Research Center, clothing, milk powder and bags are the top three most popular overseas purchasing agents in China.

Shi Qiong is the general manager of the "baby friendly room" of mother and baby products retailers in China. In her view, the demand of consumers for overseas purchasing milk powder is obvious: "goods are really cheap."

But in fact, consumers chase big brands of milk powder, and big brands are more willing to import products directly to China, rather than supplying the sea or the sea electronic business platform, because this will not disrupt its existing sales system in China, or control the profit margins.

Zeng Bi Bo, also known as P, has felt the same way. He has touched the wall in integrating upstream resources.

"International brands are inconsistent and opposed to cross-border import electricity suppliers, because they will impact their existing retail channels in China."

Ceng Bibo said foreign retailers still do not understand China's retail market, nor do they have the urge to enter China with the help of Hai Tao.

, so when the ocean terminal is on line, first cut in with C2C.

After the order is placed, the overseas buyer will purchase and deliver the goods.

In order to ensure the authenticity of goods, the team must strictly certify overseas buyers, requiring them to live in the region for a long time, or even visit them to verify their identity.

In addition, we should also train the seller about the selection and sales skills.

After placing orders, most of the goods are mailed directly from overseas to avoid possible problems in the intermediate links.

Ceng Bibo told reporters that there has not been any counterfeit problem since the wharf has been put on line, but the mode of C2C has determined that it is difficult to put an end to counterfeit goods in 100% places.

but this does not mean abandoning the introduction of suppliers.

The idea of ocean wharf is to start with small and medium-sized overseas suppliers, and then attack big businesses slowly. At present, there are more than 100 small overseas distributors.

Zeng Bi Bo feels that in the next few years, the enhancement of domestic consumption power and the enhancement of cross-border shopping demand are bound to drive changes in the industry pattern. Overseas brands, distributors or retailers will have to change themselves to adapt to the new rules of the game.