"Alienation" In Department Stores

< p > Hongkong's famous Tongluowan SOGO Department store, which belonged to Japan's SOGO.

In 2000, when Japan's sogu went bankrupt, Joseph Lau and Zhou Dafu of Chinese real estate bought Zheng Yutong's SOGO Department store with HK $3 billion 500 million. After that, they made it into today's Tongluowan SOGO Department store after several expansion.

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The area of Tongluowan P is only about 40 thousand square meters, but its sales volume reached 9 billion 110 million Hong Kong dollars last year.

Tongluowan's sogu has taken 18% of the market share of the Hongkong department store with its own strength, and the market value of the listed company has also reached 25 billion Hong Kong dollars. This shows that the investment return rate of the acquisition is high, but this opportunity can eventually be met.

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< p > the integration of domestic a href= "http:// www.91se91.com/news/index_c.asp" > general merchandise industry < /a > mainly occurs at < a href= "http:// www.91se91.com/news/index_c.asp" > equity < /a > level. In recent years, there are larger Chongqing department stores and new world times, friendship shares and Bailian Group, Xidan shopping mall and new Yansha, Hangzhou Jie Bai and Hangzhou Tower.

Although these equity mergers and acquisitions are dominated by related large shareholders, this integration is of positive significance from the operational level.

In contrast, the acquisition of Spring Department Stores by controlling shareholders of Wangfujing is more market-oriented.

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< p > China's department stores brand concentration is very low, so far there is no real sense of the national department store brand. The largest number of stores in Tianhong and Parkson stores are around 60 stores, most of which are three or forty stores in the department store brands that are distributing across the province.

The number of stores in department stores or two or three line cities based on the core business circle of the first tier cities is only about 10.

Hangzhou Tower and new world city have not even begun to link up.

Therefore, the integration space of China's department stores is very large.

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< p > however, the most popular method in the industry is not buying companies or buying houses, but buying land.

We have finally realized that competition for mature retail circles has not allowed any enterprise to taste the sweetness, so it is better to invest in resources to create new business circles.

Especially in China's two or three line market, the development space of commercial real estate is still very large.

The new formats of shopping centers and urban complexes in the first tier cities also leave room for imagination.

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"P >" so, from the big landlord, to the two landlord, to the "a href=" http://? www.91se91.com/news/index_c.asp "> the real estate developer < /a >, the department store industry in our country seems to be getting far away from its main industry.

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< p > under such a game rule, whether a department store can make money depends fundamentally on its identity.

And profit is the nature of capital, so the department store has done the work of developers.

It can not be said that the practice of the department store is not correct, but the uneven development of the resources and even the excessive inclination will eventually damage the development of the whole ecosystem.

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< p > electronic commerce appears to be giving the traditional commercial real estate industry a head start. They are beginning to rethink the essence of department stores.

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