China'S Textile Industry Has Become A New Highlight Of Its Own Brand Pnational Sales.

< p > China < a href= "http:// www.91se91.com/news/index_c.asp" > textile > /a > the overall competitiveness of the industry still ranks first in the world.

According to WTO statistics, since 1994, China has maintained the first global textile and garment export for 19 years in a row. The EU, the United States and Japan are the three main consuming countries, and China is the first textile and garment supplier country, accounting for 1/3 of the global market share.

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< p > in recent years, due to the rising cost of textile and garment production in China, buyers in Europe, America and Japan have begun to pfer orders to Southeast Asian and South Asian countries in a planned and orderly way.

In this regard, China's textile industry has taken the lead in adopting technological innovation, industrial integration and brand building, and has made brilliant achievements in carrying out pformation and upgrading and cultivating new advantages in foreign trade competition.

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< p > < strong > reforming popular trade export textiles sell well at home and abroad < /strong > /p >

< p > in the past, commodity exports mostly adopted a single commodity export form, which led to a significant reduction in the volume of merchandise trade exports.

In order to overcome these problems, China has also made some flexible measures in trade negotiations, changing the traditional single trade form, making the volume of trade in commodities showing an upward trend year by year, and the market prospect has great room for development.

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< p > with the continuous development of export trade, China's textile industry not only has breakthroughs in the production and processing capacity of < a href= "http:// www.91se91.com/news/index_c.asp" > fabric > /a > a href= "http:// www.91se91.com/news/index_c.asp" > Accessories > /a > processing capacity, it has the ability to export various high-grade, high added value and high demand textile and clothing products.

Jiang Hui, President of the China Textiles Import and Export Chamber of Commerce, said: "the overall competitiveness of China's textile and clothing is still the highest in the world, and its position is difficult to shake in the short and medium term."

According to the statistics of China Customs, the total export volume of textiles and clothing in 1995 accounted for 56.6%, processing trade accounted for 43.3%, general trade accounted for 75.4% in 2013, and processing trade was only 14.7%.

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< p > < strong > optimistic about international market share. Collectivize capital financing < /strong > /p >

China's leading garment enterprises, such as Bosideng International Holdings Limited, Ningbo Shenzhou, Jiangsu Dong Du and other large group enterprises, have begun to raise funds in overseas capital markets, set up a receipt center, increase their R & D investment in China, make use of the labor resources of Southeast Asian countries, tax and cotton preferential trade policies, pfer some low value-added clothing production and use the management mechanism of collectivization and global resource allocation, so that Chinese textile enterprises have gained many advantages such as capital, price and technology, enhanced and accelerated the pace of Global trade, realized the coordination and complementarity between overseas layout and domestic industry, and consolidated and realized the share of mainland textiles in the international market.

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< p > in the textile industry brand building, foreign designers, talents and technology are gathering in China. The design of brand development strategy decision is beginning to enter a relatively good development period in China.

The automation and Intellectualization Technology of Chinese textile machinery and equipment is developing at a higher level. Independent brands going out and acquiring international brands have become the new trend and new bright spot in the development of China's textile and clothing trade.

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< p > < strong > the government guided market services and independent innovation stems from competition < /strong > /p >

Market competition has accelerated the exchange of commodities. In the course of commodity circulation, some local administrative organs have intervened too much in market behavior, do not comply with the laws of marketing, make individual enterprises stick to the rules of independent innovation, and lack the sense of product competition, making their development space in the market smaller and smaller. P

Therefore, we must face the competition bravely, actively tap the potential for pformation and technological innovation, research and develop new varieties, and do well in after-sale services.

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In December 9, 2012, when general secretary Xi Jinping held a forum on economic work in Guangzhou, P stressed that international competition has always been the competition of time and speed. Whoever moves fast will be able to seize the opportunity, control the high point and initiative, and who will act slowly, who will lose the opportunity and be left behind.

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< p > July 21, 2013 - 23, general secretary Xi Jinping stressed in Hubei research, "we must vigorously develop the spirit of self-reliance, research and development to produce our own brand products, and form our own core competitiveness."

The eighteen major reports of the Communist Party of China listed "comprehensive national strength, international competitiveness and international influence" as one of the major achievements in the past ten years, and put the "significant enhancement of international competitiveness" in the goal of building a moderately prosperous society in an all-round way and deepening the reform and opening up in an all-round way. We stressed the need to "enhance the competitiveness of banks, securities and insurance industries". These discussions fully show that our party is paying more and more attention to the competitiveness of strong and its industry and industry competitiveness in the economic and social development.

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< p > < strong > focus on cultivating R & D team to meet different consumption needs < /strong > < /p >

< p > in textile product design and fashion novelty, it is also an important link in creating value chain.

Consumers appreciate creative products more and more in terms of appreciation and purchasing power.

Therefore, in promoting the deep processing of Chinese textiles, bringing culture and creativity into the textile industry is an important means to create an independent brand pformation and upgrading.

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< p > nowadays, most textile enterprises have the advantage of professional design.

It is the main business of the clothing industry. After that, it has launched the fashionable clothing brands of adult men's, women's suit suits and children's clothing. The company owns six production bases, including Bosideng, Jiangsu snow flying, Shandong KangBo, Yangzhou Bosideng, Sihong Bosideng and Xuzhou Bosideng. There are hundreds of sales branches and tens of retail outlets in the whole country. Bosideng down clothing has been sold for the first time in the domestic market for 17 consecutive years. The 16 year only represents the trend of China's cold clothing to the world. It has formed a fashion brand operation group integrating R & D, production and sales. It is one of the leading enterprises in the Chinese textile and garment industry, and also one of the key enterprises in the field of consumer goods and textiles and clothing. It is also one of the most important enterprises in Shandong. Take Bosideng International Holdings Limited as an example.

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