Clothing Industry Still Needs To Be Cautious About The Pressure Of Pformation.

"P >" affected by the international economic situation, China's garment industry is gradually getting warmer, but the phenomenon of partial oversupply is still more serious. For example, sports, leisure and other garment enterprises are facing high inventory problems.

The main reason for the pformation of China's garment industry is to take a low-cost route. It is difficult for domestic enterprises to continue. Some Southeast Asian countries have arisen from handicraft industry, manpower and raw material cost is low, and products have great price advantages. Large enterprises such as Nike and Adi have entered factories, while China's manpower, < a href= "http://sjfzxm.com/news/index_p.asp" > raw material < /a > costs have been rising, which has a great impact on the profitability of enterprises.

Xiong Xiaokun, a light industry researcher at CIC, said in an interview with reporters.

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< p > clothing industry to achieve pformation, first of all is to enhance the brand value of the clothing industry.

Feng Dehu, vice president of China Garment Association, said that in order to achieve the value creation of local clothing, we must enhance the added value of clothing products, and the promotion of added value must be realized through the value creation of clothing products.

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< p > China is not only the largest producer of clothing in the world, but also the world's largest garment export country, and its export apparel accounts for about 1/5 of the total global garment trade, but this does not mean that China is a powerful clothing country. Although the earth has already been wearing "MADE IN CHINA" clothing, it is a pity that many of the clothing brands produced in China are not Chinese, and the Chinese garment industry has not yet got rid of the fate of "making clothes for others".

To change this fate, Chinese clothing must rely on the cultivation and construction of its own brand.

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< p > besides brand building, the pformation of garment industry marketing platform is becoming more and more important.

At present, the rise of the 3G Internet has given birth to a vast new market for various industries, and has successfully attracted a large number of modern enterprises to enter.

In this situation, the clothing industry began to rush to the 3G Internet new market.

In addition to building a sound marketing and promotion system on the 3G mobile Internet to realize the opening up of new markets, many garment enterprises have begun to engage in physical pactions with the help of the 3G Internet platform.

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< p > clothing industry has also entered the a href= "http://sjfzxm.com/news/index_p.asp" > mobile phone shopping < /a > market. With the change of people's consumption habits, the traditional offline market consumer groups are increasingly decreasing. On the contrary, the 3G mobile Internet market is booming. The online 3G platform for the apparel industry not only helps to expand the capacity of the industry, enhance the visibility and economic benefits of enterprises, but also promote the informatization construction of the apparel industry.

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Xiong Xiaokun P believes that the pformation of garment industry needs to start from the following points: on the one hand, the positioning of domestic clothing enterprises can not limit their product positioning to low-end consumers in other countries, but also need to extend to high-end consumer groups. This means that domestic enterprises should make efforts to improve their artistic content in the aspect of design innovation, and on the other hand, channels will pform domestic enterprises from low to high end. After upgrading the products, there is also need to upgrade channel construction, such as the decoration and location of stores, etc., and actively develop online channels.

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< p > in addition, for the pformation and upgrading of garment industry, the use of sales talents is also an important factor.

The electronic business platform as a new sales channel, the products produced by enterprises need to expand sales and open the market.

At present, there are fewer professional online salesmen, and the demand for sales talents in garment industry has become extremely urgent.

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< p > Xiong Xiaokun said that the development mode of the future < a href= "http://sjfzxm.com/news/index_p.asp" > the garment industry < /a > will be the coordinated development between the online and offline industries, and the functions of the offline stores will be tilted to the exhibition, and online or evolve into the main channel for sales.

The rents of offline channels have been rising, which has greatly weakened the profit margins of enterprises. Meanwhile, consumers' shopping habits are changing gradually.

Online shopping domestic enterprises need to adjust in time, otherwise it will be difficult to occupy the channel advantage in the future market development.

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