Korean Clothing Companies Change Their Operation Mode To Deal With SPA Clothing Brand Competition

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< p > South Korea < a href= "file:///D:/htmleditorr (1) /edit/", South Korea "Korea Times" recently reported that people in the industry say that Korean local clothing brands such as E-land have begun to adopt SPA operation mode, and other modes have also been introduced to survive in the fierce competition.

"Korean times" /a reported recently that the Korean local clothing brands, such as E-land, have begun to adopt SPA operation mode. In addition, other models have been introduced to survive in the fierce competition.

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This year, E-land started to launch SPA brand clothing, including women's clothing brand "Roem", shoes brand "Shoopen" and outdoor products brand "Lukken" and so on. P.

The group said it has launched 8 brands, which are of high quality and reasonable prices.

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< p > the influx of global SPA clothing brands into Korea has led to the lack of good stores in the main retail business areas of Korea, and some local brands have to seek to operate in other regions.

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< p > Korea < a href= "http://sjfzxm.com/news/index_p.asp" > casual wear > /a > enterprise Bang Bang is also one of the garment companies turning to SPA mode.

The company is known for its popular jeans.

At present, Bang Bang has begun to expand its product range and start producing underwear, accessories and some outdoor wear products, which are 10% to 20% cheaper than the general products.

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P Bang Bang opened a large retail store in Homeplus mall in August, and will open more stores in the discount shopping mall, including "Lotte Mart".

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< p > another famous clothing brand Branded Lifestyle Korea changed its leisure clothing brand to H:Connect, and began to operate SPA with this brand.

The company opened many new stores with the new brand and opened a flagship store in the south of Korea.

The company plans to open 20 stores nationwide within one year, and will dispatch a manager in each store to supervise the operation.

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< p > the research company said that in 2008, the clothing market of Korea operated in SPA mode reached 500 billion won, which increased to 800 billion won in 2009 and increased to 1 trillion and 200 billion won in 2010.

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< p > last year, the value of SPA brand clothing was 1 trillion and 900 billion won, while the total clothing market amounted to 29 trillion and 500 billion won, meaning that SPA clothing accounted for 6.4%.

Since 2008, the growth rate of the apparel industry has been 3.9%, while the growth rate of SPA clothing brands has reached 58%.

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< p > industry estimates that the total SPA clothing will increase to 20 trillion won before 2015, mainly because more and more clothing brands will turn to SPA mode, and fast fashion consumption will be more and more popular among the people.

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Unlike P and H&M, Korea's local SPA mode has just started. Although its growth is fast, local SPA brands still need to form their own market strategy in the days to come to survive in the fierce market competition.

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< p > SPA is the abbreviation of Speciality Retailer of Private Label Apparel, literally plated as "professional retailer of private brand clothing".

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< p > SPA is the most effective way for clothing brand to connect business directly with customers, save time and cost, grasp business opportunities and ensure profits.

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< p > SPA as a more successful "a href=" http://sjfzxm.com/news/index_p.asp "international fashion brand" /a "retail mode, has made the United States GAP, Japan's UNIQLO and Muji, Sweden H&M, Italy BENETTON, Spain's ZARA and many other famous brands have been successful.

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