Adidas Will Close Several Stores In Russia

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > < < /a > >, the German sports brand Adidas announced in its mid year report that it expected to cut its sales volume of 17 billion euros next year. When the news was announced, Adidas shares fell sharply, or more than 15%.

Although the brand is the winner of Germany's win in the world cup, it is not enough to balance the damage caused by the sanctions imposed on the Russian market and its continued weakness in the golf series.

According to reports, Adidas decided not only to reduce its plan to open "a href=" http://sjfzxm.com/news/index_s.asp "/a" in Russia from next year, but also to close many branches.

Over the years, Russia has been one of the most important brands in the world, with annual sales of 1 billion euros, accounting for about 10% of the total.

At present, there are 1000 branches of the brand operated in Russia, while the sales of its golf products in the market account for nearly 10% of the total. Reducing the Russian market will cause a blow to Adidas.

In addition, Adidas is preparing to invest more heavily in its Adidas and Reebok brands in North America and Europe in the next 18 months. The huge marketing cost is also one of the important factors leading to the decline of next year's a href= "http://sjfzxm.com/news/index_s.asp" profit < /a >.

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