"Zhangcha On The Needle" Series Of Activities To Integrate Resources To Promote Regional Brand Building

< p > here, the world is < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to introduce the "upgrading of Zhangcha on the tip of the needle".

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< p > this year, the Zhangcha Party Working Committee and the street office have prepared a series of activities on the tip of the Zhangcha, including large books and films and TV works related to Zhangcha knitting, construction of China's Knitting Industry Museum, China's knitting industry alliance, China knitting fashion publishing center, and China's knitting e-commerce demonstration base.

It is intended to further integrate resources and promote regional brand building.

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< p > the 2014 China Knitting Industry Summit Forum hosted by China knitwear industry association and Guangdong East founding billion Group Co., Ltd. was held in Zhangcha, Foshan, recently.

This forum is chaired by Hu Yihu, President of Phoenix knitting society, Yang Shibin, industrial finance expert, vice president Xu Jian of the Party School of the people's Bank of China, Zhai Wanbao, Professor of business model innovation, Xie Kang of industrial electricity supplier, Liu Yueping of Guangdong clothing association, Jiangsu a target= "_blank" href= "http://www.91se91.com/" > textile /a /a association president, Fujian Provincial Textile Association vice chairman, Zhangcha party working committee secretary, street director, he battle, and more than 600 people from the national knitting enterprise leaders and media attended the forum, and discussed the major issues such as the development of knitting industry, Industrial Finance, business mode pformation, industrial electricity supplier, industrial cluster development and so on.

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< p > it is understood that there are tens of thousands of circular knitting machines in Zhangcha, with nearly 200 thousand employees and domestic sales as the main products.

Yang Shibin evaluated Zhangcha as a very characteristic industrial cluster. The proportion of pure cotton mercerized products accounted for more than 50% of the country. However, there was no huge enterprise, not "big tree type" and "lawn type" industrial cluster. How to condense the resources of enterprises in the area and give full play to their advantages is the key to further development.

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< p > < strong > inheritance: Zhangcha, < /strong > /p > on the tip.

< p > in the 2014 China Knitting Industry Summit Forum, we also held a series of major projects such as "Zhangcha on the needle", large-scale book and film and television works, China's Knitting Industry Museum, China knitting industry alliance, China knitting fashion publishing center, China knitting e-commerce demonstration base, and many other major projects.

In the past 30 years, what are the unique advantages of Zhangcha knitting? What are the problems? For this series of questions, Chen Jie, President of Guangdong East founding Group Co., Ltd., who has over 20 years of knitting experience, said that there are at least 3 aspects to prove that the current knitting industry in Zhangcha is the only supplier in China at present.

It takes about 35 days for general enterprises to take orders from delivery to delivery, and the fastest delivery speed in Zhangcha is 3 days. This is due to Zhangcha's large circle machine equipped with tens of thousands of units and a perfect upstream supply chain, followed by professional talent gathering.

Zhangcha is located in Guangfo metropolitan area. The cost of living is only equivalent to the "suburb" level. However, the developed Metro and high speed road network can share the same urban resources of Guangzhou and Foshan, which is the new advantage of retaining talents, especially those born after 80 and after 90, and once again is the market basis.

After more than 30 years of accumulation, Zhangcha knitting has already had a certain influence in the domestic and foreign markets. This is a difficult achievement in a short period of time. As for the existing problems, it is similar to the problems faced by the textile industry in the whole country, such as rising factor costs, environmental pressures, homogenization of products, lack of brands and so on.

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< p > Hu Anquan said at the forum that knitting has been the traditional dominant industry and leading industry in Zhangcha for more than 30 years, and has made an indispensable contribution to Zhangcha's social and economic development.

Zhangcha's development and knitted development are interlinked.

Through organizing the "needle Zhangcha" series of activities to inherit the advantages of Zhangcha knitting for 30 years, integrate resources and promote the construction of Zhangcha knitted regional brand and the upgrading and development of the whole industry.

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< p > Zhangcha, located in the hinterland of the Pearl River Delta, has a pressure on the contribution of GDP and tax revenue to the unit area. In the interview with reporters, the director of Zhangcha Street office, he told reporters that the sales price of a "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "can also be sold to several hundred yuan, and the output value and profit may not be lower than that of solar energy or IT products. In addition, the development of the real economy is the most powerful guarantee for the regional economy to maintain stability and prosperity.

Secondly, Zhangcha people have deep feelings for the knitting industry and have a profound humanistic foundation.

Therefore, the knitting industry is still the leading industry that Zhangcha continues to guide and develop.

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< p > < strong > grasp the development opportunities in the changing situation < /strong > < /p >

< p > Yang Shibin's "special report on China on needles" pointed out that last year, the export of knitting industry for the first time broke through trillion yuan, reaching 109 billion 700 million US dollars, an increase of 12% over the same period last year, accounting for 3/8 of textile and clothing exports.

Investment growth led the whole industry to 42% and profit growth by 30%.

The top three export markets were the EU 18.10%, the US 15.05% and ASEAN 11.88%.

ASEAN exports exceeded Japan for the first time.

To reflect the low market situation in recent years, Yang Shibin thinks that is the result of some enterprises being replaced by the market.

There is no question about the authenticity of export data.

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< p > 2013, total e-commerce pactions totaled 2 trillion and 380 billion yuan, an increase of 29% over the same period last year, accounting for 24% of the total e-commerce pactions in the country.

Yang Shibin emphasized that the rapid development of e-commerce has an impact on the industry.

In response to the current market situation, Yang Shibin believes that there are four factors that have great influence on the industry.

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< p > first is the huge change of market.

The globalized economy has promoted the rapid growth of emerging economies such as China.

China's total import and export volume increased from 500 billion US dollars in 2001 to 40000 billion US dollars in 2013.

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< p > followed by the government's "change".

The government is facing unprecedented complex situations, such as stimulus and reform, including tax cuts and urbanization.

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< p > consumption is another "change".

The consumer market is generally growing.

From the consumption level analysis, in recent years, consumers have undergone tremendous changes in product selection, brand recognition and consumption patterns, such as underwear wear, e-commerce mode and so on.

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< p > finally is the suggestion that enterprises should change.

With the development of global economic integration, there is no economic change at home and abroad.

Global vision and layout, reasonable organization and cost structure, and the ultimate determinants of talent importation and training are three important elements for enterprises to respond to changes.

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Xu Jian, vice president of the Party School of the people's Bank of China and financial expert of domestic famous industry and finance, briefly analyzed the international status and development trend of China's real economy. He stressed that during the new round of global resource allocation and adjustment, Chinese enterprises should pay attention to "internal and external improvement" and focus on improving the operation advantages of the supply chain. P

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< p > it is reported that an industrial comprehensive project covering a number of services including commerce, electricity supplier, design and display platform, fashion information service, fashion publishing and testing, has invested 1 billion yuan. The Guangdong East Industrial Park has been built and put into use in an area of more than 36000 square meters. The "lawn type" industrial cluster consisting of small and medium-sized enterprises such as "a href=" http://www.91se91.com/news/index_p.asp "> Zhangcha" /a "will fill the short board of specialized and modern industrial services.

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