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If The Brand Wants To "Go Out", We Should Make Good Use Of The Springboard.

2014/8/8 16:32:00 27

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 in the process of brand "going out", what kind of path should be chosen? What resources can be utilized and what problems should be noticed? 
 with Hongkong as platform and international standard 
 host: when the < a href= "http://sjfzxm.com/news/index_p.asp" > brand < /a > has developed to a certain stage, what is the strategic significance for enterprises to go out to invest or to list abroad? 
 Deng Zhongmin: according to the current statistics, more than 60 enterprises in Fujian province are listed in Hongkong, of which more than 20 are in Quanzhou, accounting for 1/3. Enterprises listed in Hongkong can take advantage of Hongkong's market promotion, brand building and product research and development to help enterprises realize the internationalization of products and brands. 
 for example, enterprises can put their financing and financial functions in Hongkong, and use their market rules and professional talents to help enterprises to finance and promote their development. Using the flexibility of Hongkong's market mechanism and Hongkong's platform as a financial centre, it is in line with international standards. 
 Xu Lianjie: without listing in Hongkong, there may be no "Heng" now. In 1998, hang on group was listed in Hongkong, with a stock price of HK $2.8, which is now HK $99.7. The market value of HK $2 billion now exceeds HK $100 billion, up to HK $about 120000000000. 
The significance of listing p to enterprises is not only to raise funds, but also to help enterprises establish a standardized modern enterprise management system. Heng in 1995 has reached one billion yuan of sales, but hovering here, unlike the beginning of the annual growth rate doubled, then it seems to have reached the top. Company managers feel that the management system and process must break through to break through the bottleneck. Through the listing, it can help the enterprise to realize the standardization. 
 take advantage of professional institutions to avoid detours. 
P: host: when enterprises invest in Hongkong or overseas, they often face the problem of high investment cost. How to reduce costs and reduce investment risks? 
 Xu Lianjie: Hongkong has very specialized intermediaries and institutions. Heng An has been on the market for more than 10 years, and has recognized the most talented talents in the world, the best intermediaries, and has increased the knowledge and confidence of enterprises. 
 with the help of professional service organizations, enterprises will take a detour. Hongkong investors have a unique vision. They can focus on their own businesses, enhance their competitiveness, and encourage enterprises to focus on their main businesses. In 2008, Heng an invested in a snack food brand, the announcement was made immediately, and the stock was immediately affected. In 2010, Heng An built 3 office buildings in Xiamen headquarters, which was intended to be used as a training center and later spanformed into a hotel. After the news was released, the market value of the stock was lost by HK $about 10000000000. Investors are worried that he will run the paper industry and invest in hotels and real estate as well as other industries. 
 Deng Zhongmin: professional service is very important for enterprises to expand overseas market. With the help of Hongkong platform, enterprises can obtain diversified business and professional services, including law, accounting, certificate financing, management consulting, engineering and so on, as well as highly educated professionals, modernized management structure, and international standard management system. 
 on the other hand, the mature service platform of Hongkong can help enterprises to open up overseas markets well. As an international financial and Trade Center, Hongkong not only provides financing channels for enterprises, but also can become a market promotion center. Enterprises can take advantage of < a href= "http://sjfzxm.com/news/index_p.asp" > Hongkong < /a > do not receive customs duties and the advantages of quick cash flow. They should know more about international business regulations and overcome the risks of oversea. 
 familiarity with local culture and emphasis on complementarity 
P: host: enterprises going overseas to invest can bring a wider field to enterprises. What problems do enterprises need to pay attention to in this process? 
 Deng Zhongmin: first of all, we need to know the local market, social and labor regulations, and so on. It can also rely on local professional institutions. For example, the investment promotion agency of Hongkong can introduce enterprises, such as accountants, lawyers, banks, business consultants, and other professional institutions. 
 secondly, to understand the local culture and enterprises to go to a new place, we should make corresponding adjustments and adaptations according to local conditions. In addition, enterprises should invest in a place to understand what the main industries are, what industries are saturated, which industries have potential and find complementary industries. 
 Li Yuehua: for enterprises, to achieve brand internationalization, the internationalization of products ranks first. Therefore, it is necessary to cooperate with local design institutes in one place. Many domestic enterprises, especially shoes and clothing enterprises, set up design centers in Hongkong. As the center of eastern and Western cultures, Hongkong has a comprehensive intellectual property protection law, and Hongkong has a full understanding and understanding of eastern and Western cultures. Business operations and consumer consumption patterns are also very internationalized, which can serve as a proving ground for mainland enterprises to go to the world. 
 borrow force to make the force go further. /p >
 I believe everyone has seen pole vaulting. The reason why athletes can stride across a few meters high is because they have overcome their own gravity by means of a small supporting pole. 
 enterprise management is also good at using and integrating some resources, so that we can go faster and farther. Especially for enterprises that want to "go out" to achieve internationalization, when they suddenly enter a new market, they need to be familiar with not only local culture, < a href= "http://sjfzxm.com/news/index_p.asp" > business rules < /a > industry status, but also considering how products integrate with local market. At this time, if we can use some professional service organizations and professionals, we can help enterprises to overcome their discomfort and overcome the risks of overseas market development.