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The Pursuit Of Listing By Apparel Companies Is A Price.

2014/8/8 16:34:00 42

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Clothing Enterprises Clothing Brands Clothing

here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank". 
 in the fierce market competition, if there is not enough preparation to blindly pursue the listing, the consequences will be very serious. The "cautionary incident" is an important warning for clothing enterprises. Reckless greedy seeking will make the enterprise pay a heavy price. Facts have proved that the expansion of the scale of the benefits, the final result did not bring the high financing expected before the listing, but instead, the original good brand was lost in the heavy debt burden. 
 when the crisis comes, even the enterprises with mature management mode can not avoid risks through the established mechanism and management mode. If the enterprise fails to predict risks, plus the existing capital problems and internal management problems, it is inevitable for enterprises to get into trouble. 
 event tracking .
 , the north can live wonderfully /p >
 Fujian's Limited by Share Ltd has never been so famous, and now the hot word of Internet search is based on such a bad gimmick. The boss lost contact. China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > has been concerned about this incident. 
 "bigger and stronger" is the dream of every entrepreneur. In the industry, Ding Hui, CEO of the company, has always been a diligent entrepreneur. From the initial parity shop on the road to today's famous chain brand, the difficulty of the entrepreneurial process can be imagined. With media statistics, Ding Hui, who was very cautious, opened only 6 stores in 2003. According to the insiders, "the development strategy of the new business at the beginning is relatively steady, and the management idea is very clear." Through a province and a provincial open shop, we will deepen the market and gradually accumulate resources. Moreover, he attached great importance to information management. As early as 2010, he began to study consumer behavior, laying a good foundation for expanding the management mode of shops. Using the advanced technology of software companies to record and analyze data, this method is still not outdated. 
 from 2004 to 2006, he developed more than 60 stores to Fujian, expanding from Guangdong to Jiangxi and other provinces. In 2007, the number of stores in the city exceeded 100. 
 since 2006, venture capital institutions have been looking at the management mode of the Sino venture, and have come to seek cooperation. Ding Hui did not rule out the wrong prediction of market situation and entrepreneurs' personal pursuit of achievement. Finally, he began to brew the listing plan in his heart and implement the "false start" and "reluctance" to go public. 
 reporter learned in the interview that the Sino research international fashion brand management consulting group has repeatedly taken the clothing industry to learn from its retail experience in recent years. It is reported that the relationship between Sino research and the odd is unusual, or one of its investors. Now, he has a crisis, and more than two supporters such as China research. 
If P didn't choose to go public 3 years ago, it would take a more stable road and whether it would live very well. With this question, the reporter interviewed a person familiar with the matter who did not want to be named. "Before the incident, it was said that the operation of the company has been very good. The sales volume of online and offline sales can reach RMB 400 million yuan ~5 billion a year, which is not bad for a listed company." Before talking to Ding Hui, he himself admitted that the most regret in my life is that he should not go public. It can be seen that Ding Hui realized the pressure brought by the blind listing very early. It can be seen that if he did not blindly go public, perhaps he could have lived wonderfully today. 
 from the report, the reporter followed the odd market experience of, and submitted two applications to the SFC in March 2011 and May 2012 respectively, but failed. Now that the boss has realized that this is a wrong move before "window shopping", why didn't choose to stop halfway? 
"P," the industry insider said, "it has been unable to stop. Listing means that the financial accounts should be standardized first. For small and medium-sized enterprises, making handsome financial means huge tax pressure. In addition, in the past two years, the cost of these two items is very large. The operating profit of enterprises is difficult to support such a huge sum of money and can only be maintained through bank loans and private loans. If we stop listing, the credibility of the company will collapse along with the failure of the listing, leading to the credit crisis. However, the pursuit of listing did not raise HK $320 million, just as it had originally envisaged. Compared with the huge capital investment at that time, it is very rare and the capital chain break is hard to avoid. According to the data of its Hong Kong stock prospectus, as of October 31, 2013, there were 225 direct outlets, and the trend of unreasonable growth in the latter part was obvious. According to another person familiar with the matter, he spent a lot of money in the previous two applications in order to sprint the market. After listing successfully, Ding Hui said in an interview with the media that he hoped to get the funds needed by the operation through the temporary H-share listing, and then accumulate the strength to return to the A share market. It is reported that the owner of a clothing listed company recently recovered 50 million yuan loan from the company, which directly led to the breakup of the fund chain. This may be the direct cause of the incident. 
 to suppliers and distributors, we have heard from people familiar with the matter: "although some of our friends really hold on to the company, these two days are mainly focused on the positive reports sent by some agency behind the scenes, which is also the investment side of the group. I have to admit that employees still stick to their posts, but if they can not give employees an explanation, they can not guarantee the most basic wages and social security payments. This situation is hard to maintain. 
Less than P, carrying billions of dollars in debt burden, I believe many people are concerned about the future of North. Prior to the deadline, the reporter interviewed Yang Dayun, President of UTA, on the future direction and solutions of Shaxi. "Unlike the town of Bai Xian Da Ge, it is necessary to close the shop to survive. In such an emergency, if the supplier withdraws completely, it is bound to result in a tragic fate of lack of supply and insolvency. The support and support of suppliers may come from two reasons. First, there is hope for the future of the enterprise from subjective aspect, and perhaps it is also a helpless action. In fact, it shows many common problems of many listed companies in China. Under the pressure of declining performance, these enterprises may only choose to withdraw from the market or restructure their debts through debt restructuring. In this case, first, it is recommended that enterprises withdraw from the market; secondly, by closing the terminal invalid shops to reduce operating costs, control inventory and enhance the operation capacity of the company; finally, discuss the debt problem with the debtor, and see if there is any possibility of phasing or extending the indebtedness period, so that the debtor can see the hope. Now, we have to hope that the debt restructuring will be very serious. For garment enterprises, we must first do a good job in the main industry, and we should deepen our business and do fine work. 
 in the fierce market competition, if there is no huge financial support, blindly pursue the listing, the consequences will be very serious. Listed companies should make long-term plans according to the actual situation. Although financing does not necessarily make use of the main business, it is necessary to see the financial risks brought by the listing cost and high lending to the main business. 
 expert play evaluation 
 economist Li Yining has concluded that there are ten kinds of "dead laws" in private enterprises. The reporters believe that although these 10 "death laws" are not aimed at Chinese clothing enterprises, they are enough to show the common failing of failing enterprises. They are roughly summarized as follows: 
 private enterprises have 10 kinds of "dead law" and "sick and dying" enterprises whose internal mechanism is not perfect or aging. They say they are "seniority". 
 "squeeze dead" 
 in the fierce market competition, there were plugging before, after the pursuit of troops, enterprises could not squeeze, the smaller the market share, the result was "squeezed". 
 > drag to death .
 enterprises have formed a certain scale but failed to establish a modern enterprise system. The poor management leads to rising costs. Unfair distribution leads to low morale. He was dragged to death. 
 "seek death" 
 enterprises do not have a reasonable risk assessment mechanism and monitoring system. Under the majority of bosses' responsibility system, it is easy to make major policy mistakes. This is called "finding death". 
 "die" .
 enterprises blindly expand, seek more and more profits, and realize their low efficiency, but dare to go to large loans. 
 "suffocating" .
 the interruption of cash flow leads to unsustainable internal operation, and in the case of normal external operation, internal finance is difficult to sustain. The loss of cash flow makes it "choke to death". 
 "sudden death" 
 enterprises are too dependent on their personal capabilities, and the resources available are often highly concentrated, resulting in an aggravated risk of enterprises, sudden changes in the economic environment and some mistakes may cause enterprises to "sudden death". 
 "wronged death" ().
 the industry policy is very strong. Once the national policy is not conducive to the adjustment of the enterprise, the advantage of the policy advantage is lost, the enterprise will not be able to adapt to it, causing the enterprise to die wrongfully. 
 "old death" .
 a lot of enterprises, because of the low quality of their operators, short sightedness, small wealth and ease, lack of long-term goals and long-term plans, will lose their chance of transformation if they lose the chance of transformation. 
 "stab" .
 enterprise management is not standardized, illegal operation, once the window is broken, it is either to bend to perfection or to conciliate matters. 
 reporter's note 
 how to get through the industry "cold winter" /p >
 in recent years, such reports have been repeatedly reported, and the reporters randomly listed them as follows: 
 January 2012, Dongguan Yuan Ye Garments Co., Ltd., which owned more than 400 "alien" stores, suddenly posted a notice of bankruptcy; 
 2014, 3, the Guangdong Carrie (International) garment company officially announced the dissolution of the company. In May 2014, Guangdong pig a target= "_blank" href= "http://www.91se91.com/" > dress < /a > IPO terminated IPO application examination; 
 June 2014, Shaxi Town, Zhongshan, Guangdong, the factory closures of Bo Xian Da Ge garment trade Co., Ltd., the boss ran away; in July 2014, the Fujian odd Limited by Share Ltd confirmed that the chairman was lost. 
 Lev Tolstoy said in Anna Karenina, "happy families are all alike, but unhappy families are different." The "family" can be changed to "enterprise". In the Chinese clothing market, the brand names of the above garment enterprises have enjoyed a high reputation and can be described as "the brand that grows with us" in the minds of consumers. However, this day is coming. These brands no longer grow old with us. It was too late to say goodbye, and disappeared from the market. In those days, the clothing enterprises that called "thousand cities and ten thousand shops" mode were facing a large area of "shutting down". 
 for the "odd event", I believe that many people have a slight regret. After all, an entrepreneur initially used all his youth and effort in a brand operation, but he didn't get the corresponding reward. It may be more cruel for an entrepreneur to lose his lifelong career than to make him lose fame and gain. Fame and wealth are like smoke, sooner or later they will disperse. 
 strong > severe winter, there is no chance of wheezing /p >
 a lot of enterprises once acted as an example -- the news of "boss lost contact" suddenly came out of the company, which undoubtedly set a warning bell for clothing enterprises. It is very dangerous to boldly borrow money, or even to borrow high interest loans from the public, if we recklessly greedy for a lot of money and knowing that there is a high risk of listing and financing. The listing of the company did not bring the expected high financing to the enterprises. Instead, the brand that had already had a good situation was burying in a heavy debt burden. 
 the market is cruel. The Chinese textile and garment industry is highly vulnerable to the macroeconomic situation, and the market risk itself is not predictable. Some economists have analyzed that when the macro-economy develops to a certain stage, there will inevitably be a cyclical adjustment. This adjustment period usually means economic structural transformation and industrial upgrading. In 2014, the retail industry development trend report said: "since 2012, with the development of the economy and the maturity of the consumer goods market, consumer psychology and consumer shopping methods have undergone tremendous changes. China's retail industry has entered the second quarter of reform. The focus of the reform is improving quality and enhancing efficiency, focusing on consumers and carrying out transformation and innovation in an all-round way. Bain data showed that the growth rate of FMCG market declined from 15% in 2011 and 10% in 2012 to 4.6% in the first quarter of 2014. All levels of cities showed an increase in size regardless of size. Annual household expenditure increased from 9% in 2012 to 4.6% in 2013. With the deepening of urbanization, the number of urban households has increased by 2.6% annually, contributing to the overall growth of total sales volume. Bruno lnner said: "the days when brands grow rapidly based on the strong growth of their category is gone forever, especially in the first tier cities." 
 all data and analysis are hinting at the macroeconomic downturn. Although the overall development of the whole retail industry is going up, it is undeniable that the overall demand has been declining, and the enterprises are experiencing a severe winter since the reform and opening up. In such a big environment fluctuations, no enterprise can live steadily and steadily, and such a period will not give any enterprise with a breath of internal management. Even the enterprises with mature management mode can not avoid risks through the established system and management mode in the economic downturn, let alone the existing clothing enterprises that have many difficulties in operation. If the enterprises predict and judge the wind direction and add to their own capital problems and internal enterprise management problems, they will probably play the tragedy of the park. The bankruptcy of large scale debt enterprises will result in the Domino effect, causing many upstream and downstream enterprises to be implicated. 
 macroscopical environment grasping location .
 uncontrollable external macro environment is an objective existence for all enterprises. Now the macro environment will not necessarily give the entrepreneurs more opportunities to dream and how big the world will be. Many entrepreneurs are full of enthusiasm and early hardship, but the reality is cruel. The market environment will not return to you because of your efforts. With the growing maturity of consumer concepts and the growing diversity of consumer demand, enterprises can not expect to rely on the internationalization of labels or large-scale advertising to create visibility, and they can win the market, and there is no possibility of emulated international experience to seize market opportunities quickly. Reporters once saw a creative leather shop in the small town of Barcelona, less than 100 square meters of shops, and a simple window display in the afternoon sun. There was not even a clear store and LOGO. But when you walked into the store, you could see that a bunch of different designs of the belt would have an impulse to collect, because the language was not able to communicate with the only old manual worker in the shop, but according to the next door neighbor, he spent his whole life running this shop, and the sales volume was very high, and many tourists came to fame. 
 a sentence does not mean that it is true that a small shop can experience the impact of the market. The experience of survival may bring some enlightenment to the development of enterprises. 
 a lot of good entrepreneurs are always judged "born to do business". In fact, it is not quite the same. Last week, when interviewed a target= "_blank" href= "http://www.91se91.com/", "designer /a" brand has ears, she told reporters that the brand hasn't been greatly affected in the past two years. She never expects to make high-end brands because her dream is to let designers wear people who love them, but sales are rising year by year. This kind of clothing brands are more and more popular in China. Yang Dayun, President of UTA, told reporters: "the success of enterprises in the past may be a great obstacle to success in the future. Business advantages in the past may become a big disadvantage in the future market. The Chinese market no longer needs the same brand as ZARA, but it is less "small and beautiful" brand, so it can avoid the vicious competition of homogeneity. Small and medium-sized enterprises need not be at risk. When the great crisis comes, they will be "small boats and good turnaround". In recent years, the success of the transformation of the European forces and the Pacific bird has grasped the current trend of fashion, to understand the design sense of the brand, to capture the demand for fashion culture and social phenomenon for young people. 
 the future Chinese market has entered a stage of slow increments. Only those who are concerned about product development, customer needs and market development will have the opportunity. Entrepreneurs have to understand self-discipline, and the research and good positioning of the changes in consumer demand is "intrinsic". 
 internal management risk 
 with the development of enterprises, the existence of risks will never change. Enterprises must work out reasonable internal management processes and set up the key points of the process. Enterprises must pay attention to using various channels to communicate horizontally and vertically, especially with investors, creditors, customers, suppliers and government departments. The comprehensive information obtained can provide reliable basis for enterprises to make decisions, and the most important thing is to implement real-time management of purchase and inventory. According to Lei Xiangzhe, general manager of Fu Xi software, at present, the majority of domestic and foreign brands have achieved digitalization in the management of enterprises, which has changed the "patrolling" mode of the past bosses' "beat the forehead" and the "handwriting account" management finance, and many well-known enterprises at home and abroad have made use of the software services provided by Fu Xi in different fields. But it must be pointed out that software is only a tool to assist enterprise management, so that the scheme is more intuitive and convenient for employees to analyze. Enterprise risk control also needs to optimize internal management and monitoring, and avoid relying too much on technical means, otherwise all quality planning will be aborted. 
 risk assessment is the main basis for identifying the risks of enterprises, including policy risk, market risk, operational risk, institutional risk, investment risk, financial risk, legal risk, natural disaster risk and so on. There are qualitative and quantitative two assessment methods for the risk assessment. There are few, unlikely, probable, and basically definite cases in the general analysis results. The frequency is low, higher and higher. For the nature of risk, there are five levels which are not important, secondary, medium, main, and air disaster. Any enterprise itself has certain risk coping ability, risk aversion ability, risk reduction ability and risk taking ability. But when the market is in deep adjustment period, the probability and risk of events usually are unpredictable. Even if < a href= "http://www.91se91.com/ news/index_c.asp" > Enterprise < /a >, it has been steady and steady. At the critical moment, we must make "right and wrong" choice, and need decision-makers to maintain a good state of mind.