Liu Sencai: How To Use Internet Thinking To Solve The Bottleneck Of Current Human Resources

Now enterprise Most of the most talked about are e-commerce, recruitment, and management. Many entrepreneurs say that they need internet thinking. Management personnel also need internet thinking. Especially now, after 90 years, if a boss has no Internet thinking, how can he read the post-90s? Then what is Internet thinking?

　 The origin of Internet thinking:

The earliest reference: the occasional mention of fragmentation.

"In the morning, I chatted with CEO of Oka, and he integrated many fashion magazines into the website. I asked him why these fashion magazines didn't make their own websites, and let you do them. What's more, they didn't have Internet thinking. This is not a case. It's a phenomenon or a rule in any traditional field."

Quote from the 2011 speech

Three new opportunities for China's Internet Entrepreneurship

Look at what the people say!

Internet is not only a technology, it is not only an industry, but also an idea. It is a kind of value. The Internet will be the external power to create tomorrow. The most important thing to create tomorrow is to change our minds and create tomorrow by changing our minds.

Ma Yun, chairman of the board of directors

The Internet is actually not technology. The Internet is actually an idea. The Internet is a methodology. I summed it up in seven words: "focus, extreme, word of mouth, fast".

　 Lei Jun, chairman of Xiaomi company

What do cock silk say?

The Internet thinking is actually the thinking of love.

1. focus: treat girlfriends to be single-minded.

2. users first: girlfriend's words are always right!

3. experience is the highest: let it go, and go away!

4. free: girlfriend in front of a rush to pay!

5. value added service: large and small festivals must have gifts.

But what is the Internet thinking? As a management concept still in the progressive tense, it is hard to conclude. Because of this concept, I spent nearly two days to check the relevant information, but so far, I still can not explain it to you very well. So I can only express my personal views in the most solid way. As an enterprise, I think that as long as we insist on learning and using the Internet, you will gradually have the Internet thinking. For example, maybe our business channels are still in the traditional mode, so we should think about how we should use the Internet. Do colleagues have successful examples? If there are no peers, are there any other industries that can be used for reference? Recruitment, you may still introduce acquaintances or on-site recruitment, but at present, more than 80% of job seekers are generally used to get employment information from the Internet. It's a promotional activity. Maybe we've been doing it in traditional ways for many years, but it's becoming more and more difficult. Why don't we think about using the mobile Internet now? On the two day, I saw a promotion case to share with you here.

Using the circle of friends to promote the T-Watch24 intelligence table of Turkmen

Victory: 10 pieces, nearly 100 group discussions, more than 3 thousand people forward, 11 hours to sell 18698 sold the Turkmen T-Watch smart watch, the order amount 9 million 330 thousand and 302 yuan!

From Internet thinking to the bottleneck of human resources that our enterprises are facing at present: recruitment is difficult, leaving people difficult, and managing new generation of employees is difficult. Today 80 and 90's have gradually become the main force of employment. Many enterprises, at present, the proportion of post-80s and post-90s employees has reached over 90%. For our company, the proportion is 100%, which is 80 and 90 after the same. In the face of the need to manage such a group, we must first transform our thinking to understand the times we are in, and to understand their mode of thinking, so that we can do our best and build an efficient team of enterprises.

We are in the Internet age.

1. the rapidly changing world has overturned the authority of the past.

There is no ready answer, or the answer is changing; the nearest answer is in the front line, so that people who can hear the gun can make decisions.

2. information technology is developed, everyone is an expert.

The status of manual workers is down, but the rise of laborers, everyone is "experts", and the boss should listen to experts.

3. the coming of the post figurative Era

Former metaphor culture, the younger generation learn from the elders, and metaphor culture, learning happens among peers. Post metaphor culture refers to the older generation learning from the younger generation, Mead, culture and commitment.

4. this is a fully open era, and every individual must be effectively released and stimulated. Management needs to use Internet thinking to build platform management, but how to manage it?

Because of the full circulation of information, young people know better how to acquire information and knowledge quickly and effectively than the older generation. This has led the older generation of managers to face a very smart new generation of employees. People should face the transformation from "pre figurative culture" to "post figurative culture". Pre figurative culture means that the younger generation is learning from the elders, while the latter is the older generation learning from the older generation.

According to the survey, the typical characteristics of "post-90s" include: keen to study astrology, like a person at home, passing through a mirror reflecting place will pay attention to his appearance, ring back two Monday... All this seems to presage the arrival of a new era of individualism and self identity. In terms of population statistics, there are about 140 million people in the post-90s generation, accounting for 11.7% of the total population. Their values and values and guided concepts and behaviors will largely affect the social trend. How to manage the new generation of employees with new thinking is becoming a management challenge.

Promoting human resource change through Internet thinking

1. redefine employees' connotation. Employees in traditional sense refer to those who sign labor contracts with enterprises. Under this concept, human resource managers are tired of doing business rather than focusing on the work of employees. But some of them are changing this concept. Xiaomi employs a lot of rice flour as a software designer and tester, so that it has cheap or even free "staff", which greatly reduces the cost of compensation. In Xiaomi company, the "employee" group has been greatly expanded. In the future, operators can redefine employees' connotation and define employees from the perspective of value contribution. Whether contract employees, labor dispatch staff or outsourced personnel, as long as they can bring benefits to the company through operation, they can be included in the category of staff management and have the necessary rights and obligations.

2. flat, then flat. In a user centered network economy, employees closest to users should become the biggest authority of enterprises. The change of employees' role and the repositioning of employees' value determine the transformation of employee management mode. In the environment of emphasizing customer experience, people closest to users have the most say. To exaggerate, employees listened to leadership in the past, and now employees listen to users, leaders and employees. Therefore, the organizational structure of operators should be more flat. In particular, operators should break the bureaucracy in their specialized companies.

3., provide employees with more open and free innovation environment. Operators must pay close attention to employee value and reduce the turnover rate of core staff. Giving employees greater voice, allowing employees to have greater authority in terms of resource allocation and product improvement. Let employees have a more free and open internal environment, promote employees' initiative innovation, and constantly adapt to market changes, so as to ensure the sustainable development of enterprises.

4., through the internal internet system, we should strengthen the information management, corporate culture identification and improve communication environment. Such as: enterprise website, company's company, and so on, even internal communication, learning and so on, through personal friendship and circle of friends often get twice the result with half the effort.

According to reports, the 2014 quarter first quarter financial report shows that the number of active accounts for QQ accounts for 808 million. In addition, the user has exceeded 600 million. In such a big internet era, what should we do? I think everyone should understand! Use the Internet to think about the development of enterprises, use the Internet to think about managing talents, and use the Internet to think about recruiting talents. When it comes to recruiting talents through the Internet, I will also briefly introduce our platform here. What we are currently offering is PC website + mobile edition website + full page service under the Special Edition Plus offline recruitment. Job seekers can easily register resume, search jobs, apply for jobs through mobile phones or bars. For enterprises, we promise for the first time to cooperate with the gold medal annual members, promise 30 days no reason to refund in full! Truly let enterprises rest assured!