The Counterattack Of Sports Wind Is The Name Of Sports Shoes.

You know, women. shoes The cabinet has the strictest grading system, and the shoes that are not pleasing are often unable to get rid of the fate of being "trapped in the cold palace". This season, the curse of "always missing a pair of shoes" went into the bottom of the shoe cabinet. Toss out the long forgotten sports shoes, try to figure out the garish colors, the heavy patterns, and so on, or hurry back, which is related to the fashionable half price.

In the past, the sport coat and the pointed high heels still need great courage. Who can think of using sports shoes to interpret high fashion? However, with the Chanel, Christian Dior, Louis Vuitton, Ralph Lauren, Sergio Rossi and many other big names competing for sports, it seems that the good times of sports shoes are coming.

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The word "crossover" has never been news in fashion circles. New Balance from the small running shoes counter attack for the public tide shoes, is enough to give you a dose of preventive. As early as in the 2014 spring and summer high quality custom show, Chanel's famous model is wearing shoes shoes workshop Massaro produced sneakers to mix and feel the future of the high-end custom fashion. When jumping and jumping on the T stage, creative director Carle Karl (Lagerfeld) put on the spot, "is it not very chic?"

There is no hate sky high, no waterproof platform, like Carle Lagrange, "lazy" and Christian Dior for more than two years of Ralph Simmons (Raf Simons). Also in the 2014 spring and summer fashion week, the veteran fashion house also launched a gorgeous series of embroidered sneakers. For a while, sneakers of sports shoes were not two, and all fashion magazines were singing well.

Last month, this series of running shoes called "Fusion Sneakers" took the opportunity of hot iron and mass production. Following the advanced style of futurism this season, delicate sequins float on hi-tech fabrics, and add ribbons and sparkles to the icing on the cake. Abandoning the traditional shoelace, this "one pedal" running shoes quickly captured the heart of fashion icon. After all, the price of 740 pounds is much higher than that of Chanel's 3000 pound.

However, the mixture of advanced customization and sportswear is always a complex existence in the eyes of loyal to classic people. Mismatched artificial gemstones and weird edition designs, many people cherish the memory of Christian Dior in John Galiano (John Galliano) at the helm of the era, full of dramatic grace and luxury. Before the Belgian Ralph Simmons took over as his creative director, the Jil Sander Designer I haven't even done any advanced custom fashion shows.

Sergio Rossi, a high-heeled shoe, cleverly combines the brand's beautiful appearance with the works of Italy masters to salute the Italy arts movement in the 70s.

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　　 Counterattack of sports wind

"When a pair of sneakers is popular, no one will guess that this movement is getting stronger and stronger, and it has brought us into the sports era of fashion." "Vogue" magazine to step by step "refined" heart, to sum up the rebellious taste of this young and urbanization. In Fusion Sneakers's promotional films, from manuscript to manual embroidery, the blood of advanced customization flows slowly along with the melody. It claims that Fusion Sneakers "integrates custom fashion and urban spirit".

In fact, the discussion about sports wind lasted for several seasons, from ready-made clothes to shoes and accessories. In the Miu Miu 2014 autumn and winter series, the new material, which is full of plastic texture, is spliced with nylon and mixed with a simple handbag style. The movement of youthful vigor continues throughout the autumn and winter. Not to mention Carle Lagerfeld's "COCO coach" of the 2014 autumn winter clothing blockbuster, who invited himself to palm the mirror, invited Cara, a famous model of the Cara, to deduce the fashion moment in the motion lens.

But honestly, the design of Louis Vuitton and Valentino did not jump out of the category of traditional sports, and only cautiously wandered in the men's wear area, and the styles were dominated by conservative board shoes and sports shoes. On the contrary, the cooperation between designers and sports brands is more popular. After the cooperation between Simmons and Adidas, Givenchy[micro-blog Ricardo Ricardo and Nike's cooperation series are predicted to be the most expensive sports shoes in designer brand.

Sean Macdowe, creative director of Nike (Sean McDowell), described it as a marathon fashion week after browsing the fashion show in April, and believed that the influence of sports shoes was confirmed. "We have been working hard to draw inspiration from high street fashion, and combine Nike products with their own simplicity, so that they can be anything. clothing Sports shoes with matching shapes.

What is the logic behind the attack of the sports wind? In recent years, the trend of "going to logo" has been answered by many famous brands with Louis logo, such as Louis Vuitton, Gucci, Burberry[, and so on. There are even rumors that Burberry has declared "removing the iconic pattern on nearly 80% of the products". For this white hot campaign, LVMH Group Chairman Bernard Arnott (Bernard Arnault) has long said that the luxury market needs gradual transformation, and logo will no longer be the biggest selling point.

Gucci group president and CEO Patrizio di Marco's remarks may be more practical. "The logo era is gone forever. Regardless of the present or the future, the brand must rely on the integrity of its product line and its fashion value if it wants to break through." The "surging tide" of the sports shoes is the key link, so that the brand will not be so "orthodox". If you want to take a firm foothold in the complex fashion circle, after going to logo, it's proper to go to the style.