Analysis Of The Three Inevitable Development Trends Of Luxury Goods Industry In China

< p > a href= "http://sjfzxm.com/pioneer/" > luxury goods < /a > and luxury culture in China no longer blindly and simply consume high priced goods or limited commodities.

Chinese consumers will also pay more attention to the details of purchasing luxury goods, which will appeal to the simple and fashionable products displayed under the complex process.

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< p > luxury goods and luxury culture are no longer blindly and simply consuming high priced goods or limited commodities in China.

Now, it is gradually becoming the way consumers express themselves, so the development trend of luxury goods market has gradually changed into a way for consumers to find new stimuli to express themselves.

The overall consideration and the experience of privatization in China become a factor in the process of luxury purchase, so it also makes the brand take the lead to provide more small and exquisite products, rather than exaggerated design.

Chinese consumers will also pay more attention to the details of purchasing luxury goods, which will appeal to the simple and fashionable products displayed under the complex process.

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< p > > a href= "http://sjfzxm.com/pioneer/" > consumer < /a > need to express their own opinions from the luxury goods purchased by oneself, or show a unique fashion taste to prove that they can distinguish the advantages and disadvantages of the material and the quality of the material, so as to create their own style.

In fact, the experience of privatization is one of the elements of luxury consumption in China nowadays. This is particularly important as more and more consumers are rewarding themselves by buying luxury goods instead of showing off wealth.

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"P >, so consumers are always trying to get rid of their luxury purchases. They are showing off. They are emphasizing that their buying behavior is" based on their status or social status ", even though they can enjoy life relatively freely and freely, Kantar said.

But this is just the ideal state. The game between empiricism and consumption patterns is now testing the wisdom of luxury consumers in China. Luxury is not just a commodity purchased.

Consumers are trying to identify the prospects and value of luxury goods, and, as expected, the luxury experience is gradually infiltrating into consumers.

For example, the hotel industry, it is about the destination of travel; for example, the automobile industry, driving experience is more meaningful than the luxury car itself.

For example, in Beijing, BMW car owners have organized a bicycle association voluntarily. They not only have the identity of VIP, the right to share, but also have weekend driving activities to Inner Mongolia, and in addition, there are all kinds of public welfare projects sponsored by the members of the association to help the nursing homes and orphanages.

The association also participated in relief work during the Sichuan earthquake.

Through such a journey, the owner's personal experience has risen to the value level of BMW brand.

Brand activities such as how much money is not the most important condition, but through different ways of diversification, in the social and moral level of success and recognition.

There is still a long way to go for the luxury industry to promote social development.

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< p > Chinese consumers' attitude towards foreign brands, especially European luxury brands and domestic luxury brands, is also an evolution and promotion.

The concept of consumption under "patriotism" is also gradually improving. In the future, luxury consumers will gradually find ways to recognize Chinese culture and the Chinese economy, including the development of China's luxury industry.

Foreign brands can design marketing strategies with Chinese culture as an entry point in important festivals, showing the inspiration and promotion of Chinese elements to the development of luxury brands to sell limited and limited products.

At the same time, local luxury brands have been gradually concerned and developed rapidly. Luxury goods also grasp the luxury sense of satisfying the consumer experience in the delicate balance between tradition and innovation.

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