Inventory Of Gucci, CK And Other Luxury Brands Disappeared "Bad" Advertising

< p > a href= "http://sjfzxm.com/news/index_f.asp" > Fashion World < /a > always wants to take a step forward at all levels. When the public has just accepted the message conveyed by the fashion film "September", "September is the January of the fashion industry and everything is changing", the fashion media quietly speeds up the rhythm of fashion. In August magazine, the fashion media has launched the 2014 autumn and winter trend report, and the cover shooting has begun to choose the clothes of autumn and winter.

Along with this change, the major luxury brands also launched their own autumn and winter advertisements. These dazzling advertisements, though each of them are looking at the exquisite and unusual, we can not help but sigh that the vanguard nature of fashion advertisements, the profound attention to human nature and social problems, have been replaced by delicate faces, light and shimmering single products.

The "bad" era of fashion advertising represented by Benetton has been like a new era.

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< p > no matter the a href= "http://sjfzxm.com/news/index_f.asp" > Fashion /a /a professionals are still the masses of the public, nowadays we are increasingly yearning for the infinite impact that advertisements have brought to us. Just as we miss the dramatic and fashionable fashions that John Galliano has brought to us, no one is doing the eye opening things nowadays.

Advertisements, which sell products and publicize brand information, are full of controversy from the date of their birth. Those ordinary advertisements will soon be forgotten by people who are newly loathe and old, and those advertisements with gunpowder flavors are easy to be remembered.

This controversial advertisement can be traced back to 1860s. An illustrator designed two dialogic children, a white child, an African American child, and a white child to African American children. "Why not let your mother wash your bath with fairy soap?" this kind of advertisement full of racial discrimination, of course, has its irrationality. But the advertisement is full of controversy, but the fairy soap has been promoted very well. Hundreds of years later, when we need to discuss advertising, this advertisement appears again in front of us. Its profundity is self-evident.

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< p > along this < a href= > http://sjfzxm.com/news/index_f.asp > Path < /a >, in the history of advertising history of luxury brands, there are many advertisements which bear people's hearts. Some of them are talking about sex, some are talking about war, others are talking about race, some are talking about drugs, their emergence will always cause great disturbances, some people cheer and cheer for them, some advertisements are severely prohibited, and, of course, the more forbidden it is, the more interesting interest can be aroused.

In these wonderful works, Calvin Klein invites the Brook Shields (Bokiy Shields) to shoot the advertisement: "There" s nothing between Calvin and me (I and the intimacy of the lotus), is undoubtedly very successful.

This naked sex hint made Calvin Klein become a symbol of young, fashionable and rebellious. Countless young people wear Calvin Klein jeans and underwear, spray their sexy perfume, remember the time when they wear the underwear of Calvin Klein, do they have to show the time of their trousers? Calvin Klein is no longer just a brand, but a symbol of the trend and culture.

Although there are still some controversial advertisements appearing in recent Calvin Klein JEANS, for example, the black and white advertisements, which are full of suggestive scenes, have been banned in many countries and regions, but compared with the previous efforts, they are completely useless.

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< p > poorer than Calvin Klein is Benetton. For today's young people with enough spending power, Benetton is already a strange brand.

In 2011, the advertisement of political leaders kissed by President Obama and so on brought the brand to the attention of the global fashion industry again. This kind of popular advertising way is similar to that of Benetton in 80s of last century.

They used to kiss priests and nuns as "kiss of God".

Let black women breast feed white babies, black and white are shackled by shiny handcuffs.

Though misinterpreted by some people in different places, most people are very tolerant of racial equality.

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P, these powerful advertisements have brought profound changes to the fashion industry. People no longer pursue luxury that is superficial, but connect fashion and society deeply.

Under the pretext of this trend, many fashion brands followed the trend and launched many impressive advertisements, such as the advertisement of "Fashioin Junkie" launched by Sisley in 2007. Two models of smoked makeup were presented in the form of cocaine. Advertisements tried to create addicts as well as fashion addicts. Although a lot of problems were attracted, they did bring a lot of attention to this insipid brand.

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< p > to describe the glorious era, Tom Ford must not be missed. The once Gucci designer, who took the lead in the famous stylist Carine Roitfeld and cameraman Mario Testino, brought revolutionary changes to the old Gucci. They trimmed the hair of the private part of the model into "G" shape, and the whole picture was full of drama. The brand also returned to the forefront of the fashion with this easterly wind.

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< p > the predecessors of the fashion industry have laid such a good foundation for us. Why is advertising becoming more and more boring in every aspect when technology is so mature?

Some experts believe that after the recession and "9. 11", people no longer need such advertisements. The value they pass has been very limited. The departure of Dov Charney, CEO of American Apparel, who has been advertising creative on erotic topics, has aroused people's suspicion of "bad" advertisements.

But a group of statistics shows that this is not the case.

Benetton's advertising launched in 2011 brought 5 million search results on the Internet, and Benetton's own Facebook fans increased by 60%. According to the survey, 80% of the feedback from this group of ads for Benetton is positive.

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< p > Calvin Klein creates a "deafening" advertisement legend advertisement Neil Kraft. In an interview, she had some very thoughtful answers to such questions.

He said: "we are not lack of creativity, nor lack of good photographers, but the whole fashion environment has changed.

Many brands come to me and want to make second CK. They agree with your ideas very much, but at the end of the execution, they will be dragged into the plain safety zone.

Moreover, most of the luxury brands nowadays are affiliated to several large groups, and they are unwilling to do anything too risky.

Moreover, the process of globalization makes so-called "disputes" not of global value, or even more frightening than the ones we imagine, which are not willing to undertake by the brand side.

The process of digitization has also exacerbated the deterioration of the situation. On the YouTube, people are doing crazy things every second. The degree of controversy is definitely higher than that of advertising. Nowadays, the digital media is like the outdoor advertising of 20 years ago, and it is truly "wild west".

These reasons are stacked together to keep brand advertising away from vitality. They are too protective of the brand DNA, locking them firmly in the house, and forget to open a window on the roof to let the sunshine of dreams come in.

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< p > recent days are indeed not the days of fashion and advertising. In September of 2014, even the flagship magazines such as the US version of Vogue can not get rid of their doom.

Compared to the 1980s years of spending money, the entire fashion industry is now stretched to the limit.

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"P > Style.com" 2014 autumn and winter advertising Top 10, no one is respectful, the only one worth talking about is Lanvin, the photographer Tim Walker palm mirror, invited to the supermodel Edie Campbell (Edie Campbell) and his family with the ad shooting, compared to those super famous model row of brand, it is really fresh, but think of the glory of once, can not help melancholy.

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