Herm S Login To China'S Social Media Sales Slowdown Starts To Adjust Period

< p > < < a href= "http://sjfzxm.com/news/index_p.asp > > Herm s s /a > Hermes suddenly came to China's social media, luxury industry analyst and brand consultant Stella said that choosing Sina micro-blog, Herm's s s, to some extent should be affected by the downturn in sales and forced to" please "the most important consumers in the Chinese market.

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< p > in micro-blog's "originator", it is also the object of sina micro-blog imitation. Twitter twitter, Herm s Hermes has not yet operated accounts so far. On the contrary, other luxuries have already logged in on the platform early, but Herm s s has operated accounts on Facebook and Instagram platforms.

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< p > data show that the Herm quarter s SCA Hermes international has shown its weakness in the two quarter.

In the two quarter of June 30, 2014, Herm s SCA Hermes international sales increased by only 5.8%, far below 10.1% in the first quarter and 10.3% in the same period last year.

At present, the Herm Asia s Hermes is still the best performing Asian market except Japan. It is the only area with double-digit growth, which is basically the same as the Greater China region.

"Herm e s Hermes competition has begun to slow down or even decline in the performance of its rivals in Greater China, because the main target groups are the same. Therefore, Herm s Hermes may take precautions to spread the audience through social media," said Stella, an analyst and brand consultant of the luxury industry. This behavior also reflects the "low" and "vulgarity" of all brands nowadays, and "maintaining high level of foreign trade on the publicity scale".

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > Herm s s /a > Hermes has been considered to be the most exclusive marketing mode in the luxury goods industry by queuing up with expensive handbags such as platinum bags. However, according to anonymous industry sources, Herm's s Hermes arrangement is only a marketing mode. "Rich people do not need queues at all."

American Michael Tonello published in 2008 the book "Bringing Home the Birkin (take the platinum bag home)" also described the same experience, Michael Tonello said: "I always can travel all over the world with Ang Gui (a) head, and buy 6 or 7 platinum bags every month, and 9 of the 10 shops I go to will sell them to me."

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< p > "when losing rich people and not destroying hunger marketing, Herm s Hermes is looking for those who dream of having platinum bags, so that they can drain all their savings."

Luxury industry analyst and brand consultant Stella analyzed.

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< p > social media has a large number of ostentatious people, at the same time also has a lot of rich people, and Herm s s is usually the most dazzling label, Unicom two.

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< p > Jocie Guo, the Herm Hermes s handbag carried by the Red Cross and the boss of Hengda Real Estate Group, attended the two period Herm's s Hermes belt and Mao Yuping's five-star red flag platinum package, which was called the focus event in social media in the period of Herm.

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< p > data / chart: NO Agency deadline: Beijing time August 12, 2014: 18:00 < /p >

< p > luxury industry analyst and brand consultant Stella said that Herm s Hermes has always had a lot of negative images in news events. Therefore, Twitter and micro-blog, which are more vulnerable to media attributes, are very easy to understand. "Facebook, especially Instagram, is more life oriented, and its presentation of pictures and videos is at present most suitable for luxury goods."

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< p > although no account has been set up in Twitter and micro-blog before, the Facebook account of Herm s Hermes was opened about 4 years ago, relatively early, while the Instagram platform account for about one year operation, and the two groups gathered about 2 million and 400 thousand fans respectively. Compared with the competition, the Louis Vuitton Louis Weedon and Chanel Chanel were very bad compared with the competition. Chanel Chanel has an official account in the opening of Instagram, but up to now, a message has not been released and has received more than 1 million 630 thousand fans. It is 4 times more than that of Hermes and Hermes. There are 17 million 480 thousand praise entries for Louis Weedon's account, which is nearly 8 times that of the Hermes.

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< p > "figures show that Herm s s is weak in number or insufficient in investment, and there are many ways to create exclusivity, such as Chanel does not sell things through online brands, but this is not equivalent to not embracing and using digital platforms to create value for brands."

Luxury industry analyst and brand consultant Stella said it might be a sign of change after the sixth generation family members of Herm s Hermes and young Axel Dumas take over the business.

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< p > at the end of last month, Herm e s Hermes appointed 36 year old designer Nad Ge Vanhee-Cybulski as the artistic director of women's wear brand instead of the left Christophe Lemaire, which is also the biggest news and personnel changes after the chief executive of Axel Dumas.

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