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Hangzhou "Gold Souq" Rent Too High, Clothing Brands Can Not Afford To Go Away.

2014/8/13 21:42:00 15

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< < a href= > http://sjfzxm.com/news/index_f.asp > > < /a > > the most prosperous commercial center in Hangzhou in the past 20 years. Yanan road has been the first choice for many merchants to enter Hangzhou city. Even the amazing price of 100 yuan per square meter per day has even been reported. However, this "commercial Gold Souq" has recently encountered a large area of empty shop embarrassment. 
 from April this year, several flagship stores such as Jasonwood, Metersbonwe, red dragonfly, Me&City and so on have been withdrawn from Yanan Road, but there is no time for them to empty the pavement, but the rent of the shops is still high. 
 large area empty shop appears .
 August 12th, a reporter found in his visit that he had passed through the Phoenix Road from south of Yinlin to the south of Zhejiang, until a large number of shops along the Qingchun Road had been withdrawn. A few freight cars were carrying goods from the shops outside the Red Dragonfly brand shop near the Provincial Department of Commerce. Apart from the big logo on the door face, all the shelves in the shop had been removed. 
The shops of several large flagship stores such as Jasonwood, AOKANG, Metersbonwe and Me&City have already taken off the original signs and advertisements. Reporters have learned that in these shops, the longest withdrawal Me&City has been basically emptied since April, and it has been vacant for more than 3 months. 
 faster and quicker, which is the commercial law of the original Yanan road. Why is it so empty now that no one has answered it? Reporters asked the tenant's identity to dial the telephone at the entrance of the shop to inquire. The other person said, "now the annual rent of the 6500 square meter shop is nearly 20 million yuan, and making clothes is not affordable." 
 > a href= "http://sjfzxm.com/news/index_f.asp" > reporter < /a > understand that the 5 shops on the road in Yanan are similar to Jasonwood, AOKANG, red dragonfly, Metersbonwe and Me&City, and the daily rents are approximately 35~40 yuan / square meter. According to the average gross profit margin of 20% of garment enterprises, it is almost impossible to fill the shop rents of thousands of square meters. 
 Red Dragonfly Group reported in 2013: in recent years, the rents of commercial premises in all major cities of China have been rising continuously. The rents of high growth rents have eroded the profits of the company and have a negative impact on the stability and sustainability of the company's profitability. 
 enterprise strategy change /p >
 in recent years, the physical retail industry has been declining. The annual reports of the above Brand Company show that in 2013, the profits of several companies have mostly declined. With the change of brand strategy, it seems that many companies have agreed to replace the loss stores. 
 American bond annual report shows that net profit in 2013 dropped 52% compared to the same period last year. In 2013, Smith Barney closed more than 200 more direct and franchised stores nationwide. 
 AOKANG shoes industry is also facing a similar situation. In this regard, the company said in its annual report that it has embarked on the optimization and adjustment of the channel layout and network structure, and has sought new growth points through the opening of international pavilions, famous stores, etc., while continuing to increase the electricity business investment and boost sales growth. 
"P", "the development of business model and the change of consumption mode make the commercial value of the block in Hangzhou declining, and the new one stop business model opened out by the newly built comprehensive commercial center has become more and more popular with consumers. The new business body is more applicable, the future popularity will certainly be more prosperous, and it also determines the tendency of many brand enterprises in the location of the shops." Zhang Huifang said. 
 electricity supplier change consumption habits /p >
According to the data released by Hangzhou Statistical Bureau, the expenditure of goods and services purchased by Internet users in Hangzhou in 2013 reached 571 yuan, an increase of 1.37 times over the previous year, and Internet consumption accounts for 2.3% of residents' living expenses, an increase of 1.2 percentage points over the previous year. 
 Lu Chengnan, director of e-commerce Department of Zhejiang Provincial Department of Commerce, said that in recent years, the development of e-commerce in Hangzhou has indeed had an impact on the retail industry of local entities, but it is not the only factor. Enterprises can completely change the sales mode and catch up with the free sale of Internet sales. "From the perspective of development trend, there is no concept of business circle in the network consumption, and the spanaction will be convenient. It will surely develop rapidly. On the whole, the government advocates that the electricity supplier can change the market and seize the opportunity of the network economy, which is conducive to the overall economic development of Zhejiang." 
 reporter noted that in August 10th, Alibaba group jointly announced strategic cooperation with the Xiacheng District Government of Hangzhou to build the Wulin business circle into the first "future business circle" in China. 
Under the multiple impact of P, the gradual cooling down of some traditional business circles is inevitable.