The Knitting Field Has Become A Warm Zone In China'S Textile And Clothing Industry.

Lift the knitting market, catch up the key words such as weaving and increasing proportion, and let the knitting field become China. Spin clothing In the warm area, Yang Shibin, President of China Knitting Industry Association, talked about the original intention of "PH Value first remittance", and felt the urgent need for the transformation of branding. From the industrial cluster to the brand name of the cluster to the reputation of the individual enterprise, from the wholesale market to the super business and then to the exclusive stores, the demand of the consumers is forcing the enterprises to develop to the brand. In the coming October, the "PH Value first exchange" implies that the different development of the enterprises' acid-base can, as expected, make the enterprises speed up on the brand road in the process of mutual comparison and self examination?

Yang Shibin said, "PH Value first remittance" has been working hard with the knitting exposition. In the autumn of Shanghai, women's clothing is the main body, guiding enterprises to gradually move from knitting to clothing to brand. "PH Value first remittance" guides enterprises to no longer classify technology, but focuses on brand names. If you are Designer We hope you will attend many other shows, many other exhibitions in the same period or adjacent period, but those are all designers focused exhibitions, and designers are the guide of trend and design concept. Designers want to publicize their individuality and emphasize their own ideas, so as to develop their understanding of various concepts and the use of styles and fabrics. If it's a brand, "PH Value first remittance" is more suitable for you. "PH Value first remittance" is based on brand, not a designer, but emphasizes the style of a brand, highlights the cooperation of the organization, the launch of the brand and the influence of the market. Brand is a sales oriented brand, no matter who is designed, after the final design, it should be a brand style.

Good food, good table.

"PH Value first exchange "has made great investment and adjustment in the booth design and exhibition this year. This organizer has a good design for the main venues of the exhibition center, and is more careful in designing the basic booth, using black and white gray elements, increasing the intensity of public decoration, reducing the intensity of single product decoration, and providing more convenient conditions for exhibitors." in decoration, we invest more. Let's invest less. This image decoration is also convenient for internationalization, and is more conducive to occupy a certain position. As long as the enterprise holds clothes Fabric can be admitted to reduce duplication of decoration and design, and from the whole exhibition color overall stronger, overall packaging feel better. President Yang Shibin introduced, "at the same time, I hope this decoration can reflect simplicity while manifests unity, and can enhance the overall level of exhibition." During the exhibition, some popular trends will be released, including the fashion trend of fabrics, popular elements of design and so on. "In order to better guide and serve enterprises to do their own brand, we will also help enterprises plan and how to do these propaganda, for example, how much capital budgets our enterprises have, we will help enterprises plan, tell him to spend money on the right place. Fang. "

Good platform also has good standards, and not everything can be "up to the end". "Because we have a certain level of requirements for exhibitors clothing brands, we need to see the exhibitors' products ahead of time to test whether you are able to walk out, whether they are good-looking and not worth measuring acid and alkali, PH Value is originally the meaning of pH value. If it is clear that no need to test at a glance, then the "PH Value first sink" is meaningless.

Unlike last year, many independent brands have gone this year to avoid the first dispute last year. Last year, the views of different brands were different. Some brands wanted to take the first place, and felt that they were preemptive. Some brands wanted to go to the last one. They thought that the press was good, and the brand was not good enough to co-ordinate. Besides, agents and agents were different. This year, the theme planning is different this year, because we found it difficult to rub together last year. Each brand has its own bias, it is very difficult to achieve a point of three people, not as separate, so the three theme of the three night, Yang said, "take the first day," Chinese sweater night "is our cooperation with the sweater market and the government. Industrial clusters are pushing their brands to fashion. This is the first time that sweaters have never been integrated into single brands, and the other is on the platform promoted by the government. Apart from the brand, maybe everyone looks very simple, but we only decided this four or five months ago. In addition, this year's original plan Twenty-one point two three The two day shows, news releases from afternoon to evening, but more people tend to release in the evening. It is generally felt that the feeling of "PH Value first remittance" will come out at night, so now we have adjusted. 21.22.23 Three nights in a row.

Allow market fluctuations, do not allow enterprises to have no confidence.

In general, industry data performed better, especially in August import and export data, investment data, loan data and benefit data, especially electricity consumption data: 1 to July only increased. Four point seven By August, that is Thirteen point seven Sharp increase. Electricity is rigid data, reflecting the most objective situation, which indicates that the industry is getting warmer. However, the feelings of enterprises are not consistent with the macroscopic data. Enterprises still find it very difficult and stressful. Some people worry that "PH Value first meeting" will shrink some areas this year, or streamline some decoration, or we will have less activity, but it is "PH". Value first exchange "itself is the test of the pH value of the industry." we want to say that in any case, the "PH Value first sink" brand plus static exhibition is itself a test of the industry, so from the point of view of exhibitors, everyone is actually not very good at the day.

For our industry, from a livelihood industry to a traditional industry, it has now become the two industry: the dominant industry and the characteristic industry. Because we are experiencing so much homogenization now, too many enterprises and enterprises, clusters and clusters, enterprises and clusters all have this problem. The characteristic industry is to make you different from others, so that everyone will not squeeze on the same road to avoid excessive competition. And our industry is becoming a dominant industry, because we can contribute to employment in any bad environment. This is the first big problem this year. Second, we contribute tax revenue, which is the money bag of local governments. This is the advantage industry. To the industry is to see your skills. We have many names for this feature, some textile and garment bases and counties, but there are all kinds of them. They are not featured, especially in the end product category. It is even more difficult to understand. For example, socks, autumn clothes, winter clothes and so on are all used similar advertisements to highlight their own particularity. This is also a need for breakthroughs.

OEM or brand, no test, no feeling.

First of all, it is impossible for all enterprises to make brand names, or to make OEM, and make fewer brands. When asked about a proposal for a company that wants to make a brand, Yang Shibin first said this.

There are two manifestations of intermediate development. One is, you can try it. No one will tell you whether you are suitable for making a brand, but you can try it, if you are within controllable risk, you can try it, and have the courage. Maybe one million does not make any difference, but the people who do it do not feel the same as those who haven't done it. He will know very well that I have spent one million, and I spend one million more on doing it, or still can not do it. But this precious experience and feeling will only come out of one million.

The second is that the regionalization difference is big, China's territory Map is too big, we are not the difference between East and West, North and south, there will be differences in a city, and there will be many regional talents. Some big sellers will not be able to sell these businesses after landing, so I think the brand will be stronger at last. There are two processes, one is suitable for manufacturing, the quality is good, and time is long enough to form its own reputation. For example, there are only one or two famous brands in Italy, but it does not mean that there are no other enterprises. Italy, France, these countries have many regional and local brands, these enterprises are very clear positioning, production is not large, but the market is very good, directly consumed by local consumers. Maybe we are not familiar with these brands, but the local people very much approve of this, so we still pay attention to find their own characteristics and subdivision, so that we can avoid unnecessary competition and define our own advantages.

The exhibition is on sale, not on sale.

Many businesses consider it crucial to enter the exhibition. But now the exhibition is losing the significance of the transaction and increasing the status of the exhibition. We also hope to reveal the brand image of the enterprise more deeply through exhibition. Enterprises at this stage is very critical, and the enterprises themselves feel pressure too. We also feel that doing brand and doing processing is different. Processing can calculate input and output. But when making a brand, it is difficult to do when it is invested. It feels like a bottomless pit. Millions of people do not react to entering the enterprise, and the bottom of the enterprise is not there, but the brand is sticking to it. It takes hundreds of thousands of people to go to a show, but a show is hard to explain, but many big brands insist on taking the show. Taking the seven wolves, every year, the investment in the show is very large, millions of times, but it has been doing it all the time. If a brand continues to make a show, if it suddenly fails to do it, people will think that the brand is either big or gone. Consumers and the market will have this reaction, so what we want is a continuous accumulation process.

In the confusion of enterprises, "PH Value first remittance" gives the most comprehensive help to enterprises; in the development of enterprises, "PH Value first remittance" has set up a stage for enterprises; when enterprises are in difficulty, the "PH Value first sink" will upgrade the platform and create a high quality venue with "bags to enter". "PH Value first sink" is such a platform, not only measuring the pH value of the industry, but also cheering the more outstanding people, helping them to enter the wider sea area to sail the helm, and also help the struggling people to lay the foundation for their flourishing.