In 2020, The Popularity Of Domestic Products Embraced The Electricity Supplier.

I don't know from time to time, our impression of national brand has slowly changed. In recent years, whether the brand is in brand marketing or product creativity, it will trigger a wave of consumers' "true fragrance" speech, and the concept of national consumption gradually changed from "imports to good things" to "genuine fragrance of domestic products".

According to the "2020 China consumer brand development report" released by the Ali Research Institute (hereinafter referred to as the "report"), the market share of Chinese brands has reached 72% in 2019, and the attention of Chinese brands to Chinese brands has soared. The report shows that over the past year, 80% of Chinese shopping carts are domestic products.

　　 E-commerce platform helps domestic goods rise 90% after becoming the "national tide" revival key

The rise of new domestic goods is inseparable from the boost of the electronic business platform. In May 10th, on the day of the Chinese brand, Tmall launched the "510 new national goods reward" campaign, which is a big promotion after the Tmall 618 and double 11. It has concentrated on tens of thousands of domestic brands, focusing on the old brand, the cutting-edge domestic products, and the 3 major theme tracks of the giant brand. Through the new ideas of live + new products + business, more Chinese goods will be brought to Chinese consumers.

During the May 1 period, we launched a large-scale promotional campaign covering "China's beautiful life and made in China" covering the entire Chinese industrial belt.

In May 8th, the fast hand launched the large-scale dissemination project of "national goods luminescence". With the theme of "salute the brand of our domestic products in the era of responsibility," we have four main themes: "national flavor, national style, national tide and national skills", which is a boost for the "light of domestic products".

From "China Lining" stunning fashion week to the world-renowned brand of the Imperial Palace, China's brand is rising rapidly, and with the help of the electronic commerce platform, the time-honored brand has opened up a new market, and the emerging brands are more likely to achieve overtaking in the curve.

In the wave of Chinese brand new consumption, the "chao chao youth" with the post-90s as the main body has become the key factor for the revival of the "national tide". "Younger, bigger cities and more women" are the three trends of consumers.

　　 Export to domestic sales, China's industrial belt transformation opportunities

Talking about the rise and future development of domestic goods, we have to mention the COVID-19 epidemic that caused the global recession this year.

Affected by the epidemic, the volume of foreign trade orders this year has sharply declined, which has affected many foreign brands' foundry factories. The export to domestic sales has become the self rescue of the industrial belt factories, which brings the opportunity for China's industrial belt transformation to be reborn.

It is reported that at present, a lot of cooperation with Quanzhou, Ningbo, Dongguan and other industrial belt cities have signed a strategic cooperation agreement, will be a series of lists, factory live broadcast, kill ten thousand people, and other ways, gradually in the mind, channels to connect the industrial belt and the consumers, let "industry take good goods into ordinary people's home". The foundry factories who are selling domestic products will surely bring more surprises to us.