China Linen Industry Research And Design Innovation To Promote Industrial Alliance
Li Jianfeng, general manager of Xinshen group, spoke at the first China (Dalian) International flax fashion Summit Forum, P.
There are three articles about flax industry development: expanding domestic sales, scientific research and design innovation, and promoting industrial alliance.
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P, China's Linen Textile Association, European flax hemp Association and Dalian Municipal People's Government Foreign Trade and Economic Cooperation Bureau. The first China (Dalian) International flax fashion summit held by Dalian Polytechnic University has built a deep communication platform for us.
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< p > this international flax fashion summit forum focuses on the theme of "flax fashion and brand fashion", pointing out the direction for the development of flax industry, and putting forward many constructive suggestions.
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< p > this Dalian < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the new Shen group and the Dalian Polytechnic University Clothing Institute jointly issued the "2014-2015 spring summer Xinshen flax fashion trend" conference and "tea as media" sun Lin Yama special issue, deepening linen fabric enterprises and research institutes to achieve the integration of linen fabric design and costume design.
In the future, we will continue to expand in many ways with research institutions, < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > enterprises in the design, R & D, innovation cooperation, forming strategic alliances, drawing on the creative designs of foreign fashion, and the terminal clothing brand, and embarking on a road of Chinese fashion brand innovation that is not only compatible with international fashion but also has unique national characteristics.
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< p > Future Xinshen group will do three articles around linen industry.
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< p > first, expand linen domestic sales < /p >
< p > Xinshen group is committed to popularizing linen culture to deepen the domestic market of flax. Combined with the green, natural, environmental and healthy life of contemporary people, we need to integrate more demand for flax value in order to create a broader domestic market opportunity.
In the future, Xinshen group will satisfy consumers' demand for flax while exploring the demand for flax value, and further expand the market to achieve the arrival of "flax era".
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< p > China's "12th Five-Year plan" for the linen textile industry proposes to expand the domestic market of flax, increasing by five percentage points a year.
At present, the proportion of domestic sales of the new Shen group has reached 30%, and continued to work towards 50% in 12th Five-Year.
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< p > Second, technology and design innovation < /p >
In recent years, Xinshen group insists on innovation and innovation. It is a responsibility to work hard in "science and technology" and "design". In the aspect of "fabric innovation", quality is improved through "science and technology", "P" is designed to enhance value and serve the terminal brand better.
If enterprises want to carry out innovation and development, they must carry out a comprehensive upgrading from technology to equipment, from talent to management.
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< p > innovation is a kind of character. The company set up a provincial scientific research center, and cooperate with Donghua University and Soochow University to establish "industry university research", and combine production, teaching and research to strengthen its own advantage field as the main direction, and constantly deepen the core technology advantage.
Innovation is a habit. Xinshen group, as the national standard of domestic linen products, has steadily increased its R & D investment year by year. It is used to strengthen the introduction of scientific research equipment and strengthen the construction of scientific research team.
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< p > the design of the linen design competition and the 2014-2015 spring and summer Xinshen flax fashion trend conference are jointly developed by our design team and < a target= "_blank" href= "http://www.91se91.com/", "designer /a".
Through scientific and technological innovation, our linen fabrics are shining brilliance, and the press conference is also a great innovation of our business mode.
Due to the high technology research and development work, our flax product structure has been constantly optimized and adjusted. The new product has been launched with high speed and high added value, which has greatly enhanced the competitiveness of enterprises in the domestic and foreign markets.
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< p > Third, promote industry alliance < /p >
< p > > the future development of a target= "_blank" href= "http://www.91se91.com/" > textile < /a > is becoming more and more internationalized. The international fashion trend and design innovation are constantly promoting the integration of the whole industry chain, and gradually form a production alliance with design, research and development and brand promotion.
Today, the flax industry is also undergoing such a pformation, making use of the alliance to open up the upstream and downstream industry chain and make joint innovation and development to create more value for the terminal brand.
Fabric is water, clothing is fish.
In the flax industry, flax fabric fashion and functionality are the key to the development of flax brand fashion, and promote the development of domestic flax < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > innovation and development, docking with the international fashion trend.
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< p > nowadays, garment enterprises begin to form alliances with the upstream linen fabrics enterprises, and combine the demand of linen garments at the same time, design and develop fabrics that are closely related to fashion trends.
In this brand alliance, the terminal brand delivers the latest fashion information to the fabric enterprises, while the fabric enterprises give full play to their own advantages, and make innovations in the fabric design, research and development, and the trend of the consumption and demand function. This leads the fashion style of the terminal to create a 1+1 value of 2 to achieve a win-win brand value, thus creating a new trend of the future "flax value creation" of the flax industry. In the near future, the textile enterprises will also form alliances with more related industries to achieve cross-border industry cooperation.
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< p > in addition, the shin Shen group will also actively cooperate with the chairman of the textile industry association, the 2014 China Fashion year of Ma textile products.
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