The Expo Will Help Dalian Enterprises Set Up A Dalian Garment.

Less than p days ago, the 2013 China (Dalian) International Garment and Textile Fair ended in 4 days ago. The reporter learned from the Organizing Committee of the Organizing Committee of the fair that in from September 14th to 17th, apart from numerous domestic and foreign brands, there were 50 thousand buyers and more than 50 spectators from more than 20 countries and more than 50 cities in China.

In addition, the total number of visitors attracted by the exhibition attracted more than 80 thousand people, a record high.

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< p > < strong > > the Clothing Fair will set up the Dalian enterprise /strong < < /p >.

< p > this exhibition has held various kinds of economic and trade talks at various levels. Under the pressure of the global economic downturn, it has opened up a way for the exhibitors to lead the way.

More than 30 agreements of intent were reached only at the "department store retailers and Chinese and foreign brand manufacturers and agents fair".

It is understood that the exhibition reached a total of nearly 100 million pactions.

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< p > to highlight the image and clothing brand of Dalian, the Dalian Fair provides the best location, the most visible outdoor advertisement and the most meticulous service.

This fair will expand the development space for enterprises by organizing a series of economic and trade negotiation activities, and strive to guide enterprises to upgrade and take the road of independent innovation.

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< p > < strong > Dalian clothing trend of strength less than /strong > /p >

< p > according to Tian Ping, President of the clothing industry association of Dalian, most of the garment industry in our city is small and medium-sized enterprises. Under the influence of the increase of labor cost, the weakening of terminal consumption demand and the appreciation of RMB, the situation of clothing enterprises, especially small and medium-sized enterprises, is becoming increasingly serious.

At this year's fair, experts, exhibitors and traders will seek a breakthrough in the series of forums, on-site exhibitions and trade links.

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< p > during the Expo, the preliminary statistics of our exhibitors showed that the export orders for low-end clothing such as work clothes, tooling and professional wear decreased by more than 30% this year, and the profit space declined more obviously.

Only a few Western-style clothes and leather clothing enterprises, such as Dayang group and Fu Ge dress, have their own brands, set up shop abroad and carry out customized services, and maintain their export level in the past years.

Zheng Lanjie, general manager of Dalian Xinhe leather goods Co., Ltd., said that although the list has not shrunk, the company has begun to build its own brand, which will be converted from 100% exports to internal and external sales.

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In the face of difficulties, P and other enterprises of the Dayang group pay attention to enhancing brand connotation and international influence at the same time of product and market innovation.

Relying on the high-end manufacturing, brand influence and innovative sales of clothing, the sales of clothing industry in our city maintained a 19.4% rapid growth in the first 7 months of this year. The expansion of emerging markets and the enhancement of the efficiency of high value-added products make up for the decline of the traditional export market.

Jiang Hengjie, executive vice president of China Garment Association, believes that in such a low tide period, Dalian garment enterprises are in an adverse position. It shows that Dalian enterprises have taken the initiative in innovation, brand and market. "To market their brands, positioning, style and consumption objects, the reputation of a brand market is not only a technical strength, but also a capital strength, marketing power problem, a comprehensive strength.

Dalian has already started and the whole country should enter this stage. "

Jiang Hengjie said.

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