Take Stock Of The Six Major Channels For Current Domestic Suppliers To Acquire Luxury Brand Products

< p > > through extensive exchanges with the electronic commerce platform and the industry, the reporter summed up the six major channels for the current ecommerce to obtain luxury goods, and the credibility of these channels is uneven.

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< p > < strong > 1, < a href= "http://sjfzxm.com/news/index_z.asp > > directly < /a > obtain brand authorization, pick up goods from the brand business, and get the right to sell < /strong > /p >

< p > the original luxury B2C official of a pformation fashion business provider pointed out to reporters that because the brand commerce chamber controls the price of the direct authorized business, even if the luxury brand is officially supplied to the electronic commerce platform, these goods are not competitive in the Chinese market.

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< p > electronic business platform disclosed, but because the brand side audit control strictly, get the luxury brand direct authorization of the electronic business platform proportion is very low.

The names of the first class distributors of luxury brands like LV and Burberry are dissatisfied with a 16 piece of paper.

For example, Burberry has only signed an authorization agreement with Tmall electric supplier in China.

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< p > but ordinary international brands are rapidly introduced into the Chinese market by the e-commerce platform.

"These brands are not as tall as luxury goods," said the e-commerce platform.

In recent years, as domestic consumers gradually show their interest in imported goods, the major e-commerce platforms have begun to contact international brands, and the international brands that have not yet entered the Chinese market also hope to test the water through the electricity supplier.

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< p > < strong > two, purchasing from overseas brand counters, < /strong > < /p >

< p > there are many luxury e-commerce platforms telling reporters that "overseas direct mining is an important channel to obtain international luxury goods, which is easier than obtaining the direct authorization of the brand."

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< p > there is an introduction of e-commerce platform. In view of this channel, the state has given many fast customs policies and tax policies, and the bonded policy begun in China has also provided preferential and convenient services for some electric providers.

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< p > "businesses still need to pay high tariffs and VAT when they go through formal channels."

The industry insiders told reporters that in order to ensure the price advantage, many e-commerce platforms will avoid tax through various means.

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< p > < strong > three, take the goods from overseas distributors < /strong > /p >

< p > some luxury electric providers are speaking frankly, getting goods from overseas distributors can get more price advantages.

"These overseas distributors will not impose strict price controls on the e-commerce platform, which is also an important reason why we can sell luxury goods and international brand products at a low price."

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< p > electronic commerce platform has a large proportion of luxuries from this channel.

The insiders explained to reporters that as long as the foreign markets such as the United States were very strict in controlling fake commodities and other issues, long-term brand distributors generally did not have problems such as adulteration of commodities.

However, there are multiple uncontrollable factors in the logistics distribution process.

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< p > < strong > four, take the goods from domestic distributor at < /strong > /p >

Less than P, getting goods from distributors has become a popular practice in the domestic e-commerce platform, but the risk is also greater.

The level and integrity of the domestic distributors and the pfer links of logistics may lead to the risk of counterfeit goods on the e-commerce platform.

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P, a luxury B2C executive, said distributors with formal authorization may also be adulterated in goods.

Moreover, some illegal distributors will forgery authorization certificates and customs clearance certificates.

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< p > - no supervision of small and medium-sized suppliers is mainly based on conscience. < /p >

< p > < strong > five, from the numerous small and medium-sized suppliers of Hai Tao to get goods < /strong > < /p >.

< p > "because many international brands and luxury brands are priced far lower than those in the domestic market, they give a lot of profit margins to the sea crowd."

A sea Amoy discloses that such a channel often evade Customs duties and vat through postal parcel delivery in batches, so it can provide electricity for the electricity supplier at a low price.

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< p > the sea Taoyan is blunt. In the course of the development of the electricity supplier, the channel has also played an important role. Thousands of small and medium-sized suppliers have been supporting the electronic business platform.

However, these small suppliers did not get the authorization from distributors or brands, and only acquired goods through procurement. Therefore, the commodities in the channel are basically in a state of no supervision, totally relying on the consciousness of suppliers in the sea.

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< p > but with the development of e-commerce platform, in order to better control the quality and price of commodities, many electronic business platforms begin to reduce intermediate links, skip the suppliers and directly cooperate with overseas distributors.

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< p > - informal channels must be fakes < /p >.

< p > < strong > six, obtaining counterfeit imports through informal channels < /strong > /p >

< p > it is undeniable that there are still a large number of counterfeit luxury goods in the e-commerce platform.

A businessman who has been engaged in overseas import trade for many years pointed out that most of the counterfeit goods are still produced in China and are disguised through a series of channels.

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< p > for example, a few years ago, the Da Vinci furniture event, which was exposed by the media in the past few years, in which the merchant pported the products from China to foreign countries, and shipped them back to China from abroad, and obtained various customs vouchers.

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< p > merchants also change the origin of counterfeit goods through the "one day tour of the bonded area" and obtain customs vouchers to disguise the goods as imported goods produced abroad.

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< p > in addition, insiders revealed that counterfeit documents like Xiang Peng Hengye and suppliers of counterfeit goods directly from the mainland were few.

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