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Fashion Elements Integrate Into Children'S Shoes &Nbsp; Children'S Shoes Are "Lewd".

2011/8/9 18:33:00 39

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Fashion Elements Integrate Into Children'S Shoes

fashion

Everywhere, the fashion color wind has begun to spread in the world of child shoes.

Recently, Diem children's shoes have changed their previous outdoor positioning, putting forward the orientation of "leisure outdoor", and the product has introduced the elements of fashion color quietly.

The small camel of Mingwei company has also incorporated more elements of color on the basis of previous main colors such as camel, army and green.

A lot of children's shoes enterprises with fashion brand positioning have also integrated into many fashionable color elements. Even the brand E3 children shoes from Zhejiang have directly played the brand positioning of "children's color shoe cabinet", and launched a series of color sales and marketing.

Children's shoes are also "lust".

Recently, di Meng has always been the main outdoors.

Children's shoes

In the past partial dark product series, bold integration into the elements of fashion color.

"Now, we have a pair of shoes, at least two colors, more than three or four.

There is at least one bright color in each pair of shoes.

Jianhua Zhu, chairman of Jinjiang Hua Kun shoes industry Co., Ltd., said that before their products were mainly outdoor shoes and comprehensive shoes, most of them were outdoor outdoors.

In the past few years, from foreign trade to domestic sales and the creation of independent brands, we decided to shift the focus of our products to the "leisure outdoor" field.

In Jianhua Zhu's view, it is very different from adult shoes. Children have a high demand for color. Color is an invisible key to open the minds of children. Through the "color" pleasing products and marketing promotion, it can produce an invisible yet very effective communication function, which naturally causes consumers to buy.

according to

Jinjiang

Last year, the "Camel" added a lot of colorful elements on the basis of camel, army green and other outdoor main colors, so that shoes were more alive.

"This is from the consumer's mind, but no matter how" lewd ", our design has always been around the" youth outdoors "this big brand positioning.

Ma Defeng said.

Apart from outdoor brands, fashion brand children's shoes are even more so.

Reporters in Baba tease exhibition hall to see, all kinds of fashion style children's shoes are everything.

"This year, we have stepped up research and development efforts specifically to study the psychology of young mothers in the 1980s. Most young mothers like to dress their children very fashionable and bright, so we have incorporated many fashionable elements in design, that is, we hope to touch young mothers and children at the first time."

Zhang Zhifeng, director of Baba tease brand, said that unlike the previous colorful children's shoes, nowadays children's shoes enterprises are more careful in their design, and the collocation of colors and accessories is becoming more and more popular with fashion. Everyone is moving towards a more professional and mature direction.

color

Becoming a marketing tool

Although the color wind of the industry is getting bigger and bigger, the color marketing is introduced into the children's shoes industry, and the color is actually used in the dissemination. The E3 brand children's shoes from Zhejiang are unique.

According to professionals, E3 brand has been introduced into the "children's color shoe cabinet" in a differentiated way. After a long period of market research and analysis, enterprises find that the era of colorful and fashionable children's shoes has arrived, which coincides with the fashionable and fashionable product personality of E3 for many years.

So in 2011, E3 formally launched the brand color marketing strategy, and from the brand image, product development, terminal image and other aspects, it brings consumers different brand experience.

Liang Yong, executive vice president of China Fashion Color Association, said that color is creating wealth, creating value and enhancing brand competitiveness.

As far as urban construction is concerned, such as clothing, food, housing and pportation, the color economy has covered all fields of society.

Today, with the increasing convergence of product appearance and function, more and more products in the market are faced with color selection.

Color is becoming a consumer fashion into the lives of ordinary people.

Chen Shuqing, general manager of Liuhe marketing planning Co., Ltd., said that there is a law in the US marketing circle called "7 second law", that is, consumers will decide whether to buy in 7 seconds after seeing the product, and in this short 7 seconds, the decisive factor of color accounts for 67%.

It can be seen that the design concept with color as the main demand is gradually regarded as an important means for enterprises to get rid of homogeneous competition, implement differentiated brand strategy and improve added value of products.

Facing the increasingly competitive market of children's shoes, it is a good direction for children's shoes to make innovations as a new selling point of products or brands.

More and more children wear "fashion color" style, and concern for color has been paid more and more attention, and color has gradually become a marketing tool.

"It is important to find a unique place in a competitive market, but don't forget that fashion, color and so on are all for the sake of brand connotation."

Hong Shanshan, an expert in the China children's products research center, said that if children's shoes are merely blindly pursuing colors, they will be wrong.

Therefore, the most important thing is that the use of color and fashion elements must be consistent with brand connotations, and can add points to brand connotation rather than reduce points.