Listen To What Entrepreneurs Say About The Development Of The Clothing Industry.

　　 Raidy Boer Lu Shan, vice president of fashion Limited by Share Ltd

In product research and development, Ray Tibor will rely on its industrial design center to enhance the cultural connotations and quality of products. In optimizing the international supply chain, with regard to the relatively low demand for basic manufacturing technology, Ray Tibor or considering the location of processing to the Southeast Asian market with superior advantages; For the high-end style of the brand, we must cooperate with Italy high quality woolen, leather suppliers and manufacturers to create high-quality premium products. In exploring new business cooperation, Ray Tibor will adapt to the market trend, hire more professional team, actively change the business mode, and adopt the new O2O mode of "online e-commerce transaction + offline shop service".

In general, Ray Tibor will be more rational in 2015, while constantly improving the "hardware facilities" and "software strength", and clearly identifying the position of his own enterprises in the entire industrial chain. He will implement every link of innovation to provide consumers with the best cost-effective products and services, so that innovation can truly become the driving force for the development of enterprises and lead the textile and garment industry. Together, we should play a leading role in the fashion industry.

　　 T100 parent-child Children's wear Founder Dong Wenmei

In 2014, changes in the industry tell us that the single economic structure is not reliable, and the integration of resources will become the trend of the development of enterprises in the future.

In 2015, to ensure product safety and speed up brand building is a matter for T100 to continue to pay close attention to. In addition, under the new economic structure, how to make consumers directly associate with brands and let customers have more sense of participation is also a problem that will be faced by fashion brand innovative marketing mode.

2015 will be a year of significance for T100. Cooperation with high-end kindergartens has fired T100's head into the school uniform market. In the future, T100 will cooperate with many famous kindergartens and educational institutions. Meanwhile, T100's parent child education hall is also steadily advancing. In the future, we hope to integrate T100's parent-child fashion concept and elite family lifestyle into the Education Hall, so that more families and more children can enjoy the T100's intimate service.

　　 General manager of the brand (Qingdao) Co., Ltd. Hai Quan Wang

In 2015, the Chinese garment industry will still be full of challenges. The more difficult times we are, the more we need a good mindset and continuous development momentum.

We will continue to enhance the brand image, the key is to do a good job of brand depth experience for consumers, with high quality services to bring high added value. Kalama's service to consumers is not only reflected in pre-sale, but also reflected in after sales. We will further strengthen staff training and provide door-to-door services to customize clothing for consumers. In addition, we will provide members with advice from a professional point of view, from a practical point of view to maintain customers.

In terms of brand marketing, we will reduce the intensity of terminal discounts this year, choose the appropriate brand feedback activities at the appropriate nodes, and more importantly, enhance interaction with consumers, such as WeChat's deep promotion, micro mall and so on. In addition, this year we will increase the number of brands stationed in shopping centers.