Entrepreneur: How To Pform And Upgrade Garment Industry In 2015

Looking forward to the 2015, people's expectation for the development of China's garment industry has changed from the growth of quantity in the past to the enhancement of brand benefits.

In the important period of pformation and pformation of China's garment industry, more and more enterprises will focus on technological innovation, organizational innovation and business mode innovation.

In this issue, we start from the perspective of the leading brands and sub sectors of the domestic clothing industry to understand their summary of the past year and plan for 2015, in order to see the direction of the future pformation and upgrading of China's garment industry.

The East wants to know.

2015 is the year of "12th Five-Year" ending, and also the key year for the pformation and development of Bosideng fusion.

The development vision of the "world-renowned integrated clothing brand operators", the innovation of business models, the enhancement of original design and the internationalization of brands are the top priorities of Boston in 2015.

Specifically, Bosideng will give full play to brand advantages, focus on design and product itself, optimize the marketing mode and consumption experience, make enterprises in the era, responsible enterprises and enterprises with lofty dreams; constantly enhance their sense of responsibility, teamwork awareness and service awareness, break old habits, establish new rules, promote personal development and enterprise growth together with a positive attitude; gather innovation power, promote comprehensive changes and integration of strategy, business and functions, and continuously enhance brand, quality and service, and sail in the ocean of brand and market globalization.

Xu Bo, executive vice president of Semir, general manager of Barbara Business Unit

In the integration of supply chain, we will further optimize the structure of suppliers, enhance product quality and create value for consumers.

In the terminal retail price, Barbara positioning in the public, professional, fashion, cost-effective is the brand consistent pursuit.

Facing the increasingly high cost of offline channels, we believe that the challenge now is whether we can keep pace with changes in market channels and consumers.

Where the consumer is, where is the direction of our pition.

Through the comprehensive influence of the brand and the opening of large stores, we can reduce the cost of the channel, and achieve better single store performance growth through the promotion of good products and retail capabilities, so as to reduce the comprehensive cost of the channel and obtain relatively better competitiveness.

For 2015

Development, we do not blindly pursue the expansion of scale, but have the quality growth, which brings convenience to consumers.

Wu Jianmin, chairman of Shandong sulang dress and adornment Limited by Share Ltd

For Shu Lang, 2015 will be an extraordinary year.

During this year, the plan continued to implement the strategy of upgrading and pformation. The scope of business management was no longer confined to the women's clothing industry that had already matured. Instead, it began to expand into many fields such as men's wear, cosmetics, restaurants and bars, and opened up new ideas for enterprise development and diversified development models.

In this regard, we will further cooperate with the Danish men's clothing to further improve the apparel industry chain. At the same time, he will combine with the cosmetics industry in Israel and jointly develop the Chinese cosmetic market according to the advantaged resources of Dead Sea. In addition, we will also build the electric base and the modern warehousing and logistics base. We will further develop the O2O sharing, online special supply, men's clothing, women's wear, children's wear, cosmetics and many kinds of multi type, multi form and multi market location of the sulang composite electric shop.

Today, Shu Lang has been in the forefront of many other business partners in the field of electronic commerce.

We hope that Shu long can expand the platform, not only can operate the electric products of Shu long, but also can act as a proxy for other enterprise brand online sales, and become a comprehensive service provider, thus promoting the development of electricity supplier into a new stage.