Hangzhou'S Outdoor Industry Has Undergone Many Changes.

In recent years,

Many changes have taken place in the outdoor industry.

In the case of Jie Bai, there were only 2 outdoor brands in 2012, and then increased to 10.

After renovating the sports trend hall, the mall has removed some sports brands, and added two outdoor brand counters, the blue sky and Northland.

Last year, Hangzhou's Zheng Ge removed all the traditional sports brands, specialized in outdoor sports equipment, and pformed from sporting goods stores to outdoor stores.

Outdoor brand replacing some traditional sports brands is the trend of sports industry development.

It is widely believed that the domestic outdoor market is replicating the golden trajectory of sports brand in the past ten years.

An outdoor shop official said that the rise and pformation of the outdoor industry in recent years and the change of consumer attitudes have a great relationship.

The concept of outdoor products for consumers is stronger. To shop, we need to buy assault trousers, windbreaks or fast drying pants. Basically, there are many differences in their minds. We only need to introduce the difference between brands.

Consumer awareness has improved significantly, and has more professional requirements for sports equipment, which is the main reason for the rising sales of outdoor brands.

In fact, it costs thousands of dollars to buy.

A large proportion of consumers are not outdoor enthusiasts of "enthusiasts" level.

Professional trousers are not bad for functionality, but they are hard to wear and are not suitable for everyday wear.

Many tellers in outdoor stores also say that consumers are right.

The style and comfort have higher requirements, and sports and fashion leisure are more popular.

In the past few years, only professional outdoor brands made leisure in Columbia.

Since last year, brand names such as birds and TheNorthFace have added a lot of urban leisure funds without changing the fabric.

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In the era of traditional retail power, department stores and other retail terminals master brand owners' domination and domination of consumers in the region. The attitude of department stores to brand dealers is "can sell, sell", and sell to satisfy my buckles. Finally, only wool can be found on sheep. Brand stores in terminal stores only increase the rate of markup and raise the prices of goods. Finally, the attitude towards consumers is "buy or sell", and buy the price.

Now, this situation has reversed, and the traditional retail terminals such as department stores have begun to become passive from the initiative. The attitude of the brand business to businessmen has gradually become "can sell, sell", can not let me sell, I can sell on the Internet, and consumers have more control over the initiative, "love sell not sell", do not sell, I can buy online.

This situation deeply hurts the traditional retail terminal, and the sales mode that has been formed for decades is difficult to adjust. Especially after the large-scale shopping mode of retail mode, the traditional department store industry is even worse.

Shopping centers besides shopping and entertainment and other functions, and also charging the brand according to rents, thus attracting consumers and attracting businesses.

The traditional department store terminal only has the shopping habits formed by regional consumers for decades, but this habit will gradually change.

In the era of electronic commerce, it is just in the period of oversupply, and now the consumers are the real God of the retail industry.

After the traditional clothing brands have hit the net, many people begin to sing off the brand and the Internet brand.

In fact, the traditional clothing brand touches the net to obtain the good performance not to need to suspect, does not need to be surprised, also does not need to sing off the brand name, the Internet brand.

Traditional brands generally have more than ten years of brand accumulation, and have gained certain reputation. Consumers have higher awareness and wider cognitive groups. Consumers of basic online shopping are familiar with traditional brands.

In contrast, the development time of Amoy brands and Internet brands is relatively short, consumers' cognition is still low, and the scope of cognition is narrow.

The pformation of Garment Retailing industry is going on. With the further retail business in the apparel retail market, the competition between Taobao brand, Internet brand and traditional brand will become more and more intense in the future.

As a matter of fact, all of the above are nonsense, a simple summary: the pformation of garment retail industry, the benefit of the electricity supplier, the damage of the traditional retail terminal, the pain of traditional channel operators, and the brand operators' temporary difficulties in channel management.