E-Commerce Sewer To Promote Online Shopping Market Growth

The high inventory of clothing brands has brought about the rapid development of the online shopping apparel market over the past two years. Under the pressure of inventory and the ongoing industry changes, traditional clothing brands have been selling discounted items to clear inventory, which has attracted a large number of online shopping users.

The development process of the market can be summarized briefly. Firstly, the development of e-commerce encourages many consumers to go online shopping, and clothing is the most common consumer goods that are most close to life. They adapt to the e-commerce market in production, sale, unit price and so on. So at the beginning, a lot of miscellaneous clothes began to touch the net, and then formed a large number of Internet.

At the same time, we saw the clothing middlemen, channel providers of the electricity market prospect.

Merchants began to touch the net in various ways.

This leads to millions of SKU choices for online shopping clothes, and the price is lower than offline, which makes more and more consumers start to abandon traditional shopping methods and turn to online shopping clothes.

As a result, the apparel retail market under the line has been seriously affected, and the stock of many traditional clothing brands has increased.

In this way, the snowball in the online clothing market is getting bigger and bigger, and the traditional clothing retail market not only has a decline in efficiency, but also becomes a offline experience shop in the online shopping service market.

Nowadays, traditional brands are confused in the management of channels under the online and offline channels, so the traditional brands only focus on the understanding of the electricity supplier channel as a clear inventory of sewers.

Clear inventory through e-commerce has advantages and disadvantages for brands, and profits can be refunded. The disadvantage is that when consumers are accustomed to the low price of electricity providers, it is difficult to adapt to the pricing strategy before the brand business, and finally choose to wait for the discount of the brand.

For brands, we should not just regard the electricity supplier as a clean drain, and rearrange the retail channels under the integration of online and offline businesses.

Compared with brand dealers, the traditional terminal retail terminal is actually on the downhill road caused by industry change.

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If we only look at the scale of the overall paction, online shopping accounts for only 4.2% of the total retail sales of social consumer goods. However, the proportion of online shopping clothing pactions will be 14.3% in 2011. The proportion of clothing sales in 2011 has been 14.3%. Further, in 2011, per capita net clothing expenditure has accounted for 63.6% of the total clothing expenditure per person, and this proportion will be further increased in 2012.

Because of the international economic downturn, clothing exports have been seriously affected.

According to customs statistics, the number of garment exports in China has been negative growth for 13 consecutive months. In 1-9 months this year, the monthly decline was 6.44%, 11.4%, 3.65%, 5.28%, 3.79%, 3.6%, 4.53%, 4.26% and 2.9%, respectively, showing a downward trend.

The growth of export volume also continued to decline. By September this year, the cumulative growth rate had dropped to 1.35%.

The cost push up the price, and the export volume is squeezed out, resulting in the increase of export amount is much lower than the price increase. However, the price increase has narrowed month by month, which has dropped from 11.14% in January to 3.04% in September.

Under the influence of macro economy, many domestic garment enterprises are gradually trying to sell domestically, and e-commerce has become the best retail channel for export oriented garment enterprises, which has made the domestic clothing market fiercely fiercely competitive.

According to the National Bureau of statistics, over 256 billion 966 million of the finished products in the first three quarters of the Chinese garment industry were above 256 billion 966 million.

In addition, there were media reports that in the first half of 2012, the total inventory of 42 domestic clothing companies reached 43 billion 800 million yuan, and the accumulated inventory could be sold for 3 years.

One after another bad news, the clothing market is no longer calm. Under the influence of the whole environment, e-commerce has become the first choice for clothing brands and producers to protect themselves, while the traditional clothing retail terminals are gradually becoming the cannon fodder of the changing garment retail industry.