Xinjiang International Textile, Apparel And Apparel Business Center Settled In Dehui

The opening ceremony of the Xinjiang international textile and clothing trade center (phase 1) was held at Jinjiang international hotel in Urumqi, marking the official landing of "one center".

The landing of "one center" means that Dehui has taken the first step in implementing the policy of implementing millions of people in employment.

Tuiti Imin, vice chairman of the CPPCC autonomous region, chairman of the Federation of industry and Commerce of the autonomous region (General Chamber of Commerce), President of the autonomous region Federation of industry and commerce, vice chairman of the Federation of industry and commerce, Qian Jinnai, chairman of Dehui group, attended the opening ceremony.

It is understood that

Despite nearly 64% of the country's cotton output, Xinjiang's garment market has long relied on mainland garment manufacturers due to the lack of apparel industry chains.

In order to change this situation, Xinjiang will set up processing, trading and logistics in Urumqi during the "12th Five-Year" period.

Take this as a link to build the garment industry chain in the whole region.

The Xinjiang international textile and garment trade center will become a "one stop" large textile that connects domestic, international and multi-functional businesses through "promoting trade through trade, trade and industry, industry and trade linkage".

Electronic intelligent portal level international trade port.

According to Qian Jinnai, vice chairman of the Federation of industry and Commerce and chairman of Dehui group, in recent years, Dehui group, based on Xinjiang's characteristics and national culture, integrates its own brand and business resources, actively introduces the brand outside the city, and goes out of the way of "cultural connotation to nourish the business and industry, the business and industry to return the real industry, and the real industry to promote entrepreneurship and employment."

With nearly 30 years of accumulation in the commerce and trade industry, Dehui group has been hosting the Asia Europe Silk Road clothing festival for three consecutive years. It has accumulated 25000 big purchasing data and 5000 core business resources including the central and Western Asian Russia, the whole industry chain.

At present, the industrial structure based on the West and facing the world has been established. In the future, in the strategic development of the new Silk Road Economic Belt, we will continue to strive to become a leading force in the East and West China's commerce to move westward, and contribute to the sustained prosperity of the East and the economic development of the western region.

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The high inventory of clothing brands has brought about the rapid development of the online shopping apparel market over the past two years. Under the pressure of inventory and the ongoing industry changes, traditional clothing brands have been selling discounted items to clear inventory, which has attracted a large number of online shopping users.

The development process of online shopping clothing market can be summarized briefly. Firstly, the development of e-commerce encourages many consumers to go online shopping, and clothing is the most common consumer goods that are most close to life. They adapt to the e-commerce market in production, sale, unit price and so on, so that the first batch of different brand clothing starts to touch the net, and then gradually formed a large number of Internet clothing brands. At the same time, the clothing brokers, distributors and distributors who saw the market prospect of the electricity supplier began to touch the net through various ways.

This leads to millions of SKU choices for online shopping clothes, and the price is lower than offline, which makes more and more consumers start to abandon traditional shopping methods and turn to online shopping clothes.

As a result, the apparel retail market under the line has been seriously affected, and the stock of many traditional clothing brands has increased.

In this way, the snowball in the online clothing market is getting bigger and bigger, and the traditional clothing retail market not only has a decline in efficiency, but also becomes a offline experience shop in the online shopping service market.

Nowadays, traditional brands are confused in the management of channels under the online and offline channels, so the traditional brands only focus on the understanding of the electricity supplier channel as a clear inventory of sewers.

Clear inventory through e-commerce has advantages and disadvantages for brands, and profits can be refunded. The disadvantage is that when consumers are accustomed to the low price of electricity providers, it is difficult to adapt to the pricing strategy before the brand business, and finally choose to wait for the discount of the brand.

For brands, we should not just regard the electricity supplier as a clean drain, and rearrange the retail channels under the integration of online and offline businesses.

Compared with brand dealers, the traditional terminal retail terminal is actually on the downhill road caused by industry change.