Network Technology Is Accelerating The Globalization Of Sewing Machinery Industry In China

Today, with the increasing selectivity of customers, service determines the survival and development of enterprises.

To a certain extent, the level of information and customer requirements and speed of reaction of enterprises determine the level of service and competitiveness of enterprises.

When there is no competitive advantage in product quality and price, the key to competition is to see whether we can provide customers with the greatest service and quick response to customer needs.

From recent

To see, the globalization of sewing machine market is the main trend. Therefore, strengthening and promoting global trade is a test that enterprises need to face.

In this trend, information technology is an important means to develop the sales potential of the sewing machine market in China.

Means are one of the prerequisites for enterprises to achieve global trade.

Network technology is accelerating our country.

The process of industry globalization is changing the production and circulation of China's sewing equipment.

In terms of product manufacturing, manufacturing networking is developing rapidly, and network technology integrates design, production, sales and even services.

Networked manufacturing is run through the whole lifecycle of products such as order formation, organization of business activities, technological development, design, manufacture and sale of products. As for the industry as a whole, the network is pforming the industrial structure and organizational structure of equipment manufacturing industry, and the trend of vertical integration is weakening, instead of contract subcontracting cooperation mode. For dealers, the network is making them get more demand information, better product sourcing, more advanced management and marketing knowledge as soon as possible.

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According to the experience of sewing machinery industry in foreign countries, after the diversification of customer demand, production enterprises must change from "production centered" to "service centric" and pfer to industries with integrated capabilities (products + services).

At the same time, in the combination with downstream enterprises, we will go deep into garment enterprises, provide process design and experimental reports, take the initiative to understand the requirements of customers, and develop new equipment in a targeted manner, not only to provide customers with equipment, but also to provide process services, which is worthy of our domestic production enterprises to learn.

Our manufacturing enterprises should understand that service is a comprehensive and a link between equipment manufacturing enterprises, distribution enterprises and garment enterprises, and should penetrate into every corner of customers and markets.

The relationship between equipment manufacturers and downstream enterprises should be established with long-term reliance on supply and demand, and dynamic reorganization and dynamic alliance can be used as their role as process equipment engineer.

In the increasingly mature and intense market environment for sewing machines, how to maintain the healthy, harmonious and sustainable development of distribution enterprises and ensure enterprises to win in the "ever changing" market competition, I personally think that "customer centered, service creation value" is the core competitiveness of distributors.

The concept of "customer centered" instead of "product centered" is the inevitable outcome of market economy.

Customers are the market, which we all know, but the idea of truly guided by customers and needs needs to be improved and strengthened, because the service that stays in ideology and ideology is passive.

Enterprises should always understand that instead of leading the market, the market is leading us. Only when we really change from the state of consciousness to the thinking of the mind, and from the implementation of thinking to the action of action, can we adapt ourselves to the needs of the market and consumers and realize customer oriented.

Of course, the bigger the center is, the bigger your market will be.

Of course, the service also needs to have the ability to serve, not everyone can be an expert, do well in internal strength, and improve their service ability through continuous learning and charging.

Service is a kind of payment, labor is labor, and labor must be paid properly.

The service of distributors is also the burden of serving the sewing machine manufacturers and end users.

The manufacturer of sewing machines should consider the interests of dealers. One is the interests of distributors' market resources (normal sales profits), and the other is the benefits of manpower, material and energy after sale service (profit from maintenance and maintenance services).

The problem is that sewing machine manufacturers must realize that the huge terminal customers and complicated after-sale services can only become a community of interests only if they cooperate with distributors, so as to effectively improve the efficiency of the sales network, reduce the cost and grasp the market.

On the other hand, dealers can provide information for terminal rooms, get information, further build markets, and create value for distributors.