What Is Adidas Going Ahead Of The National Football Asia Cup Group?

The loss of Adidas's National Asian Cup team has gone out. How can we get rid of the national Adidas? Just like the lovers who just broke up, after the end of 30 years of companionship, Adidas sent the final blessing to the national football team. "The Chinese Football Association has always been a very good partner and wishes them all the best," said Gao Jiali, executive director of Adidas Greater China.

After breaking up, the national football team was very happy with their new partners in the Asian Cup. In the first place, 1:0 defeated the Saudi team which failed to win in 17 years, and then defeated Uzbekistan in second matches with the score of 2:1.

Nike, the new sponsor, is particularly eye-catching. Wang Dalei's ball, Yu Hai's shot, Zheng Zhi's dribbling... The TV footage was not stingy towards the symbol of victory, Logo. It seems that the new life of the national football team has not been affected much.

"There will always be a deadline for contracts, and there will always be new negotiations. Every brand wants its assets to be maintained or increased. However, it is also important to assess whether a team or player is in line with the brand, and the sponsorship agreement is also in line with commercial interests. " Gao Jiali said in response to why he did not renew his contract.

However, unlike Adidas's official response, a Adidas insider told reporters: "there are so many negative news and bad grades in the national football club. Why should we pay so much money?"

But not all brands look at this country's foot. Nike, the US brand, comes up with a 1 billion yuan "sky price contract" to bet on its country. The sponsorship period lasted for 12 years and ended in 2026.

　　 Nike They are challenging Adidas's position in football. Nike's sales in football in 2014 amounted to $2 billion, although it is still some distance from Adidas's $2 billion 700 million, but this challenge is putting pressure on Adidas. Because in addition to losing sponsorship, the title of the Premier League is also won by Nike, which will end in 2018.

This means that at least until 2018, Adidas was in China. Football market It will be in an awkward situation. Football is the core and inheritance of Adidas brand. Whether in the world or in China, we are the leaders of the football industry and will rely on our leadership to strengthen our market positioning. Gao Jiali said.

Like all the "losers" from the beginning, Adidas has stared at teenagers. The company believes that by developing and training young football talents and holding youth soccer matches, thousands of young athletes in China will be gathered together.

This plan has also achieved little success. For example, since 2009, Adidas Sponsored by 2 million 700 thousand students from 123 cities, "China Campus football" has trained more than 7500 teachers and coaches. In addition, the German brand also supports 40 amateur football teams, and plans to train more than 500 professional football coaches every year.

Very few people will notice this. Adidas is also trying to make itself feel fresh after losing a new life in the country. They interpret their behavior as "these are the future of Chinese football".

"We will continue to focus on developing Chinese football, including investing in basic projects, signing new players, and training young athletes." Gao Jiali said.