Sewing Machine: Improving Sales Quality And Developing Sales Potential

At present, in the management of salesmen, the management of sales is too prominent, but the management of "people" is neglected.

First of all, we must be clear that the important factor in the implementation of sales is people. Only personal thinking and behavior can lead to sales, and sales are not a simple automatic process. If the meticulous management of sales management or salesmen does not start with the meticulous management of salesman's "human nature", all professional sales skills and methods are all nominal. Therefore, to improve sales quality, we must first start from the source of human resources of salesmen, liberate the "willing" of the salesperson's mind, agree with the sales mark, and develop efficient daily operation habits through the professional training of sales process, which is the core content of salesman management.

Willingness is an affirmative attitude, an affirmation and acceptance of oneself and external things. Regardless of the reason, background or starting point, it is the most important basis for success in human nature, that is, spontaneous enthusiasm, which is also an essential characteristic of a successful person.

about Sewing machine In terms of marketing, salesmen may not need to have too high professional knowledge, but selling sewing machines is a career that requires intelligent methods. Sales management from traditional money back to market oriented distribution and vividness, until the modern channel management customer service system, upstream and downstream information and process integration skills, has become increasingly a scientific, process, IT network advanced sales management system, rather than rely on experience, feel able to cope with the operation system.

But to observe the real process of sales execution, the question of personnel management is still not ten. From the establishment of sales target to the realization of the Japanese standard, and the breakdown of this set of logical thinking habits, we must point out that the sales target should not be the same at different stages of an enterprise. If the sales goal is the same at different stages of development in different markets, the marketing management of enterprises is still in the stage of extensive experience management.

Generally speaking, sales target can be divided into three types: 1, sales volume (return amount) - brand market suitable for development and growth period; 2. profit chain - suitable for mature products and markets; 3. market share - applicable to enterprises with market or category with strategic leading requirements. The three sales targets exist mutual. Relevance However, from the point of view of execution, if we emphasize the importance of three or even two objectives at the same time, it will obscure the focus of concrete work and lead to ambiguous instructions. The roughness of sales plan will inevitably lead to the randomization of sales execution. Only when the sales target and its decomposition process are detailed and enforceable, can "achieve the same desire".

Core determination Sales target It is possible to have a clear "execution path" for the process and details of achieving goals. For example, with the sales return as the core goal, the second step task decomposition is to launch new products or increase sales outlets. The third task is to improve the sales of single point, and then decompose it is to increase the frequency of visits, improve the salesperson's first rate, or carry out on-site promotion. So continue to think about the decomposition of the target until the sales staff work schedule every day.

This process is to focus on sales objectives. The sales plan is deduced from the Japanese standard to the details, while the execution is pushed from details to goals, which is closely related to each other, which is the process of sales. Action is the ability to put your plan into action. Execution is the ability to act to achieve the desired result. It is a habit to speak and do it, but doing it is a force. Habit changes itself, and strength changes others. In marketing, the power to change people's choice is marketing. Sales skills are mainly based on eight steps, negotiation skills, and return to service skills. Only by improving sales quality can sales potential be developed.