Explore The Challenges Facing The Home Textile Industry

Since 2008, with the advent of the financial crisis, the Chinese textile industry has entered the cold winter period. Although it has experienced the rejuvenation process from 2010 to 2012, followed by a more severe wave of cold wave which began in 2013, many enterprises that have their own deficiencies have experienced another intense shock, and there are many of the familiar enterprises falling down.

Then, what causes the home textile industry to suffer such a severe blow? Then we must find the crux of the problem from the formation and growth process of the home textile industry.

China's home textile industry started from scratch in 90s. Before 1990, the concept of household textiles in China remained at the stage of bedsheets, pillow covers, quilts, pillowcases and cotton quilts. There was no industry concept yet. The first wave of home textiles started rapidly in 90 years, and the entry of foreign textile enterprises started the beginning of China's home textile industry. At the same time, it also stimulated the rapid growth of the mainland's local brands, and spawned the establishment of a large number of local home textile enterprises, forming the 4 major families of Chinese textile enterprises, 8 big diamond and 18 Lohan industries.

Then, from the formation of the industry to the present, Chinese textile enterprises have been faced with the disadvantages of Chinese enterprises, such as extensive management, self-sufficiency, serious dependence on internal dependence, and high dependence on foreign trade. From the early exit of dongdongbao, Taiwan three and the group's exit, we can also see that the management cost of the large and complete enterprise structure is too high, and the ancillary industry is dragging down the demise of the main business.

At the same time, most enterprises in China's home textile enterprises rely on internal circulation to complete the formation of the whole product. Every home textile enterprise has many subsidiary departments, bringing the high cost of operation and the effect of cost interception is not obvious. Only by constantly expanding the scale of operation and selling output value can enterprises ensure the normal operation of enterprises. Once such a business structure meets market shock or economic shock, its ability to resist risks is very low and heavy.

The theory of becoming the last straw in the industry has become a real example in the industry.

At the same time, it is also because

The high operating costs make many private capital unwilling to invest in the industry, resulting in a long time financing methods for the home textile industry is single, financing difficulties, the industry as a whole.

This is a fact that we all know. That is not to say that if we solve the problem of capital, we can realize the regeneration of enterprises. The superficial problems are solved, and the real problems are still there. If we do not find a real system solution, we will repeat the problems we face in the future.

　　那么，從表面看，中國家紡行業面臨的最大挑戰是資金問題，是原材料成本不受控問題，是人力成本快速增高問題，是庫存壓力問題，是利潤攤薄和市場競爭無序問題，是多渠道競爭對傳統商業模式形成沖擊問題，是國民消費趨于理性和政府大力打擊腐敗，影響集團購買問題，但據我來看，這些因素是必然因素，但從宏觀角度來看，是上面所提到的行業形成以來的企業內部部門臃腫，運營成本居高不下，上下游產業鏈不受控所照成的，是沒有形成產業合力造成各自為戰的必然結果，作為產業鏈的下游行業，不抱團取暖，形成合力，我們所面臨的挑戰還只是一個初級階段，后續的壓力會不斷加大，競爭形勢會不斷影響行業的成長，并會不斷淘汰，洗牌，如何才能從根源上來解決我們所面臨的行業根本問題呢?