Export Targets For Vietnamese Textile Garments In 2015

Vice president and general manager of textile and Garment Group, Vietnam Textile Association Li Jin Chang (LeTienTruong) indicated that the export volume of Vietnam's textile and clothing exports was estimated at $24 billion (2014), up 19% from the previous (2013) year.

among Ready-made clothes About 21 billion US dollars, 17% grew, the rest was fiber, and the export amount was about 3 billion dollars.

In this year (2015), the export volume of Vietnamese textiles and garments is 280 to 28 billion 500 million dollars.

Vietnamese textile and clothing last year Exit The US dollar grew by 12.6%, and the US $2015 was estimated at $11 billion, which continued to grow significantly.

The output of the European Union amounted to about US $3 billion 400 million, growing by 17%. This (2015) estimate is US $4 billion.

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Just as the electricity supplier has changed the retail business of physical department stores and so on, it has also brought about irreversible changes to the operation mode of the garment industry, that is, the mode of wholesale, agency and even affiliate relying on channels will no longer exist. This issue has also been discussed in micro-blog on sexy marketing.

One: 1. all intermediate links will withdraw from the stage of history. 2. Internet technology means eliminating the direct links of traditional channels rather than saving them. 3., technology has matured. As long as the legal system is built up and the credit system keeps up, the intermediate links of traditional channels will be completely abandoned.

Second: in the entity channel, agents, distributors, trusteeship, affiliation, affiliation and other distribution modes will be withdrawn from the stage of history with the development of the Internet and the electricity supplier. Some people advocate the electricity supplier and friends circle. The so-called brand mode is a very nonsense. There will be only one mode of operation of the brand in the future, that is, direct operation (self operation), agency, affiliation, trusteeship, distribution and joint operation will no longer exist. The theory of electricity supplier

The intermediate links, including department stores, such as agency, franchised, trusteeship, distribution and joint operation, will exit from the stage of fashion brand in order to quickly occupy channels.

The problem that domestic clothing brands are facing now is the transformation from the operation of large wholesale and large circulation channels to the operation mode dominated by proprietary enterprises, because domestic garment enterprises do not really establish a mode of operation with brand building as the core and retail operation management as the mechanism. What I used to do was to shake hands with the shopkeeper and collect the money from the channel once through the conference and so on, and then send a supervisor from time to time to do the training. This relaxed and extensive mode of operation of the channel seems to have encountered great problems.