After The Price Increases, The Discount Is The Interests Of Consumers.

The reporter found in the interview at the shopping mall of the Hulu road.

A sweater hanging tag is inconsistent with the standard of washing inside the sweater. The tag is FZ/T3018-2002 while the washing mark is FZ/T3008-2002.

What is the matter? A law enforcement officer of the two brigade of Daqing industrial and commercial bureau said that regular commodities

The execution standard should be consistent with the water mark. If it is not consistent, it will not rule out counterfeiting or OEM counterfeiting.

The formal manufacturer's clothing has 3 standards, that is, tag, collar and water mark, and the 3 items of formal dress are consistent.

Consumers are buying

We must check the 3 mark carefully. If there is an inconsistency, it can be a counterfeit product and must not be purchased.

In addition to the tag can be fake, washing marks can also be false.

How to see the counterfeit washing marks, the reporter taught you a trick, after the real washing marks are cut, there will be traces of residual.

The washing marks of regular clothing are inlaid in the side of the clothes, and the clothes are integrated. The fake water marks are stitched to the clothes and are very obvious.

This newspaper reminds the vast number of consumers to understand the above contents, and can basically distinguish the authenticity of clothing. If we buy fake goods, we must retain evidence, shopping tickets, invoices or receipts, all of which are credentials for safeguarding rights.

In addition, promotional advertisements and label labels for promotional activities in shopping malls are also evidence of safeguarding rights.

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Just as the electricity supplier has changed the retail business of physical department stores and so on, it has also brought about irreversible changes to the operation mode of the garment industry, that is, the mode of wholesale, agency and even affiliate relying on channels will no longer exist.

This issue has also been discussed in micro-blog on sexy marketing.

One: 1. all intermediate links will withdraw from the stage of history.

2. Internet technology means eliminating the direct links of traditional channels rather than saving them.

3., technology has matured. As long as the legal system is built up and the credit system keeps up, the intermediate links of traditional channels will be completely abandoned.

Second: in the entity channel, agents, distributors, trusteeship, affiliation, affiliation and other distribution modes will be withdrawn from the stage of history with the development of the Internet and the electricity supplier. Some people advocate the electricity supplier and friends circle. The so-called brand mode is a very nonsense.

There will be only one mode of operation of the brand in the future, that is, direct operation (self operation), agency, affiliation, trusteeship, distribution and joint operation will no longer exist.

The theory of electricity supplier

The intermediate links, including department stores, such as agency, franchised, trusteeship, distribution and joint operation, will exit from the stage of fashion brand in order to quickly occupy channels.

The problem that domestic clothing brands are facing now is the pformation from the operation of large wholesale and large circulation channels to the operation mode dominated by proprietary enterprises, because domestic garment enterprises do not really establish a mode of operation with brand building as the core and retail operation management as the mechanism.

What I used to do was to shake hands with the shopkeeper and collect the money from the channel once through the conference and so on, and then send a supervisor from time to time to do the training.

This relaxed and extensive mode of operation of the channel seems to have encountered great problems.