Ali Voted 1 Billion Yuan For Two Years.

Ali, who founded 15 years ago, announced to the public for the first time its working mechanism against counterfeiting.

Shao Xiaofeng, chief risk officer of Alibaba, said that from January 1, 2013 to November 30, 2014, Ali group's investment in consumer protection and counterfeiting has exceeded 1 billion yuan.

In the first three quarters of 2014, Alibaba and its brand owners handled 6 million links of infringing goods each year, and handled 1000 cases of infringement of intellectual property rights with all levels of administrative law enforcement departments. Nearly 400 suspects were arrested, and the amount involved was nearly 600 million yuan.

In addition, Alibaba has recruited more than 5400 volunteers from various industries across the country to coordinate daily online inspections and spot checks.

Among them, "mysterious buyers" volunteers are most concerned about the mysterious purchase sampling system.

In the first 11 months of 2014, Alibaba focused on consumer complaints, seasonal products, government publicity and other key issues, through the "mysterious buyers" to carry out the purchase of 62783 batches of identification, involving food, health products,

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28 industries, such as small household appliances.

It is understood that Taobao is moving from "real name authentication" to "real person authentication".

In 2014, Taobao's real name authentication was upgraded. According to different users' circumstances, additional requests were made to take pictures according to designated gestures, take photos with local newspapers, and even telephone verification by staff.

Among them, there are ten kinds of random gestures in the gesture library, and gesture updates are not allowed regularly, so as to avoid the loopholes of the counterfeiters.

Shao Xiaofeng said,

And the electronic business platform itself does not produce fake products. The root of the fake problem lies in the offline.

In order to provide more accurate information on counterfeiting fake information for all levels of government departments, Alibaba based on multi-dimensional information such as users' reports and rights complaints, does not rule out the distribution and distribution map of counterfeit goods under the national line in the future. It will comprehensively and objectively display the distribution of fake goods under the line, and mark the key areas, categories and other information.

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Ali Research Institute recently released the "2014 Taobao Village Research Report" at the second China Taobao village Summit Forum held in Lishui, Zhejiang.

According to the report, by the end of December 2014, the number of Taobao villages has increased to 211, and there are more than 7 online shops, and more than 280 thousand people have been directly employed.

These Taobao villages are mainly distributed in 10 provinces and cities such as Fujian, Guangdong and Hebei.

Among them, there are 62 Zhejiang, 54 Guangdong, 28 Fujian, 25 Hebei and 24 Jiangsu, and the number of Taobao villages found in these 5 provinces is more than 90% in the whole country.

At the same time, the first appearance of Taobao village in the Midwest came from two Taobao villages in Pixian, Sichuan, 1 Taobao villages from Henan and Hubei, and entered the list of Taobao villages.

Taobao village is a large number of network operators gathered in a village, Taobao as the main trading platform, relying on Taobao's electricity supplier ecosystem, forming a scale and synergy of network business clustering phenomenon.

Its operating place in rural areas, administrative villages as the unit, e-commerce pactions amounted to more than 10 million yuan, the number of active online shops in the village reached more than 100, or the number of active online shops reached more than 10% of the local household number.

Gao Hongbing, vice president of Alibaba group and President of Ali Research Institute, said that Taobao village is entering the era of great prosperity no matter from the number of Taobao villages, the total number of online shops and the number of employed persons.

From the initial 3 Taobao villages to the more than 200 in 2014, Taobao village has become a new force that can not be ignored in the development of China's rural economy.

Gao Hongbing believes that the Taobao mode is a natural "high-quality soil" for farmers to start their own businesses. As a new type of "online industrial cluster", the market competitive advantage of Taobao village, the demonstration effect of Taobao village first and the pulling of returning home personnel are the reasons for the explosive growth of Taobao village.

"Just a few years, Taobao village has developed from several to more than 200. On the one hand, it shows that the rural sellers are growing rapidly. On the other hand, it also indicates that the competition will become more intense in the future, and the competition among single sellers, clusters and clusters will become more apparent."

Hebei Qing River east Gao Zhuang network business leader Liu Yuguo said.